Welcome!

API Journal Authors: Rishi Bhargava, Elizabeth White, Shelly Palmer, Sematext Blog, Kevin Benedict

News Feed Item

Hyundai Super Bowl Ad Places Fifth In YouTube Ad Blitz

With Total YouTube Views at 11.9 Million and Climbing, Consumers Rank Hyundai's "Team" as the Top 30-Second Automotive Commercial in the Super Bowl

COSTA MESA, Calif., Feb. 16, 2013 /PRNewswire/ -- Hyundai is an automotive big winner in this year's Super Bowl as consumers ranked "Team" the fifth best commercial, and number one 30-second automotive ad, in the YouTube Ad Blitz.  In addition, "Team" cracked the top 10 on USA Today's all-important Ad Meter, and was the top-performing automotive 30-second ad overall. "Team" also ranked as the third most re-watched Super Bowl ad out of all advertisers according to TiVo.

(Photo:  http://photos.prnewswire.com/prnh/20130130/LA50798-a)

(Logo:  http://photos.prnewswire.com/prnh/20091001/HYUNDAILOGO)

"Ad Blitz is a celebration of the most creative, engaging and powerful Super Bowl ads of the year, providing viewers with a place to watch, learn and chat about their favorite ads," said Suzie Reider, head of industry development, YouTube. "The winners of this year's Ad Blitz represent the ads that resonated most with viewers, with millions of views and votes on YouTube."

With more than 14.2 million total views, Hyundai's Super Bowl ads currently have the fourth highest number of YouTube views for any automotive manufacturer. In addition, Hyundai Facebook and Twitter social channels are seeing post-game spikes with 15,000 new Facebook fans and the hashtag #pickyourteam currently used more than 20,000 times.

In the aftermath of Super Bowl weekend, Hyundai's chart-topping commercials continue to drive social popularity for the brand and interest for the all-new seven-passenger Santa Fe.  The new commercials were deemed the most effective drivers of web traffic, recognizing the highest consideration increases on key third party sites such as Edmunds.com, Cars.com and AutoTrader.com. Web tracking reveals Santa Fe model page views up 738 percent on Edmunds.com, Genesis received an 830 percent bump in web traffic on Cars.com and there was a 1,000 percent brand interest increase on AutoTrader.com.

"This is a banner year for Hyundai. Breaking into the top 10 for both the USA Today Ad Meter and YouTube Ad Blitz is a true measure of the success and impact of our commercials," said Steve Shannon, vice president, Marketing, Hyundai Motor America. "This Super Bowl, Hyundai also had the highest1 percentage increase of new fans. With Twitter traffic at 24.1 million tweets during Super Bowl XLVII – up nine million from last year – and sites like YouTube and Facebook continuing to provide consumers with timely information on 'what is trending now,' it is more important for marketers to cut through the clutter and rise to the top."

"Stuck", Hyundai's second quarter in-game ad also placed in the USA Today Ad Meter top 20 and was ranked 8th among all Super Bowl ads by Ace Metrix, the industry standard in television and video analytics.

"The commercial is really the first step to engagement," continues Shannon. "We are always reinventing our advertising strategy to ensure that it has multiple touch points, both on and off the screen. An example of this is our 'Find Your Seven' social mobile campaign that leveraged the power of Facebook to create an entertaining dual-screen experience for Super Bowl viewers. With this program extension alone, we are seeing 8.1 million impressions, 77,000 clicks and more than 5,800 videos generated."

The increased social chatter and overwhelming positive response to the new commercials translate to new highs on Hyundai.com and dealership websites. Data obtained after the commercials publicly aired reveal that Hyundai.com visits increased 51 percent over the January average, while mobile traffic went up 10 percent year-over-year. Santa Fe, the star of this year's Super Bowl advertising blitz, received a 591 percent increase year-over-year on its dedicated model page.  Hyundai dealer sites also benefited with a surge in web traffic of 261 percent during Super Bowl weekend and a 547 percent peak in mobile visits.

The success of Hyundai's Super Bowl advertising campaign extends beyond the social sphere with national media acclaim including top rankings and recognitions from leading news authorities such as:

  • Fox Sports ranks "Team" as one of their 10 best-rated Super Bowl commercials
  • Automotive News labeled "Stuck" and "Epic Play Date" as "Hits"
  • Autoweek ranked "Team", "Epic Playdate" and  "Stuck" in the top 10
  • Yahoo! lists "Epic Playdate" as one of the "Top 10 buzziest ads"
  • TIME rated "Team" one of the best ads with an A- rating
  • MTV listed "Epic Play Date" as one of the "The 10 Best Spots"
  • VentureBeat named "Team" one of the "10 ads that 'won' the Super Bowl this year"

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com

Hyundai Motor America on Twitter | YouTube | Facebook

1 Networked Insights analyzed more than 24,000,000 real-time social media conversations across Twitter, Facebook, blogs and forums during the Super Bowl.

SOURCE Hyundai Motor America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
"delaPlex is a software development company. We do team-based outsourcing development," explained Mark Rivers, COO and Co-founder of delaPlex Software, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Big Data, cloud, analytics, contextual information, wearable tech, sensors, mobility, and WebRTC: together, these advances have created a perfect storm of technologies that are disrupting and transforming classic communications models and ecosystems. In his session at @ThingsExpo, Erik Perotti, Senior Manager of New Ventures on Plantronics’ Innovation team, provided an overview of this technological shift, including associated business and consumer communications impacts, and opportunities it ...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
Is your aging software platform suffering from technical debt while the market changes and demands new solutions at a faster clip? It’s a bold move, but you might consider walking away from your core platform and starting fresh. ReadyTalk did exactly that. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, will discuss why and how ReadyTalk diverted from healthy revenue and over a decade of audio conferencing product development to start an innovati...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, discussed the importance of WebRTC and how it enables companies to focus...
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.
Manufacturers are embracing the Industrial Internet the same way consumers are leveraging Fitbits – to improve overall health and wellness. Both can provide consistent measurement, visibility, and suggest performance improvements customized to help reach goals. Fitbit users can view real-time data and make adjustments to increase their activity. In his session at @ThingsExpo, Mark Bernardo Professional Services Leader, Americas, at GE Digital, discussed how leveraging the Industrial Internet a...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
The best-practices for building IoT applications with Go Code that attendees can use to build their own IoT applications. In his session at @ThingsExpo, Indraneel Mitra, Senior Solutions Architect & Technology Evangelist at Cognizant, provided valuable information and resources for both novice and experienced developers on how to get started with IoT and Golang in a day. He also provided information on how to use Intel Arduino Kit, Go Robotics API and AWS IoT stack to build an application tha...
Amazon has gradually rolled out parts of its IoT offerings in the last year, but these are just the tip of the iceberg. In addition to optimizing their back-end AWS offerings, Amazon is laying the ground work to be a major force in IoT – especially in the connected home and office. Amazon is extending its reach by building on its dominant Cloud IoT platform, its Dash Button strategy, recently announced Replenishment Services, the Echo/Alexa voice recognition control platform, the 6-7 strategic...