Welcome!

API Journal Authors: Liz McMillan, Pat Romanski, Elizabeth White, Kevin Benedict, Anders Wallgren

News Feed Item

Research and Markets: Smartphone Markets: Worldwide Trends, Forecasts and Strategies 2012-2017

Research and Markets (http://www.researchandmarkets.com/research/45cl3d/smartphone) has announced the addition of the "Smartphone Markets: Worldwide Trends, Forecasts and Strategies 2012-2017" report to their offering.

Affordability is vital in the effort to encourage non-smartphone owners to adopt smartphones.

The smartphone industry is set to change in 2013. Emerging Asia-Pacific will receive more smartphone shipments than Europe and North America combined in 2012. The smartphone market is changing from an elitist high-end device pool to a segmented mass-market ocean of handsets.

This report provides:

- The following forecasts for smartphones:

- Profiles of the regional smartphone markets

- Detailed analyst views on Android, iOS, Windows Phone and other OSs

- Analysis of the average selling price of smartphones, and ARPU

- Details of the cost of owning an iPhone 5 by operator

- Smartphone retailing and pricing recommendations for operators

- An impact assessment of smartphone app usage on operators and device vendors.

Data coverage

- Total handsets

- Smartphones

- Handset connections by technology

- Shipments by operating system

Key Highlights:

  • Worldwide smartphone forecasts and OS shares: Demand-based shipment and active devices forecasts
  • The smartphone share of active handset SIMs will grow to just under 50% by 2017 - 1.4 billion new smartphones will enter the market in that year
  • Active smartphone SIMs are a better indication of the addressable smartphone user base for service providers than shipments
  • 75% of smartphone shipments will be upgrades in 2017
  • 62% of smartphones will use 4G networks in developed markets by the end of 2017
  • Emerging Asia-Pacific will drive more than a third of smartphone demand by 2017
  • Central and Eastern Europe will catch up with Western Europe in terms of penetration rates, during the forecast period
  • Smartphone adoption will plateau in North America from 2017 onwards, with penetration flattening out at around 85%
  • China will have over 200 million active smartphones by the end of 2012, despite low disposable income, no subsidies and limited 3G coverage
  • Microsoft will ship almost as many Windows Phone units in 2017 as Apple will ship iPhones in 2012
  • Chinese manufacturers will capture most of the growth from lower-end customers during 2012-2017, taking market share from other players
  • Samsung will be the leading Android smartphone vendor throughout the forecast period, but only by a small margin
  • Despite significant success, Android brings a level of fragmentation to the market, adding complexity to app development
  • Windows Phone will be the fastest-growing OS in terms of shipments in the next 5 years
  • Microsoft's Surface device range threatens Windows Phone partnerships
  • Worldwide smartphone forecasts and OS shares: Smartphone commoditisation
  • The average selling price of a smartphone declined by EUR300 from 2007 to 2011, which is threatening device profitability
  • Android is the primary driver of smartphone commoditisation, as a growing number of vendors adopt the OS
  • The response from competing OSs has been weak: Nokia's strategy is to push Symbian via low-end devices with content bundles
  • Operator opportunities and challenges in the smartphone market: Lowering smartphone ownership costs: handset subsidies and financing plans
  • Subsidies and creative tariff strategies are essential for driving high-end smartphone adoption and mobile data usage
  • Variations in subsidies and packages mean the minimum cost of an iPhone 5 16GB varies between EUR700 (3HK) and EUR1840 (T-Mobile USA)
  • Operator opportunities and challenges in the smartphone market: Monetising smartphone users: mobile data pricing and 4G
  • The greatest monetisation potential for operators in their smartphone user base is mobile data access
  • Smartphones are great drivers of data consumption but the price per gigabyte is set to decrease threatening smartphone user monetisation
  • If operators are to maximise smartphone monetisation, 4G adoption is paramount, but the value proposition is not always clear to consumers
  • Operator opportunities and challenges in the smartphone market: Managing device and OS ecosystems
  • Unlike other handsets, vendors and operators must provide smartphones with OS upgrades, which may have significant cost implications
  • If a third OS gains enough traction to compete with Android and iOS, it can create opportunities for operators to support transitioning subscribers
  • However, multi-device ecosystems will limit the number of transitions from one OS to another in the high-end customer segment

Companies Mentioned

- Acer

- Alcatel Mobile Phones

- AT&T

- Apple

- Fujitsu

- Google

- HTC

- Huawei

- Hutchison

- Lenovo

- LG

- M1

- Micromax

- Microsoft

- Netflix

- Nokia

- Panasonic

- Pantech

- Research In Motion (RIM)

- Samsung

- Skype

- Sony

- Sony Mobile Communications

- Spotify

- Sprint

- Telefónica

- Telstra

- Verizon Wireless

- Vodafone

- ZTE

For more information visit http://www.researchandmarkets.com/research/45cl3d/smartphone

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
When people aren’t talking about VMs and containers, they’re talking about serverless architecture. Serverless is about no maintenance. It means you are not worried about low-level infrastructural and operational details. An event-driven serverless platform is a great use case for IoT. In his session at @ThingsExpo, Animesh Singh, an STSM and Lead for IBM Cloud Platform and Infrastructure, will detail how to build a distributed serverless, polyglot, microservices framework using open source tec...
IoT offers a value of almost $4 trillion to the manufacturing industry through platforms that can improve margins, optimize operations & drive high performance work teams. By using IoT technologies as a foundation, manufacturing customers are integrating worker safety with manufacturing systems, driving deep collaboration and utilizing analytics to exponentially increased per-unit margins. However, as Benoit Lheureux, the VP for Research at Gartner points out, “IoT project implementers often ...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
In his general session at 18th Cloud Expo, Lee Atchison, Principal Cloud Architect and Advocate at New Relic, discussed cloud as a ‘better data center’ and how it adds new capacity (faster) and improves application availability (redundancy). The cloud is a ‘Dynamic Tool for Dynamic Apps’ and resource allocation is an integral part of your application architecture, so use only the resources you need and allocate /de-allocate resources on the fly.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
It is one thing to build single industrial IoT applications, but what will it take to build the Smart Cities and truly society changing applications of the future? The technology won’t be the problem, it will be the number of parties that need to work together and be aligned in their motivation to succeed. In his Day 2 Keynote at @ThingsExpo, Henrik Kenani Dahlgren, Portfolio Marketing Manager at Ericsson, discussed how to plan to cooperate, partner, and form lasting all-star teams to change t...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 19th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo Silicon Valley Call for Papers is now open.
There is little doubt that Big Data solutions will have an increasing role in the Enterprise IT mainstream over time. Big Data at Cloud Expo - to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA - has announced its Call for Papers is open. Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is...
Cognitive Computing is becoming the foundation for a new generation of solutions that have the potential to transform business. Unlike traditional approaches to building solutions, a cognitive computing approach allows the data to help determine the way applications are designed. This contrasts with conventional software development that begins with defining logic based on the current way a business operates. In her session at 18th Cloud Expo, Judith S. Hurwitz, President and CEO of Hurwitz & ...