Welcome!

API Journal Authors: William Schmarzo, Elizabeth White, Rishi Bhargava, Pat Romanski, Kevin Benedict

News Feed Item

Cambridge Satchel Company renforce la protection de sa marque

La Cambridge Satchel Company a retenu les services de MarkMonitor®, spécialiste de la protection de la marque en ligne, afin de minimiser les nombreux risques de contrefaçon, de violation du droit d'auteur et de cybersquattage auxquels la marque a été exposée depuis qu'elle obtient un grand succès à titre de phénomène mondial de la mode.

La Cambridge Satchel Company, créée à partir d’un investissement initial de 600 livres sterling en 2008, a atteint un chiffre d’affaires de plus de huit millions de livres sterling en 2012. L’entreprise a été fondée par Julie Deane, une Britannique mère de deux enfants, afin de se procurer les fonds qu’il fallait pour inscrire sa fille à une nouvelle école après que cette dernière ait été victime d’intimidation. La dernière série d’annonces de Google, « The Web is What You Make of It », raconte l’histoire de la croissance de son entreprise.

« La formidable portée et les économies d'échelle caractéristiques du Web ont révolutionné la manière dont les marques atteignent les clients et stimulent les activités des entreprises. Mais cela même qui fait que le Web stimule la croissance des activités d’une entreprise peut encourager les usurpateurs de la marque à pirater en ligne des marques de commerce fortes comme celle de la Cambridge Satchel Company, a déclaré Frederick Felman, chef de la commercialisation de MarkMonitor. Les entreprises qui présentent des marques avant-gardistes à forte expansion comme Cambridge Satchel savent qu'elles doivent accorder une attention toute spéciale à leur stratégie de protection de la marque afin de protéger leurs clients et leurs revenus. »

Julie Deane a cherché à renforcer sa marque afin de protéger le consommateur. « Il est proprement scandaleux que des sites contrefaits et frauduleux exploitent l’innocence des consommateurs. Nous avons reçu des lettres et des courriels de la part de clients qui souhaitaient retourner un sac de mauvaise qualité ou demander les motifs pour lesquels leurs commandes n’avaient pas été livrées. Après avoir vérifié les numéros de commande, nous nous sommes rendu compte que les commandes n'avaient pas été passées auprès de la Cambridge Satchel Company, mais auprès d’un site frauduleux. Nous avons entrepris des démarches juridiques pour faire fermer ces sites, mais ils renaissent sous un nouveau nom et adoptent une nouvelle approche, a affirmé Deane. Ces sites copient nos photographies et notre documentation protégées par le droit d’auteur et ils semblent offrir des marchandises authentiques. Nous avions besoin d'adopter une approche reflétant une profonde compréhension du Web et des canaux numériques, et c'est pourquoi nous avons demandé l'aide de MarkMonitor.

Ces sites utilisent notre nom et notre marque et bénéficient de nos activités promotionnelles. Ils ne nous font pas seulement perdre des ventes, mais ils nous obligent aussi à débourser des sommes supplémentaires pour créer des programmes de service à la clientèle et régler les factures de frais juridiques. Ces sites nuisent aux consommateurs et nous empêchent d’accorder toute notre attention aux programmes de marketing positifs à l’appui de notre clientèle. »

En quelques mois, depuis que MarkMonitor a commencé à travailler avec Cambridge Satchel, l’entreprise a décelé plus de 1 000 listes de produits contrefaits sur des sites d’échange, dont certaines annonçaient des milliers d’articles en stock. MarkMonitor a mené des activités d'application de la loi en conséquence. Le programme de protection de la marque a permis de trouver 29 sites de commerce électronique qui vendaient des produits contrefaits et 76 sites pris en flagrant délit de cybersquattage de la marque Cambridge Satchels qui utilisaient la marque dans leur nom de domaine.

La Cambridge Satchel Company s’emploie avec diligence à protéger ses actifs. Au cours de la dernière année, elle a obtenu un dédommagement au titre des atteintes à des droits de propriété intellectuelle de la part du fabricant anciennement appelé Leicester Remedials and Sewing (maintenant actif sous le nom de Zatchels). L’action en justice s’est conclue par un règlement obligeant notamment Zatchels à verser une certaine somme, qui n'a pas été divulguée, à la Cambridge Satchel Company.

