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API Journal Authors: Pat Romanski, Liz McMillan, Elizabeth White, Carmen Gonzalez, AppDynamics Blog

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Wrapp and Jimmyjane Partner for Unforgettable Valentine’s Gifts

Users of the Wrapp social gifting app can celebrate Valentine’s Day this year with free digital gift cards for Jimmyjane, the design and innovation leader of the pleasure products market. Jimmyjane has just released its newest design, named HELLO TOUCH, that has quickly become a must-have for this year’s romantic holiday, according to GQ, Cosmopolitan, The New York Post and Gizmodo, to name just a few.

Wrapp is the fun and easy way to give, receive and redeem free and paid digital gift cards using mobile devices or the Web, and makes group gifting a snap. The new partnership between Wrapp and Jimmyjane is ideal for Valentine’s Day – sending a gift card for WWW.JIMMYJANE.COM is fun, flirtatious and can spark an entirely new conversation around how to spend the special day together.

“If the typical flowers or dinner out is your Valentine’s Day thing, Wrapp certainly has lots of free and paid gift cards available,” said Hjalmar Winbladh, CEO of Wrapp, which is now used by over 200 national and multi-national merchants and brands in eight countries. “But for something a bit more provocative and sexy, Jimmyjane offers beautiful design objects, perfect for gifting and which both partners can enjoy. Surprise your special someone with something totally unexpected this year.”

For cutting-edge brands like Jimmyjane, Wrapp is a discount-free, friend-to-friend marketing platform for conducting performance-based customer acquisition and retention campaigns. With Wrapp, brands can drive highly targeted sales, and receive real-time access to aggregated campaign and customer demographic data.

“Jimmyjane and Wrapp are here for everyone who wants to think outside the box of chocolates this Valentine’s Day – and beyond,” said Jimmyjane Founder and Chief Creative Officer, Ethan Imboden. “We’re kindred spirits, dedicated to leading through innovation to deliver a great experience to our customers. Jimmyjane.com has become a go-to resource for unforgettable gifts, and we’re very excited to introduce this playful and convenient way to give and receive products from our collection.”

Jimmyjane has reshaped public perception of the pleasure products category by creating award-winning designs that set a new standard for quality, materials, performance and aesthetics. Recent research published in the Journal of Sexual Medicine found that 53% of American women between 18 and 60 have used a vibrator – 78% of whom had done so with a partner. And as Bloomberg and Businessweek have reported, 50 Shades of Grey – on the New York Times’ Best Sellers list for the last 48 weeks – as well as other cultural factors have been driving increased interest in pleasure products in recent months.

Wrapp began service in Sweden in 2011 and now also operates in the U.S., U.K., Germany, Netherlands, Finland, Norway and Australia. During the last 15 months more than 1 million consumers have used Wrapp to give their friends and family over 8 million digital gift cards that are stored in the recipient’s phone so their always in their pocket when they want to buy something they really want.

During the 2012 holiday gift giving season Wrapp reached a high of 1 million gifts sent per week. Redemptions similarly climbed to 100,000 per week at the end of December making Wrapp one of the most used digital wallets in the world. Ninety percent of Wrapp usage is on smartphones.

To start sending sponsored and paid gift cards for a Darden restaurant to friends and family, download the Wrapp mobile app from Apple’s App Store or Google Play, or use Wrapp’s web app at www.wrapp.com.

About Jimmyjane

Jimmyjane designs products and experiences to provide pleasure, strengthen connection and create provocative possibility. The company – along with countless health professionals – recognizes that sexual wellbeing is an important part of an overall healthy lifestyle. Since launching in 2004, Jimmyjane has leveraged design, innovation and wit to introduce a new generation of vibrators and other pleasure products, elevating the category into the mainstream spotlight. Jimmyjane is the only brand of its kind to be honored with the world’s top design awards (IDEA Awards from Fast Company and BusinessWeek, GOOD Design Awards, AIGA Awards, Spark Awards) and to appear regularly in leading publications, including Vogue, Elle, Harper’s Bazaar, WWD, Esquire and GQ.

About Wrapp

Wrapp is a social gifting app that connects friends with retailers and brands they love. For consumers, Wrapp is the easiest way to give, receive and redeem free and paid gift cards using mobile devices or the Web, and makes group gifting a snap. For retailers and brands, Wrapp is a friend-to-friend marketing platform for targeted, performance-based customer acquisition and retention campaigns. Founded in 2011, Wrapp is based in San Francisco and Stockholm and San Francisco. Make gift giving a rewarding experience at www.wrapp.com.

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