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Cognitive Computing Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, Elizabeth White, Harry Trott

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POSSIBLE und Fox Digital Entertainment lancieren Mobilspiel DIE HARD für iOS-, Android- und Kindle-Fire-Plattformen

POSSIBLE, ein Unternehmen von WPP Digital, und Fox Digital Entertainment haben heute die Freigabe des neuen Handyspiels DIE HARD auf iOS- und Android-Plattformen sowie auf Kindle von Amazon angekündigt. Das Spiel, das auf dem Actionfilm „STIRB LANGSAM – EIN GUTER TAG ZUM STERBEN“ von Twentieth Century Fox mit Bruce Willis und Jai Courtney in den Hauptrollen beruht, kombiniert die besten Elemente der Endless-Runner- und Ego-Shooter-Genres in einem spannenden neuen Format – dem „Endless Shooter“. Die App kostet 0,99 US-Dollar auf iOS und Amazon und ist auf Android kostenlos zu haben.

Für die App wandte sich Fox Digital Entertainment an das zu POSSIBLE gehörende Unternehmen Goroid, das mit TheEndApp bereits ein Endless-Runner-Spiel entwickelt hat, das sowohl auf iOS als auch auf Android unter die Top 10 gekommen ist. Für DIE HARD lautete die Aufgabe, eine App zu entwickeln, deren Spielmechanik und Einstellung dem unverwechselbaren Charakter der STIRB LANGSAM-Filmreihe mit dem Originalhelden John McClane und dem neuen Protagonisten Jack McClane entspricht. Anders als beim Endless-Runner-Genre, wo der Spieler von gefährlichen Situationen flieht, geht er in DIE HARD frontal und in Ich-Perspektive auf Action- und Kampfszenen zu und nimmt es mit seinen Gegnern auf.

„Die STIRB LANGSAM-Serie ist eine der unverwechselbarsten Unterhaltungsmarken der Welt, und es ist uns eine Ehre, mit der neuen DIE HARD-App die jüngste Fortsetzung davon herausgeben zu dürfen“, sagte Andrew Solmssen, Geschäftsführer von POSSIBLE in Los Angeles. „Unser oberstes Ziel bei der Entwicklung der App war es, ein für sich stehendes, fantastisches Spielerlebnis zu schaffen.“

Die DIE HARD-App, die Fans der STIRB LANGSAM-Filme und Gamer ebenso begeistern wird, nimmt Figuren, Handlungsorte und Waffen aus „STIRB LANGSAM – EIN GUTER TAG ZUM STERBEN“ auf. Fox Digital Entertainment und POSSIBLE werden das Spiel laufend weiterentwickeln und Aktualisierungen, neue Missionen sowie neue Bonusinhalte für die Fans bereitstellen.

„Wir sind froh über unsere Zusammenarbeit mit POSSIBLE bei der Entwicklung des DIE HARD-Spiels“, sagte Rick Phillips, Senior Vice President der Mobilabteilung bei Fox Digital Entertainment. „Es ist unser Ziel, ein innovatives, für sich stehendes Spielerlebnis zu schaffen, das dieselbe berstende Spannung bietet wie der Film – und das DIE HARD-Spiel erfüllt dieses Versprechen.“

Über Fox Digital Entertainment

Fox Digital Entertainment (FDE) ist die für die Förderung neuer und innovativer Mobile-Inhalte und -Apps in aufkommenden Absatzkanälen zuständige Abteilung von Twentieth Century Fox. FDE entwickelt und produziert eigene Videos, Apps und Spiele auf Grundlage neuer Konzepte sowie Fortsetzungen bestehender Angebote von Fox. Die Gruppe hat eine Reihe preisgekrönter Produkte herausgegeben, darunter GLEE™ KARAOKE, ANGRY BIRDS™ RIO, ICE AGE VILLAGE, THE SIMPSONS™ TAPPED OUT und viele andere mehr.

Über POSSIBLE

POSSIBLE ist eine globale Agentur, die preisgekrönte digitale Erlebnisse für die Spitzenmarken der Welt erschafft. Mit einem Team aus den begabtesten und cleversten Strategen, Kreativschaffenden, Technologen, Erfindern und Träumern kombiniert die Firma globale Kapazitäten mit raffinierten örtlichen Fachkenntnissen auf fünf Kontinenten und nimmt in den wachstumsstarken Märkten Brasiliens, Russlands, Indiens und Chinas eine führende Position ein. Die Arbeiten von POSSIBLE umfassen die gesamte Bandbreite effektvoller digitaler Erlebnisse mit Betonung auf messbaren Geschäftsergebnissen für die dynamischsten Marken der Welt.

POSSIBLE hat 32 Niederlassungen rund um die Welt, so unter anderem in New York, London, Shanghai, Neu-Delhi, Los Angeles, Seattle, Singapur, São Paulo und Cincinnati. Als Bestandteil von WPP Digital hat die Firma Kunden wie AT&T, Barclays, BP, Canon, Comcast, die Bill & Melinda Gates Foundation, Procter & Gamble, Nokia, Microsoft, Mazda sowie Starwood Hotels and Resorts Worldwide. Weitere Informationen sind erhältlich unter www.possible.com.

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