API Journal Authors: Elizabeth White, Liz McMillan, Rich DeFabritus, Yeshim Deniz, William Schmarzo

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Parents Blow up to £150 a Year Replacing Lost School Uniform, Says New Research

LONDON, February 11, 2013 /PRNewswire/ --

With the current school year midpoint about to be reached this week, new research from label specialists My Nametags  shows that the average family could spent up to £150 this school year replacing lost school uniform… yet 64% of parents don't bother to use name tags to prevent this.

     (Logo: http://photos.prnewswire.com/prnh/20130211/594431 )

My Nametags' research (based on over 980 interviews undertaken by Google Consumer Surveys) reveals that nearly half surveyed estimate that parents spend over £100 on lost school uniform each year (including  30% who expect to spend over £150): this is equivalent the cost of the average family's food shopping for two weeks {recent research published in the Daily Mail says a weekly shop is about £77}.

Given the cost of uniforms, failing to label clothes will ultimately cost a two-child family over £1,000 in replacement clothing as their children pass through primary and secondary schools.

Lars Andersen, Managing Director of My Nametags says "Unlabelled uniform may languish in the school's lost property box, but they often don't even end up there.  Much uniform disappears when it is inadvertently taken home by other children.  Labels cost the same as a couple of pairs of socks, yet through the small effort of using name tags in children's  clothing, parents will feel the financial benefits throughout the year."

The survey shows that around 64% of families don't use name tags for their children's school uniform. With nametags costing around £11, this can lead to a significant saving on replacing school uniform.  

Around 20% of those questioned with children said they regularly lose items of school clothing, highlighting this problem.

Full details of the research by My Nametags can be viewed online by clicking here.

My Nametags' findings reinforce similar research conducted by supermarket giant Sainsbury's.  It found that British primary school children lose £187m worth of school uniform each year. The Sainsbury's research discovered that 71% of school children had lost a school jumper and 47% had missing PE Kit items. This amounts to an average of seven items per family lost every year.  

My Nametags has recently launched their My Nametags Colour Stickers. These name labels provide personalised full colour stickers to label almost everything, from clothes to toys and equipment. These name tags can suit all types of school uniform items and are in full colour, providing a cheap way to reduce the cost of replacing school uniform. To order visit: http://www.mynametags.com

A set of 56 Personalised Full Colour Sticker Nametags cost £9.95 plus £1 postage and packaging

To order visit: http://www.mynametags.com

Downloadable web & print images are available from our Press web page: http://www.mynametags.com/press.html

Social Medias:

Facebook: http://www.facebook.com/MyNametags    Twitter: http://www.twitter.com/MyNametags

Google+: Google+ My Nametags    Pinterest: pinterest.com/mynametags/

Notes to Editors:

General enquiries and sales:

E-mail: [email protected]

Tel: 0800 3213203

About My Nametags

Since 2004 London based My Nametags has been making beautiful, quality name tags for clothing, toys and equipment. The new "My Nametags Colour Sticker" name labels love washing machines, tumble dryers, dishwashers and sterilisers. The 'no need to iron' name tag is perfect for sticking onto clothing care labels, toys, equipment and baby bottles too.

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