Click here to close now.



Welcome!

API Journal Authors: Pat Romanski, Elizabeth White, Kevin Benedict, Anders Wallgren, Amit Golander

News Feed Item

Hyundai Super Bowl Ad Places Fifth In YouTube Ad Blitz

With Total YouTube Views at 11.9 Million and Climbing, Consumers Rank Hyundai's "Team" as the Top 30-Second Automotive Commercial in the Super Bowl

COSTA MESA, Calif., Feb. 16, 2013 /PRNewswire/ -- Hyundai is an automotive big winner in this year's Super Bowl as consumers ranked "Team" the fifth best commercial, and number one 30-second automotive ad, in the YouTube Ad Blitz.  In addition, "Team" cracked the top 10 on USA Today's all-important Ad Meter, and was the top-performing automotive 30-second ad overall. "Team" also ranked as the third most re-watched Super Bowl ad out of all advertisers according to TiVo.

(Photo:  http://photos.prnewswire.com/prnh/20130130/LA50798-a)

(Logo:  http://photos.prnewswire.com/prnh/20091001/HYUNDAILOGO)

"Ad Blitz is a celebration of the most creative, engaging and powerful Super Bowl ads of the year, providing viewers with a place to watch, learn and chat about their favorite ads," said Suzie Reider, head of industry development, YouTube. "The winners of this year's Ad Blitz represent the ads that resonated most with viewers, with millions of views and votes on YouTube."

With more than 14.2 million total views, Hyundai's Super Bowl ads currently have the fourth highest number of YouTube views for any automotive manufacturer. In addition, Hyundai Facebook and Twitter social channels are seeing post-game spikes with 15,000 new Facebook fans and the hashtag #pickyourteam currently used more than 20,000 times.

In the aftermath of Super Bowl weekend, Hyundai's chart-topping commercials continue to drive social popularity for the brand and interest for the all-new seven-passenger Santa Fe.  The new commercials were deemed the most effective drivers of web traffic, recognizing the highest consideration increases on key third party sites such as Edmunds.com, Cars.com and AutoTrader.com. Web tracking reveals Santa Fe model page views up 738 percent on Edmunds.com, Genesis received an 830 percent bump in web traffic on Cars.com and there was a 1,000 percent brand interest increase on AutoTrader.com.

"This is a banner year for Hyundai. Breaking into the top 10 for both the USA Today Ad Meter and YouTube Ad Blitz is a true measure of the success and impact of our commercials," said Steve Shannon, vice president, Marketing, Hyundai Motor America. "This Super Bowl, Hyundai also had the highest1 percentage increase of new fans. With Twitter traffic at 24.1 million tweets during Super Bowl XLVII – up nine million from last year – and sites like YouTube and Facebook continuing to provide consumers with timely information on 'what is trending now,' it is more important for marketers to cut through the clutter and rise to the top."

"Stuck", Hyundai's second quarter in-game ad also placed in the USA Today Ad Meter top 20 and was ranked 8th among all Super Bowl ads by Ace Metrix, the industry standard in television and video analytics.

"The commercial is really the first step to engagement," continues Shannon. "We are always reinventing our advertising strategy to ensure that it has multiple touch points, both on and off the screen. An example of this is our 'Find Your Seven' social mobile campaign that leveraged the power of Facebook to create an entertaining dual-screen experience for Super Bowl viewers. With this program extension alone, we are seeing 8.1 million impressions, 77,000 clicks and more than 5,800 videos generated."

The increased social chatter and overwhelming positive response to the new commercials translate to new highs on Hyundai.com and dealership websites. Data obtained after the commercials publicly aired reveal that Hyundai.com visits increased 51 percent over the January average, while mobile traffic went up 10 percent year-over-year. Santa Fe, the star of this year's Super Bowl advertising blitz, received a 591 percent increase year-over-year on its dedicated model page.  Hyundai dealer sites also benefited with a surge in web traffic of 261 percent during Super Bowl weekend and a 547 percent peak in mobile visits.

The success of Hyundai's Super Bowl advertising campaign extends beyond the social sphere with national media acclaim including top rankings and recognitions from leading news authorities such as:

  • Fox Sports ranks "Team" as one of their 10 best-rated Super Bowl commercials
  • Automotive News labeled "Stuck" and "Epic Play Date" as "Hits"
  • Autoweek ranked "Team", "Epic Playdate" and  "Stuck" in the top 10
  • Yahoo! lists "Epic Playdate" as one of the "Top 10 buzziest ads"
  • TIME rated "Team" one of the best ads with an A- rating
  • MTV listed "Epic Play Date" as one of the "The 10 Best Spots"
  • VentureBeat named "Team" one of the "10 ads that 'won' the Super Bowl this year"

HYUNDAI MOTOR AMERICA

Hyundai Motor America, headquartered in Costa Mesa, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 820 dealerships nationwide. All Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes the 5-year/60,000-mile fully transferable new vehicle warranty, Hyundai's 10-year/100,000-mile powertrain warranty, and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com

Please visit our media website at www.hyundainews.com and our blog at www.hyundailikesunday.com

Hyundai Motor America on Twitter | YouTube | Facebook

1 Networked Insights analyzed more than 24,000,000 real-time social media conversations across Twitter, Facebook, blogs and forums during the Super Bowl.

SOURCE Hyundai Motor America

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
SYS-CON Events announced today that ReadyTalk, a leading provider of online conferencing and webinar services, has been named Vendor Presentation Sponsor at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. ReadyTalk delivers audio and web conferencing services that inspire collaboration and enable the Future of Work for today’s increasingly digital and mobile workforce. By combining intuitive, innovative tec...
Amazon has gradually rolled out parts of its IoT offerings, but these are just the tip of the iceberg. In addition to optimizing their backend AWS offerings, Amazon is laying the ground work to be a major force in IoT - especially in the connected home and office. In his session at @ThingsExpo, Chris Kocher, founder and managing director of Grey Heron, explained how Amazon is extending its reach to become a major force in IoT by building on its dominant cloud IoT platform, its Dash Button strat...
industrial company for a multi-year contract initially valued at over $4.0 million. In addition to DataV software, Bsquare will also provide comprehensive systems integration, support and maintenance services. DataV leverages advanced data analytics, predictive reasoning, data-driven diagnostics, and automated orchestration of remediation actions in order to improve asset uptime while reducing service and warranty costs.
Vidyo, Inc., has joined the Alliance for Open Media. The Alliance for Open Media is a non-profit organization working to define and develop media technologies that address the need for an open standard for video compression and delivery over the web. As a member of the Alliance, Vidyo will collaborate with industry leaders in pursuit of an open and royalty-free AOMedia Video codec, AV1. Vidyo’s contributions to the organization will bring to bear its long history of expertise in codec technolo...