SES Conference & Expo series today announced that Mike Proulx, Senior VP and Director of Social Media at Hill Holiday and author of Social TV, will be the opening keynote speaker at SES New York 2013. The leading event for experienced marketing and advertising professionals will take place March 25-28, 2013, at the New York Marriott Marquis.

Mike Proulx, Senior VP and Director of Social Media at Hill Holiday and author of Social TV, will be the opening keynote speaker at SES New York 2013. (Photo: Business Wire)

“SES is produced and presented by a team dedicated to ensuring you get the best information, education, and value for money,” said Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series. “At SES New York, we’ve made some big changes to create a blockbuster agenda featuring Mike Proulx and other top industry experts.”

The opening keynote is entitled, “Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile.” Proulx will examine the changing television landscape and illustrate how brands must approach the medium once labeled “traditional” as new media.

According to Proulx, the convergence of television with the web, social media, and mobile has put our long-standing beliefs about TV at a crossroads with our modern behaviors around the medium. Social media has created a new and powerful “backchannel”, fueling the renaissance of live broadcasts. Mobile devices allow us to watch and interact with television whenever and wherever we want. And “connected TVs” blend web and television content into a unified big screen experience bringing us back into our living rooms.

Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media. He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. He has spoken at dozens of events and has been widely featured in the press including The New York Times, Fast Company, TV Guide, Forbes, BusinessWeek, Mashable, and NPR.

Proulx conceived, produced, directed, and co-host the TVnext summit, which took place in early 2011 and 2012. He is the co-author of Social TV, a best-selling book from Wiley publishing that launched in February of 2012. He is also the host of the social TV web series, The Pulse on Lost Remote. He holds a Master’s degree in Computer Information Systems from Bentley University and in 2012 was named the Ad Club’s Media All Star.

SES New York 2013 offers an Early Bird discount of up to $600 for those who register for a conference pass by Feb. 21, 2013. Group discounts for 4 or more pass holders from the same company are also available by contacting german.chavez@incisivemedia.com and are the best value for the lowest price possible.

About SES New York

The SES New York conference includes informative presentations and panels, intensive training workshops, and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry associates. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity.

SES New York stands out from other events because it carefully hand selects a committee of industry experts, who listen to what the attendees want to learn about. The result: customized and comprehensive content that you can’t get at any other conference. For more information, visit http://sesconference.com/newyork/.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global education conference and training series focused on the digital marketing industry. Other Incisive resources for interactive marketers include Click for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness. For more information, visit http://www.incisivemedia.com/.

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