Welcome!

API Journal Authors: Rishi Bhargava, Pat Romanski, Elizabeth White, Kevin Benedict, Anders Wallgren

News Feed Item

Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

NEW YORK, Feb. 11, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

http://www.reportlinker.com/p01027650/Plunketts-Advertising--Branding-In...

PLUNKETT'S ADVERTISING & BRANDING INDUSTRY ALMANAC 2012

Key Features:

• Industry trends analysis, market data and competitive intelligence

• Market forecasts and Industry Statistics

• Industry Associations and Professional Societies List

• In-Depth Profiles of hundreds of leading companies

• Industry Glossary

• Buyer may register for access to search and export data at Plunkett Research Online

Pages: 544Statistical Tables Provided: 5Companies Profiled: 385Geographic Focus: Global

A complete market research report, including forecasts and market estimates, technologies analysis and developments at innovative firms. You will gain vital insights that can help you shape your own strategy for business development, product development and investments.

-How is the industry evolving?

-How is the industry being shaped by new technologies?

-How is demand growing in emerging markets and mature economies?

-What is the size of the market now and in the future?

-What are the financial results of the leading companies?

-What are the names and titles of top executives?

-What are the top companies and what are their revenues?

Contents, Statistics, Forecasts and Analysis Include:

Major Trends Affecting the Advertising & Branding Industry

1) Introduction to the Advertising and Branding Industry

2) Media Consolidation and Globalization

3) Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market

4) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention

5) Targeted Online Advertising and Social Network Advertising Boost Revenues

6) Google Dominates Online Video Advertising

7) Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless

8) Television Ads Evolve to Face New Challenges

9) DVR Market Evolves/Time-Shifting Hurts Advertisers

10) TV Over IP-TV Networks, Cable Companies and Web Sites Converge

11) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar

12) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated

13) Newspapers and Magazines Face Difficult Times

14) Billboards Go Digital

15) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions

16) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly

17) Private Label Brands Grow in Share of Total Store Sales

18) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities for Advertisers and Marketers

19) Hispanic Market Attracts Growing Advertising and Marketing Focus

20) Ad Market in China Booms

21) Growth in Big Data Supported by Expansion of Cloud Computing

Advertising & Branding Industry Statistics

1) Advertising & Branding Industry Overview

2) Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals: Estimated Revenue & Expenses, U.S. 2007-2011

3) Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011

4) Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011

5) Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011

Table of Contents

PLUNKETT'S ADVERTISING & BRANDINGINDUSTRY ALMANAC 2012CONTENTSA Short Advertising & Branding Industry Glossary iIntroduction 1How to Use This Book 3Chapter 1: Major Trends Affecting the Advertising & Branding Industry 71) Introduction to the Advertising and Branding Industry 72) Media Consolidation and Globalization 123) Online Advertising Becomes Targeted, Nears 20% of Total Advertising Market 124) Groupon and Other Coupon Firms Compete Aggressively for Consumers' Attention 145) Targeted Online Advertising and Social Network Advertising Boost Revenues 156) Google Dominates Online Video Advertising 157) Global Broadband Market Nears 2 Billion Subscribers, Fixed and Wireless 168) Television Ads Evolve to Face New Challenges 179) DVR Market Evolves/Time-Shifting Hurts Advertisers 1910) TV Over IP-TV Networks, Cable Companies and Web Sites Converge 2011) Embedded Advertising/Product Placement/Branded Entertainment and Marketing Soar 2112) Consumer Research Evolves to Direct Contact with Individuals/Ads Become Consumer-Generated 2213) Newspapers and Magazines Face Difficult Times 2314) Billboards Go Digital 2515) GPS and Location-Based Services (LBS) Enhance Cellphone Subscriptions 2516) Location-Based Advertising and Mobile Advertising on Cellphones Grow Quickly 2717) Private Label Brands Grow in Share of Total Store Sales 2818) LOHAS- Socially Conscious Consumers Create Challenges and Opportunities forAdvertisers and Marketers 2919) Hispanic Market Attracts Growing Advertising and Marketing Focus 3020) Ad Market in China Booms 3021) Growth in Big Data Supported by Expansion of Cloud Computing 31Chapter 2: Advertising & Branding Industry Statistics 33Advertising & Branding Industry Overview 34Internet Publishing & Broadcasting, Internet Service Providers & Web Search Portals:Estimated Revenue & Expenses, U.S. 2007-2011 35Newspaper Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011 36Periodical Publishers: Estimated Sources of Revenue & Expenses, U.S.: 2007-2011 37Radio Networks, Radio Stations, Television Broadcasting & Cable & Other Subscription Programming: Estimated Sources of Revenue, U.S.: 2007-2011 38Chapter 3: Important Advertising & Branding Industry Contacts 39(Addresses, Phone Numbers and Internet Sites)Chapter 4: THE ADVERTISING 400:Who They Are and How They Were Chosen 65Industry List, With Codes 66Index of Companies Within Industry Groups 67Alphabetical Index 76Index of Headquarters Location by U.S. State 79Index of Non-U.S. Headquarters Location by Country 83Index by Regions of the U.S. Where the Firms Have Locations 84Index of Firms with International Operations 94Individual Data Profiles on Each of THE ADVERTISING 400 97Additional IndexesIndex of Hot Spots for Advancement for Women/Minorities 484Index by Subsidiaries, Brand Names and Selected Affiliations 486