« La meilleure protection de la marque, dit Julie Deane, est une marque forte et vigoureuse qui offre aux consommateurs d’excellents produits et une bonne expérience. Nos efforts sont continuellement axés sur l’innovation, l’offre de nouveaux styles et de nouveaux modèles de manière à ravir nos clients, et la collaboration avec des partenaires de classe mondiale. Cette année, nous avons créé de nouveaux modèles avec des collaborateurs de premier plan, notamment Comme des Garcons, Basso and Brooke, Christopher Shannon et Chris Benz, et mené des programmes avec Pantone, Disney et Google, et d'autres viendront. Nous sommes fiers de notre entreprise et continuerons d’investir pour améliorer et protéger la marque, les modèles et les marques de commerce de la Cambridge Satchel Company. »

À propos de Cambridge Satchel

La Cambridge Satchel Company, située tout près de Cambridge, a été fondée par Julie Deane et sa mère Freda Thomas sur un coin de table, dans la cuisine de Julie, en 2008. Créée à l'aide d’un investissement d’à peine 600 livres sterling, qui a servi à promouvoir le concept, l’entreprise est maintenant une pionnière dans son domaine qui compte plus de 50 employés et connaît une croissance rapide et phénoménale au plan mondial. Récemment, Google Chrome s’est inspirée de ses sacs colorés et de son historique pour mettre l’entreprise en vedette dans une annonce : www.youtube.com/watch?v=E0qDrRJT4zE&feature=youtu.be

L’entreprise s’est engagée à préserver le mode de fabrication britannique et est fière d'employer de nombreux artisans et artisanes du coin dans son atelier de Leicester et d'accorder son soutien aux artisans indépendants du Royaume-Uni.

Plusieurs prix témoignent de la réussite de la Cambridge Satchel Company, notamment :

  • Red Hot Women Awards : récipiendaire du Start-Up 2011 award
  • WGSN : Footwear & Accessories Design Team, équipe gagnante en 2012
  • Drapers : Fashion & Retail Personnel Smaller Retailer of the Year, entreprise gagnante en 2012
  • Natwest everywoman Woman Awards : le prix Athena pour les femmes de 36 ans propriétaires d’une entreprise, 2012
  • European Business Awards : récipiendaire du Ruban d’Honneur.

L’entreprise poursuit sa collaboration avec de prestigieux designers et détaillants, notamment Comme des Garcons et Christopher Shannon, et continue à s’affirmer comme LE fabricant du sac à la manière britannique au plan international.

On peut acheter les sacs en ligne sur le site www.cambridgesatchel.co.uk et au magasin de l’entreprise au 15 Shorts Gardens, Seven Dials, WC2H 9AT.

Le texte du communiqué issu d’une traduction ne doit d’aucune manière être considéré comme officiel. La seule version du communiqué qui fasse foi est celle du communiqué dans sa langue d’origine. La traduction devra toujours être confrontée au texte source, qui fera jurisprudence.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
DevOps at Cloud Expo, taking place Nov 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long dev...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
The 19th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportuni...
Smart Cities are here to stay, but for their promise to be delivered, the data they produce must not be put in new siloes. In his session at @ThingsExpo, Mathias Herberts, Co-founder and CTO of Cityzen Data, will deep dive into best practices that will ensure a successful smart city journey.
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
I wanted to gather all of my Internet of Things (IOT) blogs into a single blog (that I could later use with my University of San Francisco (USF) Big Data “MBA” course). However as I started to pull these blogs together, I realized that my IOT discussion lacked a vision; it lacked an end point towards which an organization could drive their IOT envisioning, proof of value, app dev, data engineering and data science efforts. And I think that the IOT end point is really quite simple…
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Is the ongoing quest for agility in the data center forcing you to evaluate how to be a part of infrastructure automation efforts? As organizations evolve toward bimodal IT operations, they are embracing new service delivery models and leveraging virtualization to increase infrastructure agility. Therefore, the network must evolve in parallel to become equally agile. Read this essential piece of Gartner research for recommendations on achieving greater agility.