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API Journal Authors: Pat Romanski, John Wetherill, Hovhannes Avoyan, Carmen Gonzalez, Liz McMillan

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El Grupo BMW inicia el año con ventas récord

MUNICH, February 11, 2013 /PRNewswire/ --

Un total de 123.276 automóviles vendidos durante el primer mes, un aumento del 9,9%

Robertson: Se espera un mayor crecimiento en ventas a nivel mundial en 2013

El Grupo BMW continúa con su trayectoria positiva en el nuevo año con un aumento del 9,9% en las ventas en enero. Un total de 123.276 automóviles de las marcas BMW, MINI y Rolls-Royce fueron entregados a clientes (112.164 el año anterior).

     (Photo: http://photos.prnewswire.com/prnh/20130208/594280 )

"Hemos tenido un comienzo exitoso este nuevo año, vendiendo más vehículos del Grupo BMW que nunca antes en el mes de enero. Seguimos siendo fieles a nuestra estrategia de ventas equilibradas a nivel global al lograr un crecimiento en todos los continentes el mes pasado", dijo Ian Robertson, miembro del consejo de administración, responsable de ventas y marketing de BMW. "De cara al futuro, esperamos que en Europa continúe el viento en contra. Sin embargo, estamos seguros de obtener un gran crecimiento en las ventas en otras regiones, especialmente en Asia y América. Con la llegada este año de nuevos modelos que mejorarán nuestra ya exitosa cartera, aspiramos a un crecimiento mayor en las ventas mundiales del Grupo BMW en 2013  y nuestro objetivo es un nuevo máximo histórico por tercer año consecutivo", añadió Robertson.

BMW registró el enero más fuerte de su historia. Las ventas aumentaron un 11,5% hasta 107.276 unidades (96.184 el año anterior), la primera vez que se entregaron más de 100.000 vehículos BMW a clientes en todo el mundo en ese mes. Los motores del crecimiento fueron el BMW Serie 3 con 29.053 vehículos vendidos (+27,9% / 22.708) y el BMW X1, con volúmenes que crecieron un 57,8% para llegar a 11.753 unidades entregadas (7.446 el año anterior). También continuó la gran demanda del BMW X3 con 10.230 vehículos entregados a clientes (+9,4% / 9.348). Se lograron sólidas ganancias con el BMW Serie 1, cuyas ventas alcanzaron las 14.222 unidades vendidas (+8,8% / 13.073) y el BMW Serie 5 continúa con una buena actuación, con ventas que subieron un 6,4% y alcanzaron los 23.049 vehículos (21.665 el año anterior). Las ventas del BMW Serie 6 aumentaron un 22,4%, hasta 1.354 unidades (1.106 el año anterior).

En enero, las ventas de MINI a nivel global alcanzaron los 15.864 vehículos (+0,6% / 15.768), un nuevo máximo histórico para ese mes. El MINI Countryman registró un crecimiento del 11,3%, con un total de 6.261 entregas (5.625 el año anterior). En China, su cuarto mercado más grande, las ventas de MINI subieron un 20,3%, llegando a 1.800 vehículos (1.496 el año anterior). Se espera que la introducción del MINI Paceman proporcione un nuevo impulso a las ventas globales a partir de la próxima primavera.

El Grupo BMW ha logrado ganancias en volumen en todos los continentes en enero. En Asia, las entregas subieron un 18,4%, llegando a 43.114 vehículos (36.422 el año anterior). El crecimiento de dos dígitos continuó en China continental, con un total de 30.397 vehículos entregados el mes pasado (26.505 el año anterior), un aumento del 14,7%. Otros mercados asiáticos, como Japón (3.250 / +19,0%) y Corea del Sur (2.790 / +32,9%), también registraron importantes tasas de crecimiento.

En América, se entregó a los clientes un total de 25.021 vehículos durante el mes de enero, lo que representa un incremento del 2,5% (24.419 el año anterior). En Estados Unidos, las ventas de la compañía aumentaron un 2,3%, llegando hasta 20.195 unidades en el mes en cuestión (19.739 el año anterior).

El Grupo BMW también experimentó un crecimiento en Europa el mes pasado, donde se registró un total de 50.594 entregas, con un incremento del 8,0% respecto al año anterior (46.831). En Alemania, la compañía registró un incremento del 9,9% con un total de 18.709 matriculaciones de vehículos del Grupo BMW (17.028 el año anterior). Las ventas del Grupo BMW en Rusia subieron un 39,8% en el mes en cuestión, llegando a 2.311 vehículos (1.653 el año anterior).

Las entregas de BMW Motorrad alcanzaron un total de 4.818 vehículos (-8,0% / 5.237). Husqvarna Motorcycles suministró un total de 587 vehículos  para la red de concesionarios Husqvarna en enero (544 unidades / -7,9% el año anterior).

Resumen de ventas del Grupo BMW en enero de 2013


                             Enero de 2013  Enero de 2012  Comp. con año ant.

    BMW Group Automóviles         123.276       112.164                +9,9%
    BMW                           107.276        96.184               +11,5%
    MINI                           15.864        15.768                +0,6%
    BMW Motorrad                    4.818         5.237                -8,0%
    Husqvarna Motorcycles             587           544                +7,9%


Grupo BMW

El Grupo BMW es uno de los fabricantes de coches y motocicletas con más éxito en el mundo gracias a sus marcas BMW, MINI, Husqvarna Motorcycles y Rolls-Royce. Como compañía global, BMW Group opera en 29 plantas de producción y ensamblajes en 14 países y cuenta con una red global de ventas en más de 140 países.

En 2012, el Grupo BMW vendió aproximadamente 1,85 millones de coches y más de 117.000 motocicletas en todo el mundo. Los beneficios brutos para el año 2011 fueron de 7.380 millones de euros en ingresos, lo que equivale a ganancias de 68.820 millones de euros. El 31 de diciembre de 2012, el Grupo BMW tenía una plantilla de aproximadamente 105.000 empleados.

El éxito del Grupo BMW siempre se ha basado en un planteamiento a largo plazo y acciones responsables. La compañía ha establecido por lo tanto la sostenibilidad ecológica y social en toda la cadena de valor, la responsabilidad de los productos y un claro compromiso con la conservación de los recursos como parte integral de su estrategia. Como resultado de sus esfuerzos, el Grupo BMW Group ha sido clasificado como líder del sector en los Índices de Sostenibilidad Dow Jones durante los últimos ocho años.

http://www.bmwgroup.com
Facebook: http://www.facebook.com/BMWGroup
Twitter: http://twitter.com/BMWGroup
YouTube: http://www.youtube.com/BMWGroupview
Google+: http://googleplus.bmwgroup.com


Si tiene alguna pregunta, póngase en contacto con:
Comunicación Corporativa

[email protected], Comunicaciones empresariales
Teléfono: +49-89-382-35617, Fax: +49-89-382-35617

[email protected], Comunicaciones empresariales
Teléfono: +49-89-382-24118, Fax: +49-89-382-24418

Portal de noticias: http://www.press.bmwgroup.com
Correo electrónico: [email protected]

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