Welcome!

Cognitive Computing Authors: Elizabeth White, Liz McMillan, Pat Romanski, Jason Bloomberg, Yeshim Deniz

News Feed Item

Honda Teams With MediaBrix for a Breakthrough Mobile Social Gaming Advertising Campaign Introducing the 2013 Civic

Honda Is the First Automotive Brand to Launch an Immersive Advertising Integration Within SongPop, Facebook's Top Social Game of 2012*

NEW YORK, NY -- (Marketwire) -- 02/08/13 -- MediaBrix, the only end-to-end, in-game social and mobile advertising solution for Fortune 500 marketers, today announced that it is working with Honda to create an immersive mobile social gaming advertising campaign as a part of the 2013 Honda Civic launch. The campaign will harness the power of interactive social gaming advertising as a way to appeal to the Honda Civic target audience, reaching them on Facebook, mobile and tablet games. Additionally, the campaign program will begin this Sunday, Feb. 10 in order to drive awareness among social gamers who love music and trivia.

Honda is the first automotive company to work with MediaBrix and launch a fully integrated, immersive and interactive advertising experience within SongPop, a popular social and mobile game with over 60 million players developed by FreshPlanet. Honda is also the first automotive company to feature a branded playlist on SongPop, which includes music by the featured artist in the Civic commercials. Through the Music Awards Mix branded playlist, Honda will become an integral part of the gameplay, reaching the large, dedicated SongPop user base.

This breakthrough social gaming experience is part of an integrated advertising campaign supporting the 2013 Honda Civic and bringing attention to the spirit of Honda -- a passion for innovative thinking and continuous improvement. Three Civic models (Sedan, Si Coupe and Hybrid) will be featured in the social gaming video ads.

As part of the social gaming campaign, Honda playlists created on the mobile and tablet apps and the Facebook game will be shared on users Facebook Timeline, extending the reach of the campaign. Honda will drive users from the SongPop social gaming campaign to its official site to drive awareness to and educate users on the 2013 Civic models.

"Honda recognizes that rather than interrupting the user experience, they can reach consumers through social gaming advertising, which adds value, heightened levels of engagement and brings any event to life," says Todd Bowman, CRO, MediaBrix. "Today social mobile gaming has surpassed what television and other forms of digital advertising can offer. MediaBrix has seen campaigns that have outperformed automotive online normative averages by 9x. That's why launching this campaign on SongPop -- the top ranked game of 2012, is perfect."

The power behind this campaign is MediaBrix's SocialFusion and SocialFlex products. SocialFusion delivers a scalable, exclusive integration to Honda. MediaBrix's SocialFlex product offers Honda an immersive brand engagement unit that fits seamlessly into the user flow of SongPop.

About Honda:
Honda offers a complete lineup of cars and trucks through a network of more than 1,000 dealerships in the United States. In 2013, Honda marks 40 years of the Civic model, with more than 30 years of producing automobiles in the region, which began with the Accord in Marysville, Ohio in November 1982. Having produced more than 25 million vehicles in North America through 2012 using domestic and globally(1) sourced parts, Honda currently operates 14 major manufacturing facilities in North America, producing a wide range of Honda automobiles, all-terrain vehicles, power equipment products, engines and transmissions.

Connect with Honda:
Media Newsroom (for journalists): www.hondanews.com
Website: http://automobiles.honda.com
Facebook: http://www.facebook.com/Honda
YouTube: www.youtube.com/honda
Twitter: www.twitter.com/honda
Pinterest: http://pinterest.com/honda
Google+: https://plus.google.com/+honda
Instagram: http://instagram.com/honda

(1)Honda products are produced using domestic and globally sourced parts.

About MediaBrix:
MediaBrix (www.mediabrix.com) is the only end-to-end, in-game social and mobile advertising solution for Fortune 500 marketers with proprietary analytics measuring over 30 points of brand-focused metrics. The company offers marketers a suite of immersive, interactive advertising products, allowing them to reach a highly engaged audience where they are most receptive to a brand's message -- in social and mobile games. MediaBrix's advertising campaigns routinely see average video completion rates 84x the industry average, a 500% lift in brand awareness compared to online normative averages and engagement rates as much as 2000% higher than other forms of social advertising. Hundreds of top brands, including Coca-Cola, MTV and T-Mobile, and the world's largest app developers, such as King.com and Zynga, leverage the MediaBrix platform to provide user-friendly brand advertising experiences to more than 200 million people every month. MediaBrix is based in New York with offices in Los Angeles, San Francisco and Chicago.

