|By PR Newswire||
|February 13, 2013 03:31 PM EST||
SAN FRANCISCO, February 13, 2013 /PRNewswire/ --
Global Digital Marketing Technology Leader Extends Track Record of Being First to Market With Meaningful Innovations
Kenshoo, a global leader in digital marketing technology, today unveiled Kenshoo SmartPath[TM], a new product that is the first form of algorithmic conversion attribution designed from the ground up to improve digital marketing bid optimization. Kenshoo SmartPath applies sophisticated mathematical modeling to automatically optimize bids and help marketers make better decisions about where to invest their budgets. The product launch represents the latest in a long line of innovations pioneered by Kenshoo focused on solving marketing problems through disruptive technology.
"Successfully optimizing for a consumer's true path-to-conversion is one of the holy grails sought after in online marketing. As such, it's critical to apply the best investment strategy across all digital marketing channels to achieve optimal performance. That cannot be done without the right attribution methodology," said Gordon Magee, internet marketing and media manager at Drs. Foster and Smith. "Kenshoo SmartPath dynamically looks at each click and conversion across multiple channels and determines their true business impact. As a result, we've been able to meet and exceed our return on investment goals."
Through a patent-pending methodology, Kenshoo SmartPath creates a unique model of value allocation for each interaction in any given conversion path and dynamically adapts over time based on customer data, market changes, and media mix effectiveness. This provides marketers with an understanding of the actual impact of all interactions and delivers unprecedented accuracy in value-based digital media optimization. Kenshoo SmartPath considers many different factors to measure the contribution of each interaction to a conversion, including causality, synergy, and value of customer loyalty. Through its integration with Kenshoo Portfolio Optimizer (KPO), Kenshoo SmartPath activates more informed media forecasting and bidding.
"For too long, marketers have been forced to pick a static, pre-built attribution model that applies credit to interactions and directs investment strategies, but there is no one-size-fits-all solution," said Moti Meir, senior director and head of research at Kenshoo. "With Kenshoo SmartPath, marketers can leverage dynamically-calibrated attribution that is tailor-made from their data to reward each interaction for its true contribution and inform automated bidding accordingly. We're proud to put this game-changing solution in the hands of our clients."
For more information about Kenshoo SmartPath, visit http://www.Kenshoo.com/SmartPathWhitePaper and download a complimentary copy of "The Conversion Attribution Revolution."
Kenshoo's long history of digital marketing technology innovation began when the company launched its next-generation search marketing platform in 2006. Today, Kenshoo continues to provide the most advanced solutions available to advertisers, and was recently named "the only leader" in a bid management software evaluation by independent research firm, Forrester Research Inc.
Other results-driven innovations introduced by Kenshoo over the years include:
- Paid and Owned Social Media Attribution: the first social marketing platform to integrate paid and owned media for holistic attribution through a technology partnership with Shoutlet, leading to 5x revenue lifts from Facebook page posts amplified with ads
- Enhanced Management of Google Product Listing Ads: the first search marketing platform to enable management of Product Ads and Product Targets, with custom PLA bid algorithms boosting ROI more than 80 percent
- Kenshoo Portfolio Optimizer: the first search marketing platform to accurately forecast the impact of each bid change on a search marketer's entire keyword portfolio and bid to marginal ROI, achieving upwards of 80 percent increases in profit
- Kenshoo Editor: the first and only cross-channel desktop editor on the market, enabling bulk campaign management in a "copy and paste" environment and reducing time spent on complex tasks to 15 minutes or less.
- Call Conversion Optimization: the first search marketing platform to algorithmically optimize bids based on quantity and quality of phone calls as well as clicks, driving increases over 70 percent in lead volume
- Kenshoo Local: the first and only local search platform enabling advertisers, agencies, and publishers to effectively manage high volumes of individual campaigns to specific goals, decreasing time-to-value by as much as 40 percent
- RealTime Campaigns: the first search platform to integrate ad campaigns with product inventory feeds, automatically updating pricing and promotions in ads en masse, for revenue increases of over 200 percent
"At Kenshoo, we foster a can-do culture of innovation and our team of multi-disciplinary scientists and engineers make up more than half the company, so we're able to move quickly from concept to product when we identify solutions that will really make a difference to our clients," said Alon Sheafer, co-founder and chief strategy officer at Kenshoo. "In the case of Kenshoo SmartPath, we heard from chief marketing officers that they didn't have a reliable view of their conversion funnel across channels, and 20 to 40 percent of their revenue was not appropriately attributed to the proper media investment. These are the types of problems Kenshoo loves to solve."
Kenshoo is a digital marketing technology company that engineers premium solutions for search marketing, social media and online advertising. Brands, agencies and developers use Kenshoo Enterprise, Kenshoo Local and Kenshoo Social to direct more than $25 billion in annual client sales revenue. The Kenshoo Universal Platform delivers automation, intelligence, integration and scale to make better marketing investments. With campaigns running in more than 190 countries for nearly half of the Fortune 50 and all 10 top global ad agency networks, Kenshoo clients include CareerBuilder, Expedia, Facebook, KAYAK, Havas Digital, Hitwise, iREP, John Lewis, Resolution Media, Sears, Starcom MediaVest Group, Tesco, Travelocity, Walgreens, and Zappos. Kenshoo has 16 international locations and is backed by Sequoia Capital, Arts Alliance and Tenaya Capital. Please visit http://www.Kenshoo.com for more information.