Companies Mentioned

24/7 Real Media IncA Partnership IncA&E Television NetworksAbbott Mead Vickers BBDO LtdABC IncAbelson-TaylorACCENT Marketing Services LLCACME Communications IncAcorn International IncAcosta IncActive Media Services IncAcxiom CorpAcxiom Digital IncAdchemy IncAdmerasia IncAdspace Networks IncAdStar IncAdvantex Marketing International IncAegis Group plcAKQA IncAlcone Marketing GroupAlliance Data Systems CorporationAlloy IncAMC Networks IncArbitron IncArnold Worldwide PartnersArvato AGAsahi Advertising IncAsatsu-DK IncAsk.comAspen Marketing Services IncAudienceScienceBartle Bogle Hegarty LimitedBBDO WorldwideBBN The Business Branding NetworkBeasley Broadcast Group IncBelo CorpBerry Network IncBertelsmann AGBlue Dingo DigitalBlueKaiBravo Group IncBrierley+PartnersBritish Broadcasting Corporation (BBC)British Sky Broadcasting Group plc (BSkyB)Brodeur PartnersBromleyBronto Software IncBurrell Communications GroupBurson MarstellerCable News Network LP LLLP (Cnn)Cablevision Systems CorpCampbell MithunCampbell-EwaldCarat GroupCarlson Marketing GroupCarol H Williams AdvertisingCatalina Marketing CorporationCBS CorpCBS RadioCenveo IncCequel Communications Holdings I LLCCharm Communications IncCharter Communications IncCheil Worldwide IncChime Communications plcChina Mass Media CorpChoiceStream IncClear Channel Communications IncClear Channel Outdoor Holdings IncClemenger Group LtdCobalt Group (The)Cohn & WolfeColangelo Synergy MarketingComcast CorpCommunisis plcCommunity Newspaper Holdings IncConde Nast Publications IncConsolidated Graphics IncConstant Contact IncConvergys CorporationCorey McPherson NashCorus Entertainment IncCossette Communication Group IncCoupons IncCox Communications IncCox Enterprises IncCox Radio IncCrain Communications IncCramer KrasseltCrispin Porter & BoguskyCritical Mass IncCrown Media Holdings IncCumulus Media IncCW Network (The)Cyber Communications IncDai Nippon Printing Co LtdDaiko Advertising IncDaily Journal CorpDaktronics IncDDB Worldwide Communications Group IncDelphys IncDeNa Co LtdDennis Publishing LtdDentsu IncDeutsch IncDieste IncDigital Generation IncDigitas IncDIRECTVDiscovery Communications IncDisplay Technologies IncDL Ryan Companies LtdDow Jones & Co IncDraftFCBE W Scripps CoEchoStar CorpEdelman Public Relations WorldwideE-machitown Co LtdEmap LtdEmmis Communications CorpEntercom Communications CorpEntravision Communications CorporationEnvoy Capital Group IncEpsilon Data Management LLCESPN IncEuro RSCG Worldwide IncExactTarget IncFacebook IncFahlgren MortineFallon Worldwide LLCFisher Communications IncFlair Communications Agency IncFleishman Hillard IncForbes MediaFord Models IncFoursquareFox Broadcasting CompanyFox Entertainment Group IncFox SportsFreedom Communications IncFry IncGA Communication GroupGage Marketing GroupGannett Co IncGateHouse Media IncGenexGeorge P Johnson CoGerbig Snell WeisheimerGolin Harris InternationalGoodby Silverstein & PartnersGoogle IncGranite Broadcasting CorpGray Television IncGrey Global Group IncGroupon IncGrupo Radio Centro SAB de CVGrupo Televisa SAHakuhodo DY Holdings IncHakuhodo IncHALO/Lee Wayne CorporationHarris Interactive IncHarte-Hanks IncHavasHawkeye FFWDHealth Advances LLCHealthSTAR Communications IncHearst Corporation (The)Hearst Television IncHill & Knowlton IncHill Holliday Connors Cosmopulos IncHorizon Media IncIAC/InterActiveCorpI-Cable CommunicationsICM PartnersICOMiContact CorpImages USAimc2IMG Worldwide IncInfoGROUP IncInitiativeInsight Communications Company IncInsignia Systems IncInternational Data Group IncInterpublic Group of Companies IncinVentiv Health IncION Media