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API Journal Authors: Pat Romanski, Flint Brenton, Liz McMillan, Stefano Stabellini, Kevin Jackson

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Dominion Dealer Solutions Launches Adaptive Automated Commenting Tool for Vehicle Inventory

Dominion Dealer Solutions, the nation’s largest provider of comprehensive inventory management solutions, data services and merchandising tools, as well as a leading provider of automotive data, announced today the addition of adaptive, automated comments to the Dominion Inventory suite. The Dominion StoryBuilder tool gives dealers a quick and efficient way to transform vehicle description data into real-time, engaging commentary for online car shoppers.

By leveraging the existing inventory platform, Dominion StoryBuilder automatically combines data analytics (such as dealer and vehicle information, third-party reviews, crash test results, certifications, warranty status, CarFax history, and fuel economy rankings) with artificial intelligence and consumer-tested narrative to yield the most relevant consumer-focused inventory content. Dominion StoryBuilder, with its ability to learn, provides dealers with an evolutionary process that optimizes and stays relevant for tomorrow’s online shopper. The entire process is automated, requiring zero input on behalf of the dealer.

“Based on the adaptive and intelligent strength of this system and Dominion’s ability to expand existing data resources, new content is continually added to this solution. Dominion StoryBuilder is constantly optimizing -- targeting new content needs based on feedback or opportunity and increasing narrative variability,” stated Jennifer Ryan, director of inventory solutions for Dominion Dealer Solutions.

The addition of Dominion StoryBuilder to the Dominion Inventory suite provides dealers with vehicle stories that deepen consumer engagement and drive more leads. This significant addition saves dealers time and money while concurrently optimizing online shopper interactions. The artificial intelligence of Dominion StoryBuilder is constantly learning and adapting to drive superior online results for both SRPs and VDPs.

Greg Polen, senior product manager for Dominion Inventory Solutions, added, “Dominion Dealer Solutions provides a seamless, automated and utilitarian approach to maintaining complete inventory control. From data collection, aggregation and syndication to market pricing, appraisal or stocking insights, Dominion Inventory is designed around dealership needs. It’s scalable to meet changing demands and provides user control from one point of contact. Dominion StoryBuilder is just one more way to provide a complete offering for dealers to control and promote their inventory.”

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: web-based customer relationship and lead management tools, inventory management analytics, reputation management solutions and both hosted and web-based dealer management systems (DMS). Additionally, Dominion provides custom lead generation and digital marketing tools including: websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize Dominion Dealer Solutions' technologies to solve their marketing challenges. With Dominion Dealer Solutions, automotive dealerships truly can Have It All. For more information, visit our website, like us on FacebookPinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 20 million unique visitors monthly. More than 77 million For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed nationwide each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England, Sweden and Italy. For more information, visit DominionEnterprises.com.

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