Welcome!

API Journal Authors: Liz McMillan, Elizabeth White, Rishi Bhargava, Pat Romanski, Kevin Benedict

News Feed Item

Medialets Chooses Logicworks as Strategic Managed Cloud Hosting Partner

Logicworks Deploys Scalable, Growth-Focused and Fully Customizable Cloud Infrastructure for Essential Mobile and Tablet Advertising Platform, Building on Medialets' Recent Momentum and to Help Drive Future Growth

NEW YORK, NY -- (Marketwire) -- 02/19/13 -- Logicworks, a global leader in cloud computing and managed hosting, today announced that Medialets, the essential platform for mobile and tablet advertising, has selected Logicworks as a strategic managed hosting and cloud computing partner.

Logicworks provides customized, fully tailored cloud computing and managed hosting solutions that allow Medialets to deliver its ads globally. Logicworks' cloud infrastructure also supports Medialets' comprehensive mobile and tablet platform which reduces the complexity of every phase of a mobile campaign for premium brands, agencies, and publishers. By leveraging Logicworks to deliver its managed hybrid cloud infrastructure, Medialets has been able to adeptly serve its rapidly growing client base and avoid significant capital expenditures, all while maintaining the highest level of support for its critical infrastructure.

A fast-growing company, Medialets quickly identified the need to move to a cloud and hosting provider who could work as a full partner to its business strategy and deliver the responsiveness the company needed to drive innovation more quickly than ever before. "Logicworks provided the tools, cloud solution, and most importantly, the business level relationship and understanding that we needed to achieve our goals," says Eric Litman, CEO of Medialets. "Our managed hybrid cloud from Logicworks, allows us to fully focus on enabling efficient and effective mobile and tablet advertising for our premium brand, agency and publisher customers."

Medialets' request was no small feat, with 480 cores in the Hadoop cluster, roughly two dozen database servers, and about a dozen private cloud hosts with numerous virtual machines to support its revenue-generating advertisement platform. Logicworks backed this build with an Extreme Networks solution geared toward minimizing latency while maximizing available throughput. Logicworks also deployed an EMC VNX 5300 with close to 1 petabyte of raw storage, providing a dedicated storage environment for the large numbers of virtual machines and database servers.

"Configuring and maintaining a complex and diverse IT infrastructure would be prohibitively expensive and time consuming for Medialets to do in-house and isn't an option with the majority of cloud and hosting providers," says Kenneth Ziegler, Chief Executive Officer of Logicworks. "With Logicworks' hosted private cloud services, Medialets is able to not only leverage our diverse team of specialized engineers, but also gains access to a custom infrastructure designed specifically with their business in mind. Our collaboration enables Medialets to serve millions of transactions per second without breaking a sweat while meeting their rapid growth needs as a leading mobile and tablet ad server."

Medialets is growing fast and, with Logicworks' supported cloud solutions and low latency network architecture, the company is able to take on the increased demand and traffic requirements, while simultaneously remaining highly competitive in ad serving. Logicworks has also acted as an extension of Medialets' internal IT operations, providing project management throughout the migration process. Logicworks has continued to act as the trusted partner for the Medialets team, helping it realize maximum infrastructure efficiency to support growth in its market space.

About Logicworks
Logicworks provides cloud computing and managed hosting to some of the world's most respected brands including Dow Jones, NBC, Lincoln Center, Orion Health, and 1-800-Flowers.com. Logicworks specializes in Private, Public and Hybrid Cloud Solutions for SaaS, Media, eCommerce, Mobile, Healthcare, and Financial services companies. Logicworks also offers a full suite of Compliance Solutions and Managed Database Services.

Founded in 1993, Logicworks is headquartered in New York City, in the heart of the Soho district. Contact Logicworks at 866-FOR-LOGIC or visit www.logicworks.net. For more insight into Logicworks innovative approach to cloud computing, visit www.gatheringclouds.com.

About Medialets
Medialets is the essential advertising platform for mobile, enabling high-value mobile and tablet display advertising for the world's leading brands, agencies and publishers. With unmatched mobile advertising expertise, proven technology and the industry's most flexible creative platform, Medialets reduces the complexity of every phase of a mobile campaign -- planning and buying, ad creation, ad serving and measurement. Every major agency holding group and more than 500 of the world's biggest publishers, including BBC, BSkyB, CNN, ESPN, The New York Times, The Wall Street Journal, The Weather Channel and Yahoo!, use Medialets to power their mobile and tablet campaigns. In operation since 2008, the company is based in New York City with offices in London, Chicago and Los Angeles. To learn more, visit http://www.medialets.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

For all media inquiries:

Jacob Gardner
Logicworks
+1 212 625 5402
Email Contact

155 Avenue of the Americas, 5th Floor
New York, NY 10013 USA
Tel: +1 212 625-5300
Fax: +1 212 625 5300
www.logicworks.net

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
In this strange new world where more and more power is drawn from business technology, companies are effectively straddling two paths on the road to innovation and transformation into digital enterprises. The first path is the heritage trail – with “legacy” technology forming the background. Here, extant technologies are transformed by core IT teams to provide more API-driven approaches. Legacy systems can restrict companies that are transitioning into digital enterprises. To truly become a lea...
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
Businesses are struggling to manage the information flow and interactions between all of these new devices and things jumping on their network, and the apps and IT systems they control. The data businesses gather is only helpful if they can do something with it. In his session at @ThingsExpo, Chris Witeck, Principal Technology Strategist at Citrix, will discuss how different the impact of IoT will be for large businesses, expanding how IoT will allow large organizations to make their legacy ap...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.
One of biggest questions about Big Data is “How do we harness all that information for business use quickly and effectively?” Geographic Information Systems (GIS) or spatial technology is about more than making maps, but adding critical context and meaning to data of all types, coming from all different channels – even sensors. In his session at @ThingsExpo, William (Bill) Meehan, director of utility solutions for Esri, will take a closer look at the current state of spatial technology and ar...
Fifty billion connected devices and still no winning protocols standards. HTTP, WebSockets, MQTT, and CoAP seem to be leading in the IoT protocol race at the moment but many more protocols are getting introduced on a regular basis. Each protocol has its pros and cons depending on the nature of the communications. Does there really need to be only one protocol to rule them all? Of course not. In his session at @ThingsExpo, Chris Matthieu, co-founder and CTO of Octoblu, walk you through how Oct...
The vision of a connected smart home is becoming reality with the application of integrated wireless technologies in devices and appliances. The use of standardized and TCP/IP networked wireless technologies in line-powered and battery operated sensors and controls has led to the adoption of radios in the 2.4GHz band, including Wi-Fi, BT/BLE and 802.15.4 applied ZigBee and Thread. This is driving the need for robust wireless coexistence for multiple radios to ensure throughput performance and th...
What are the new priorities for the connected business? First: businesses need to think differently about the types of connections they will need to make – these span well beyond the traditional app to app into more modern forms of integration including SaaS integrations, mobile integrations, APIs, device integration and Big Data integration. It’s important these are unified together vs. doing them all piecemeal. Second, these types of connections need to be simple to design, adapt and configure...
“We're a global managed hosting provider. Our core customer set is a U.S.-based customer that is looking to go global,” explained Adam Rogers, Managing Director at ANEXIA, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...