Click here to close now.


API Journal Authors: Anders Wallgren, Pat Romanski, Carmen Gonzalez, Jason Bloomberg, Liz McMillan

News Feed Item

Wrapp and Jimmyjane Partner for Unforgettable Valentine’s Gifts

Users of the Wrapp social gifting app can celebrate Valentine’s Day this year with free digital gift cards for Jimmyjane, the design and innovation leader of the pleasure products market. Jimmyjane has just released its newest design, named HELLO TOUCH, that has quickly become a must-have for this year’s romantic holiday, according to GQ, Cosmopolitan, The New York Post and Gizmodo, to name just a few.

Wrapp is the fun and easy way to give, receive and redeem free and paid digital gift cards using mobile devices or the Web, and makes group gifting a snap. The new partnership between Wrapp and Jimmyjane is ideal for Valentine’s Day – sending a gift card for WWW.JIMMYJANE.COM is fun, flirtatious and can spark an entirely new conversation around how to spend the special day together.

“If the typical flowers or dinner out is your Valentine’s Day thing, Wrapp certainly has lots of free and paid gift cards available,” said Hjalmar Winbladh, CEO of Wrapp, which is now used by over 200 national and multi-national merchants and brands in eight countries. “But for something a bit more provocative and sexy, Jimmyjane offers beautiful design objects, perfect for gifting and which both partners can enjoy. Surprise your special someone with something totally unexpected this year.”

For cutting-edge brands like Jimmyjane, Wrapp is a discount-free, friend-to-friend marketing platform for conducting performance-based customer acquisition and retention campaigns. With Wrapp, brands can drive highly targeted sales, and receive real-time access to aggregated campaign and customer demographic data.

“Jimmyjane and Wrapp are here for everyone who wants to think outside the box of chocolates this Valentine’s Day – and beyond,” said Jimmyjane Founder and Chief Creative Officer, Ethan Imboden. “We’re kindred spirits, dedicated to leading through innovation to deliver a great experience to our customers. has become a go-to resource for unforgettable gifts, and we’re very excited to introduce this playful and convenient way to give and receive products from our collection.”

Jimmyjane has reshaped public perception of the pleasure products category by creating award-winning designs that set a new standard for quality, materials, performance and aesthetics. Recent research published in the Journal of Sexual Medicine found that 53% of American women between 18 and 60 have used a vibrator – 78% of whom had done so with a partner. And as Bloomberg and Businessweek have reported, 50 Shades of Grey – on the New York Times’ Best Sellers list for the last 48 weeks – as well as other cultural factors have been driving increased interest in pleasure products in recent months.

Wrapp began service in Sweden in 2011 and now also operates in the U.S., U.K., Germany, Netherlands, Finland, Norway and Australia. During the last 15 months more than 1 million consumers have used Wrapp to give their friends and family over 8 million digital gift cards that are stored in the recipient’s phone so their always in their pocket when they want to buy something they really want.

During the 2012 holiday gift giving season Wrapp reached a high of 1 million gifts sent per week. Redemptions similarly climbed to 100,000 per week at the end of December making Wrapp one of the most used digital wallets in the world. Ninety percent of Wrapp usage is on smartphones.

To start sending sponsored and paid gift cards for a Darden restaurant to friends and family, download the Wrapp mobile app from Apple’s App Store or Google Play, or use Wrapp’s web app at

About Jimmyjane

Jimmyjane designs products and experiences to provide pleasure, strengthen connection and create provocative possibility. The company – along with countless health professionals – recognizes that sexual wellbeing is an important part of an overall healthy lifestyle. Since launching in 2004, Jimmyjane has leveraged design, innovation and wit to introduce a new generation of vibrators and other pleasure products, elevating the category into the mainstream spotlight. Jimmyjane is the only brand of its kind to be honored with the world’s top design awards (IDEA Awards from Fast Company and BusinessWeek, GOOD Design Awards, AIGA Awards, Spark Awards) and to appear regularly in leading publications, including Vogue, Elle, Harper’s Bazaar, WWD, Esquire and GQ.

About Wrapp

Wrapp is a social gifting app that connects friends with retailers and brands they love. For consumers, Wrapp is the easiest way to give, receive and redeem free and paid gift cards using mobile devices or the Web, and makes group gifting a snap. For retailers and brands, Wrapp is a friend-to-friend marketing platform for targeted, performance-based customer acquisition and retention campaigns. Founded in 2011, Wrapp is based in San Francisco and Stockholm and San Francisco. Make gift giving a rewarding experience at

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo 2016 in New York and Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound cha...
Internet of @ThingsExpo, taking place June 7-9, 2016 at Javits Center, New York City and Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 18th International @CloudExpo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world and ThingsExpo New York Call for Papers is now open.
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
Cloud computing delivers on-demand resources that provide businesses with flexibility and cost-savings. The challenge in moving workloads to the cloud has been the cost and complexity of ensuring the initial and ongoing security and regulatory (PCI, HIPAA, FFIEC) compliance across private and public clouds. Manual security compliance is slow, prone to human error, and represents over 50% of the cost of managing cloud applications. Determining how to automate cloud security compliance is critical to maintaining positive ROI. Raxak Protect is an automated security compliance SaaS platform and ma...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
There are over 120 breakout sessions in all, with Keynotes, General Sessions, and Power Panels adding to three days of incredibly rich presentations and content. Join @ThingsExpo conference chair Roger Strukhoff (@IoT2040), June 7-9, 2016 in New York City, for three days of intense 'Internet of Things' discussion and focus, including Big Data's indespensable role in IoT, Smart Grids and Industrial Internet of Things, Wearables and Consumer IoT, as well as (new) IoT's use in Vertical Markets.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi’s VP Business Development and Engineering, explored the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context with p...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
Continuous processes around the development and deployment of applications are both impacted by -- and a benefit to -- the Internet of Things trend. To help better understand the relationship between DevOps and a plethora of new end-devices and data please welcome Gary Gruver, consultant, author and a former IT executive who has led many large-scale IT transformation projects, and John Jeremiah, Technology Evangelist at Hewlett Packard Enterprise (HPE), on Twitter at @j_jeremiah. The discussion is moderated by me, Dana Gardner, Principal Analyst at Interarbor Solutions.
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.