About FreshPlanet:
FreshPlanet is a young online and mobile gaming start-up that builds social and mobile multi-platform games. The company is the creator of SongPop, the turn-by-turn, simulated real-time play game for music lovers that has built a global following since its launch in May 2012. SongPop is emblematic of FreshPlanet's gaming signature: fun, smart, easily-portable, casual games that engage players in affinity-based play. The New York-based company is venture-backed, and led by serial web entrepreneur and co-founder Mathieu Nouzareth. www.freshplanet.com

* eMarketer

Media Contacts:
For MediaBrix:
Melissa Sheridan
Point-Bl_ank Communications
Email Contact
Tel: 415-609-6875

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
Michael Maximilien, better known as max or Dr. Max, is a computer scientist with IBM. At IBM Research Triangle Park, he was a principal engineer for the worldwide industry point-of-sale standard: JavaPOS. At IBM Research, some highlights include pioneering research on semantic Web services, mashups, and cloud computing, and platform-as-a-service. He joined the IBM Cloud Labs in 2014 and works closely with Pivotal Inc., to help make the Cloud Found the best PaaS.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Cloud-enabled transformation has evolved from cost saving measure to business innovation strategy -- one that combines the cloud with cognitive capabilities to drive market disruption. Learn how you can achieve the insight and agility you need to gain a competitive advantage. Industry-acclaimed CTO and cloud expert, Shankar Kalyana presents. Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also receive...
"We view the cloud not as a specific technology but as a way of doing business and that way of doing business is transforming the way software, infrastructure and services are being delivered to business," explained Matthew Rosen, CEO and Director at Fusion, in this SYS-CON.tv interview at 18th Cloud Expo (http://www.CloudComputingExpo.com), held June 7-9 at the Javits Center in New York City, NY.
The Founder of NostaLab and a member of the Google Health Advisory Board, John is a unique combination of strategic thinker, marketer and entrepreneur. His career was built on the "science of advertising" combining strategy, creativity and marketing for industry-leading results. Combined with his ability to communicate complicated scientific concepts in a way that consumers and scientists alike can appreciate, John is a sought-after speaker for conferences on the forefront of healthcare science,...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
In his session at Cloud Expo, Alan Winters, U.S. Head of Business Development at MobiDev, presented a success story of an entrepreneur who has both suffered through and benefited from offshore development across multiple businesses: The smart choice, or how to select the right offshore development partner Warning signs, or how to minimize chances of making the wrong choice Collaboration, or how to establish the most effective work processes Budget control, or how to maximize project result...
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
IoT is rapidly becoming mainstream as more and more investments are made into the platforms and technology. As this movement continues to expand and gain momentum it creates a massive wall of noise that can be difficult to sift through. Unfortunately, this inevitably makes IoT less approachable for people to get started with and can hamper efforts to integrate this key technology into your own portfolio. There are so many connected products already in place today with many hundreds more on the h...
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
JETRO showcased Japan Digital Transformation Pavilion at SYS-CON's 21st International Cloud Expo® at the Santa Clara Convention Center in Santa Clara, CA. The Japan External Trade Organization (JETRO) is a non-profit organization that provides business support services to companies expanding to Japan. With the support of JETRO's dedicated staff, clients can incorporate their business; receive visa, immigration, and HR support; find dedicated office space; identify local government subsidies; get...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at @ThingsExpo, James Kirkland, Red Hat's Chief Archi...
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abilit...
Organizations planning enterprise data center consolidation and modernization projects are faced with a challenging, costly reality. Requirements to deploy modern, cloud-native applications simultaneously with traditional client/server applications are almost impossible to achieve with hardware-centric enterprise infrastructure. Compute and network infrastructure are fast moving down a software-defined path, but storage has been a laggard. Until now.
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...
The best way to leverage your CloudEXPO | DXWorldEXPO presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering CloudEXPO | DXWorldEXPO will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at CloudEXPO. Product announcements during our show provide your company with the most reach through our targeted audienc...
@DevOpsSummit at Cloud Expo, taking place November 12-13 in New York City, NY, is co-located with 22nd international CloudEXPO | first international DXWorldEXPO and will feature technical sessions from a rock star conference faculty and the leading industry players in the world.