Welcome!

API Journal Authors: Pat Romanski, Anil Kaul, Titir Pal, Elizabeth White, Kevin Benedict

News Feed Item

Yodle Shows Strong Momentum in a Record-Breaking 2012

Leading local online marketing firm generated over $130 million in revenue last year while enjoying accelerated growth and profitability

NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Yodle, a leader in local online marketing, today announced highlights from 2012 that show strong momentum across the business. Over the last calendar year, the company exceeded its financial goals, integrated an award-winning mobile marketing solution into its product offering, and expanded internationally for the first time.  Very few companies in local online marketing have been able to surpass the $100M revenue threshold while maintaining both high growth and profitability.  Yodle is one of this select group.

The specifics of Yodle's success during 2012 include:

Strong Financials: Yodle generated revenues of over $130 million in 2012, more than 50% above 2011, and a further acceleration from the strong 43% growth rate that the company enjoyed in 2011.  Yodle has also achieved sustained profitability, allowing for further investment in innovation.  Validating the company's successful trajectory, Yodle was recognized as the ninth fastest growing business in New York by Crain's New York Business and was also ranked #48 in the Deloitte Technology Fast 500 list.

Industry Leading Mobile Product Launch:  Yodle made a significant investment in rolling out a complete mobile solution to new and existing customers at no additional charge.  With mobile search expected to exceed desktop search for local business information by 2015, Yodle recognized the importance of mobile for the small business owner.  Yodle's solution – including mobile-optimized websites, mobile-specific ad bidding algorithm and mobile distribution has gained immediate market traction.  In December, Yodle won the Google AdWords™ Premier SMB Partner"Mobile Champion" Award for North America in recognition of the company's industry leading focus on optimized mobile ad spending.

Successful International Partnership with Rogers: At the start of 2012, Rogers Communications, Inc., Canada's leading provider of wireless voice and data communications services, entered an agreement to exclusively offer Yodle's solutions to local businesses in Canada.  The Yodle-powered platform, called OutRank by Rogers, has exceeded initial goals and is already making a difference for the significant number of Canadian small business customers that are using it.

Named Official Google Partner: Yodle was named a Google AdWords Premier SMB Partner making it one of only 16 companies in North America to earn such a distinction. This distinction enables Yodle to leverage additional insights from Google to help its team of hundreds of online marketing experts to further optimize customers' spend on Google AdWords and ultimately generate more calls per dollar spent.

Growing Business for National Brands: Yodle continued to build out its client roster of large national brands.  For example, Miracle-Ear signed a multi-year and multi-million dollar contract with Yodle to boost their online marketing ROI across thousands of locations and dealers, and Four Seasons Sunrooms penned a significant agreement with Yodle to build an online foundation and generate leads across its large franchise network.  Several other long standing marquee franchise customers also signed contract extensions.

Award Winning Employer: All of Yodle's offices – New York, Austin, Charlotte and Scottsdale – were recognized as "best places to work" by regional organizations and local business publications.  Inc. Magazine also named Yodle as the biggest job creator in the advertising and marketing industry, and the 33rd largest job creating company in the country, in its inaugural Inc. Hire Power Awards.   

"Yodle enjoyed a significant number of successes during 2012," said Court Cunningham, CEO, Yodle.  "We believe that this momentum will continue in 2013 and beyond.  The value that we deliver to our customers, which is underscored by our proprietary marketing technology, scalable business model, and winning culture, puts us in a strong position to fully capitalize on the large market opportunity that lies before us."

About Yodle

Yodle connects consumers to local businesses simply and cost-effectively.  The combination of automated technology and comprehensive customer support makes Yodle easy to use.  Yodle's offering is also ROI-driven: local businesses set a budget for which they receive calls and emails from qualified consumers.  Today, Yodle delivers results for more than 30,000 local businesses.  To do so, Yodle establishes a comprehensive desktop and mobile web presence, implements unique SEO techniques, and deploys proprietary paid search technology that dynamically optimizes online media buys across multiple desktop and mobile outlets.  Yodle's solution also includes display advertising, review/offer management and a simple performance dashboard.  Yodle's competitive advantage is derived from the sheer scale of its local performance data across multiple industries. Yodle is ranked #26 in the Forbes list of America's most promising companies.  For more information, visit www.yodle.com or go to the Yodle company blog. You can also follow Yodle on Twitter, Facebook and Google+. If you're interested in working at Yodle, visit the company careers website.

CONTACT: Radley Moss, 212-542-5449, [email protected]

SOURCE Yodle Inc.

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data...
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in Embedded and IoT solutions, will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology, is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and ...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
18th Cloud Expo, taking place June 7-9, 2016, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterprises are using some...
"What we see what happens when you have a completely networked society and the potential to now drive the value creation and the collaboration and the ecosystems that are possible when you start to be able to connect people and industries together in ways that have never been possible before," explained Esmeralda Swartz, VP of Marketing Enterprise & Cloud at Ericsson, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical...
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
Customer experience has become a competitive differentiator for companies, and it’s imperative that brands seamlessly connect the customer journey across all platforms. With the continued explosion of IoT, join us for a look at how to build a winning digital foundation in the connected era – today and in the future. In his session at @ThingsExpo, Chris Nguyen, Group Product Marketing Manager at Adobe, will discuss how to successfully leverage mobile, rapidly deploy content, capture real-time d...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.