C Spire Wireless and VSporto, a pair of Mississippi-based technology pioneers, are teaming up to power two wildly popular, team specific college sports internet radio channels.

C Spire Wireless is now the title sponsor of VSporto’s Bulldog Sports Radio and Rebel Sports Radio. Each channel provides 24-hour coverage of Mississippi State University and University of Mississippi athletics, respectively, and can be streamed through free mobile smartphone applications on the Android and iOS platforms.

“We’re thrilled to begin our relationship with C Spire and look forward to enhancing our listeners’ overall experience with the wide range of products and services they have to offer,” VSporto founder Keith Jasper said.

VSporto’s emphasis on mobile content distribution combined with their large audience spread across the Southeast made the network a natural partner for C Spire’s personalized approach to customer products, services and programs.

“Personalized content consumption is increasingly moving to mobile platforms like smartphones and tablets and our partnership with VSporto will enable consumers who are passionate about college sports to enjoy more ways to engage and interact with their favorite brands through this program,” said Jim Richmond, vice president of Corporate Communications for C Spire.

As a part of the partnership, VSporto’s network of channels also will carry live broadcasts of C Spire’s Conerly, Howell and Gillom and Ferris trophy presentations, giving fans everywhere the opportunity to experience the awards programs and events honoring the Magnolia State’s top college football player, top male and female basketball players and top baseball player.

For more information on VSporto programming, go to www.vsporto.com. For details on C Spire Wireless products and services, go to www.cspire.com.

About VSporto

VSporto is an internet sports radio network focused on team-specific channels covering individual collegiate athletic programs. Founded in June 2011 and headquartered in Ridgeland, Miss., VSporto’s goal is to provide fans with exclusive, quality programming centered on their favorite team. For more information on the network or its individual channels, go to www.vsporto.com or follow us on Twitter at www.twitter.com/VSportoNetwork.

About C Spire Wireless

C Spire Wireless is a diversified wireless communications and technology services company passionately committed to helping customers by personalizing wireless services designed just for them. The company is the first wireless provider in the U.S. to personalize customers’ experience by offering apps that fit who they are, services that anticipate their needs, and rewards for using their phone in new ways – all with seamless ease and at amazingly fast speeds. This news release and other announcements are available at http://www.cspire.com/news/. For more information about C Spire Wireless and its products and services, visit www.cspire.com or follow us on Facebook at www.facebook.com/cspire, Twitter at www.twitter.com/cspire or Google+.