NetworksIpsos SAITV plcIW Group IncJCDecaux SAJive SoftwareJive SoftwareJohnson Publishing Company IncJournal Communications IncJournal Register CoJumptapJWTKane & Finkel Healthcare CommunicationsKang & Lee AdvertisingKaplan Thaler Group Ltd (The)Ketchum IncLa Agencia de Orci & AsociadosLagardere Active MediaLamar Advertising CoLBi International NVLee Enterprises IncLeo Burnett Worldwide IncLexicon Branding IncLiberty Global IncLiberty Interactive CorpLin TV CorpLinkShare CorporationLippincottLivingSocial IncLowe & Partners WorldwideLyris IncM&C Saatchi plcMacquarium Intelligent CommunicationsMagnets.comMARC USAMarchex IncMarden Kane IncMarketing Store Worldwide (The)Marketo IncMartha Stewart Living Omnimedia IncMartin Agency Inc (The)McCann WorldgroupMcClatchy Company (The)McGraw Hill Cos IncMDC Partners IncMDI Entertainment LLCMECMedia ConsultaMedia General IncMedia Planning GroupMediacom Communications CorpMediaMind Technologies IncMediaNews Group IncMehigan Bellone & AssociatesMeredith CorpMerkle IncMetro International SAMillenial MediaMindshare WorldwideMixi IncMktg IncModern Times Group MTG ABMonster Worldwide IncMoreVisibility.com IncMorris Communications Company LLCMosaic Sales Solutions Holding CompanyMove IncMSLGROUPMSQ Partners LtdMTV NetworksMWW GroupNaspers LimitedNational CineMedia IncNatrel Communications IncNBC Universal LLCNew York Times Co (The)News CorpNexstar Broadcasting Group IncNielsen Company NV (The)NSA MediaOgilvy & Mather WorldwideOMD WorldwideOmnicom Group IncOnstream Media CorporationPacific Communications IncPenton Media IncPerformics IncPeterson Milla HooksPitney Bowes Software IncPlayboy Enterprises IncPMP LimitedPorter NovelliPrimaCom AGPrimedia IncProfusionProtocol Marketing GroupPublicis Groupe SAPublicis USAPubliGroupe LtdQ Interactive IncQuantcast IncQuebecor IncR R Donnelley & Sons CoRadio One IncRainey Kelly Campbell Roalfe Y&RRainmaker Systems IncRaycom Media IncReader's Digest Association IncResponsys IncReturn Path IncRichards Group IncRockYou IncRodale IncRogers Communications IncRoska Healthcare AdvertisingRTL Group SARubin Postaer and AssociatesRuder Finn GroupSaatchi & SaatchiSaga Communications IncSalem Communications CorpSapient CorporationSchawk IncSchawk Retail MarketingSchwartz Communications IncScripps Networks InteractiveSempris LLCShanghai Media Group (SMG)Shaw Communications IncSIGMA Marketing GroupSinclair Broadcast Group IncSKY Network Television LimitedSM&ASource Interlink Companies IncSourceLinkSpanish Broadcasting System IncSPAR Group IncSt Ives plcStaples Promotional ProductsStarcom MediaVest GroupSTW Group LimitedSymphonyIRI GroupTargetComTBA Global Events LLCTBWA Worldwide IncTeleTech Holdings IncTeracentText 100 Public RelationsTime IncTime Warner Cable IncTime Warner IncTMP Worldwide Advertising & CommunicationsTNS UK LtdTocquignyTokyu AgencyTOMS Shoes IncTopin & Associates IncToppan Printing Co LtdTownsquare Media LLCTranscontinental IncTrans-Lux CorporationTribune CoTurner Broadcasting SystemTV Azteca SA de CVUBM plcUnivision Communications IncUniworld Group IncUNO LimitedUS News and World Report LPValassis Communications IncValueClick IncVerticalResponse IncVertis IncVertrue IncViacom IncVibrant Media IncVirgin Media Business LtdVistaPrint NVVivendi SAVox MedicaWaggener Edstrom IncWalt Disney Company (The)Washington Post CoWB Doner & CoWeber Shandwick WorldwideWebloyalty.com IncWenner Media LLCWieden+KennedyWilliam Morris Endeavor Entertainment LLCWolff OlinsWPP plcWyndeham Press Group plcYahoo! IncYelp IncYesMail.com IncYoung & Rubicam BrandsYoung Broadcasting LLCZenithOptimedia GroupZiff Davis Media IncZS Associates