Kenshoo is a trademark of Kenshoo Ltd. Other company and brand names may be trademarks of their respective owners.
SYS-CON Events announced today that Cloudbric, a leading website security provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Cloudbric is an elite full service website protection solution specifically designed for IT novices, entrepreneurs, and small and medium businesses. First launched in 2015, Cloudbric is based on the enterprise level Web Application Firewall by Penta Security Sys...
Oct. 24, 2016 07:15 PM EDT Reads: 1,149
Established in 1998, Calsoft is a leading software product engineering Services Company specializing in Storage, Networking, Virtualization and Cloud business verticals. Calsoft provides End-to-End Product Development, Quality Assurance Sustenance, Solution Engineering and Professional Services expertise to assist customers in achieving their product development and business goals. The company's deep domain knowledge of Storage, Virtualization, Networking and Cloud verticals helps in delivering ...
Oct. 24, 2016 07:15 PM EDT Reads: 1,041
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 24, 2016 06:15 PM EDT Reads: 4,737
In the next five to ten years, millions, if not billions of things will become smarter. This smartness goes beyond connected things in our homes like the fridge, thermostat and fancy lighting, and into heavily regulated industries including aerospace, pharmaceutical/medical devices and energy. “Smartness” will embed itself within individual products that are part of our daily lives. We will engage with smart products - learning from them, informing them, and communicating with them. Smart produc...
Oct. 24, 2016 05:45 PM EDT Reads: 1,495
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Oct. 24, 2016 05:00 PM EDT Reads: 3,627
SYS-CON Events announced today that Coalfire will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Coalfire is the trusted leader in cybersecurity risk management and compliance services. Coalfire integrates advisory and technical assessments and recommendations to the corporate directors, executives, boards, and IT organizations for global brands and organizations in the technology, cloud, health...
Oct. 24, 2016 04:45 PM EDT Reads: 1,565
SYS-CON Events announced today that Transparent Cloud Computing (T-Cloud) Consortium will exhibit at the 19th International Cloud Expo®, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. The Transparent Cloud Computing Consortium (T-Cloud Consortium) will conduct research activities into changes in the computing model as a result of collaboration between "device" and "cloud" and the creation of new value and markets through organic data proces...
Oct. 24, 2016 04:30 PM EDT Reads: 1,364
The Internet of Things (IoT), in all its myriad manifestations, has great potential. Much of that potential comes from the evolving data management and analytic (DMA) technologies and processes that allow us to gain insight from all of the IoT data that can be generated and gathered. This potential may never be met as those data sets are tied to specific industry verticals and single markets, with no clear way to use IoT data and sensor analytics to fulfill the hype being given the IoT today.
Oct. 24, 2016 04:15 PM EDT Reads: 2,600
WebRTC defines no default signaling protocol, causing fragmentation between WebRTC silos. SIP and XMPP provide possibilities, but come with considerable complexity and are not designed for use in a web environment. In his session at @ThingsExpo, Matthew Hodgson, technical co-founder of the Matrix.org, discussed how Matrix is a new non-profit Open Source Project that defines both a new HTTP-based standard for VoIP & IM signaling and provides reference implementations.
Oct. 24, 2016 04:15 PM EDT Reads: 2,766
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Oct. 24, 2016 04:00 PM EDT Reads: 3,722
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Oct. 24, 2016 02:15 PM EDT Reads: 3,953
A completely new computing platform is on the horizon. They’re called Microservers by some, ARM Servers by others, and sometimes even ARM-based Servers. No matter what you call them, Microservers will have a huge impact on the data center and on server computing in general. Although few people are familiar with Microservers today, their impact will be felt very soon. This is a new category of computing platform that is available today and is predicted to have triple-digit growth rates for some ...
Oct. 24, 2016 02:00 PM EDT Reads: 34,155
SYS-CON Events announced today that MathFreeOn will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MathFreeOn is Software as a Service (SaaS) used in Engineering and Math education. Write scripts and solve math problems online. MathFreeOn provides online courses for beginners or amateurs who have difficulties in writing scripts. In accordance with various mathematical topics, there are more tha...
Oct. 24, 2016 01:00 PM EDT Reads: 1,012
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 24, 2016 01:00 PM EDT Reads: 857
SYS-CON Events announced today that SoftNet Solutions will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. SoftNet Solutions specializes in Enterprise Solutions for Hadoop and Big Data. It offers customers the most open, robust, and value-conscious portfolio of solutions, services, and tools for the shortest route to success with Big Data. The unique differentiator is the ability to architect and ...
Oct. 24, 2016 01:00 PM EDT Reads: 897
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 24, 2016 12:30 PM EDT Reads: 1,017
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 24, 2016 12:15 PM EDT Reads: 8,434
SYS-CON Events announced today that Niagara Networks will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Niagara Networks offers the highest port-density systems, and the most complete Next-Generation Network Visibility systems including Network Packet Brokers, Bypass Switches, and Network TAPs.
Oct. 24, 2016 11:45 AM EDT Reads: 1,316
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and ...
Oct. 24, 2016 11:45 AM EDT Reads: 1,526
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 24, 2016 10:45 AM EDT Reads: 3,885