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API Journal Authors: Liz McMillan, Rishi Bhargava, Pat Romanski, Elizabeth White, Kevin Benedict

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Dominion Dealer Solutions Wins DrivingSales’ Highest-Rated CRM Award and Announces Phased Roll-out of New Product

Dominion Dealer Solutions, the nation’s largest provider of comprehensive inventory management solutions, customer marketing, data services, merchandising tools, and automotive data, announced today the launch of a web-based CRM platform. Dominion CRM will replace two Dominion Dealer Solutions’ legacy products: a server-based CRM and hosted ILM tool.

The Dominion CRM offers internet lead management and comprehensive showroom management, and customers will be able to choose the appropriate product to fit their needs. The new application’s web-hosted design supports both single rooftop dealerships and dealer groups. Our unique, customizable “Road to the Sale” provides a simplified, immediate approach for sales teams to view where customers are in the sales process without reviewing the entire deal history. In addition, Dominion CRM expands the “Save a Deal” process to provide greater sales team accountability and increase the number of saved deals.

The Dominion CRM release will be phased and measured. Bryan Anderson, product general manager for Dominion Dealer Solutions’ CRM solutions, noted, “Producing quality products that meet customers’ needs is the number one goal for Dominion Dealer Solutions. This initial CRM release is a solid foundation for future product roll-outs. Thousands of man hours have been invested to deliver a tremendous platform that accommodates all of Dominion’s products. As Dominion CRM is merged into this, the CRM teams will be dedicated to educating current Autobase and AVV Web Control users about the new platform.”

With marketing solutions, inventory tools, and DominionDMX, the future is remarkably bright for Dominion Dealer Solutions’ customers. “This is only the beginning,” said Rich Crawford, vice president of product management for Dominion Dealer Solutions. “Decades of experience, service and support expertise all set the pace for results-driven dealer innovation.”

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: web-based customer relationship and lead management tools, inventory management analytics, reputation management solutions and both hosted and web-based dealer management systems (DMS). Additionally Dominion provides custom lead generation and digital marketing tools including: websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize the Dominion Dealer Solutions' technologies to solve their marketing challenges. With Dominion Dealer Solutions, automotive dealerships truly can Have It All. For more information, visit our website, like us on FacebookPinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 20 million unique visitors monthly. More than 77 million For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed nationwide each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England, Sweden and Italy. For more information, visit DominionEnterprises.com.

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