To order this report:: Plunkett's Advertising & Branding Industry Almanac 2012: Advertising & Branding Industry Market Research, Statistics, Trends & Leading Companies

Contact Clare: [email protected]

US:(339) 368 6001

Intl:+1 339 368 6001

SOURCE Reportlinker

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
CenturyLink has announced that application server solutions from GENBAND are now available as part of CenturyLink’s Networx contracts. The General Services Administration (GSA)’s Networx program includes the largest telecommunications contract vehicles ever awarded by the federal government. CenturyLink recently secured an extension through spring 2020 of its offerings available to federal government agencies via GSA’s Networx Universal and Enterprise contracts. GENBAND’s EXPERiUS™ Application...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
In today's uber-connected, consumer-centric, cloud-enabled, insights-driven, multi-device, global world, the focus of solutions has shifted from the product that is sold to the person who is buying the product or service. Enterprises have rebranded their business around the consumers of their products. The buyer is the person and the focus is not on the offering. The person is connected through multiple devices, wearables, at home, on the road, and in multiple locations, sometimes simultaneously...
“delaPlex Software provides software outsourcing services. We have a hybrid model where we have onshore developers and project managers that we can place anywhere in the U.S. or in Europe,” explained Manish Sachdeva, CEO at delaPlex Software, in this SYS-CON.tv interview at @ThingsExpo, held June 7-9, 2016, at the Javits Center in New York City, NY.
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
"We've discovered that after shows 80% if leads that people get, 80% of the conversations end up on the show floor, meaning people forget about it, people forget who they talk to, people forget that there are actual business opportunities to be had here so we try to help out and keep the conversations going," explained Jeff Mesnik, Founder and President of ContentMX, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...
With 15% of enterprises adopting a hybrid IT strategy, you need to set a plan to integrate hybrid cloud throughout your infrastructure. In his session at 18th Cloud Expo, Steven Dreher, Director of Solutions Architecture at Green House Data, discussed how to plan for shifting resource requirements, overcome challenges, and implement hybrid IT alongside your existing data center assets. Highlights included anticipating workload, cost and resource calculations, integrating services on both sides...
Big Data engines are powering a lot of service businesses right now. Data is collected from users from wearable technologies, web behaviors, purchase behavior as well as several arbitrary data points we’d never think of. The demand for faster and bigger engines to crunch and serve up the data to services is growing exponentially. You see a LOT of correlation between “Cloud” and “Big Data” but on Big Data and “Hybrid,” where hybrid hosting is the sanest approach to the Big Data Infrastructure pro...
"We are a well-established player in the application life cycle management market and we also have a very strong version control product," stated Flint Brenton, CEO of CollabNet,, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
We all know the latest numbers: Gartner, Inc. forecasts that 6.4 billion connected things will be in use worldwide in 2016, up 30 percent from last year, and will reach 20.8 billion by 2020. We're rapidly approaching a data production of 40 zettabytes a day – more than we can every physically store, and exabytes and yottabytes are just around the corner. For many that’s a good sign, as data has been proven to equal money – IF it’s ingested, integrated, and analyzed fast enough. Without real-ti...
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
A critical component of any IoT project is what to do with all the data being generated. This data needs to be captured, processed, structured, and stored in a way to facilitate different kinds of queries. Traditional data warehouse and analytical systems are mature technologies that can be used to handle certain kinds of queries, but they are not always well suited to many problems, particularly when there is a need for real-time insights.
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
You think you know what’s in your data. But do you? Most organizations are now aware of the business intelligence represented by their data. Data science stands to take this to a level you never thought of – literally. The techniques of data science, when used with the capabilities of Big Data technologies, can make connections you had not yet imagined, helping you discover new insights and ask new questions of your data. In his session at @ThingsExpo, Sarbjit Sarkaria, data science team lead ...