|By Business Wire||
|February 7, 2013 04:00 AM EST||
The Cambridge Satchel Company engaged MarkMonitor®, the leader in online brand protection, to address the myriad risks of counterfeits, copyright infringement and cybersquatting that have plagued the brand since its rapid success as one of the latest global fashion obsessions.
The Cambridge Satchel Company has grown from an initial 600 pound investment in 2008 to over eight million in turnaround in 2012. The business was built by Julie Deane, a British mum of two, to earn school fees to send her daughter to a new school after having been bullied. The story of the brand’s growth is featured in the latest Google Chrome advertisement series “The Web is What You Make of It”.
“The web’s tremendous reach and economies of scale have revolutionised the way brands engage customers and drive their business. But the very qualities that make the web so attractive for business growth, can make it easy and lucrative for online brand abusers to hijack powerful brands like the Cambridge Satchel Company,” said Frederick Felman, chief marketing officer of MarkMonitor. “Fast-growing and forward-thinking brands like Cambridge Satchel understand that their brand protection strategy deserves the highest level of attention in order to protect their customers and their revenues.”
Julie Deane has put these additional brand protection efforts in place to protect the consumer. “It is a real shame that these counterfeits and fraudulent sites are preying on the innocent consumer. We have had letters and emails from customers, wanting to return a poor quality satchel, or to find out why their orders were not filled. When we check the order numbers, we find that they were not ordered from the official Cambridge Satchel Company, but from one of the fraudulent sites. We have worked with our lawyers to take these sites down, but they come back with new names and new approaches,” said Deane. “Using our photographs and copyrighted materials, the sites look like they are carrying the real thing. We needed a new approach that reflected a deep understanding of the web and digital channels and turned to MarkMonitor for help.
“These sites are trading on our name, our brand and our promotion and are not only taking sales away from us, but also forcing us to incur additional costs for increased customer service programmes and legal fees. These sites are hurting the consumer and diverting our attentions from positive marketing programmes to support our customers.”
Since MarkMonitor began working with Cambridge Satchel, in just a few months, the company has detected and carried out enforcement for over 1,000 counterfeit product listings on exchange sites, with some listings advertising the availability of thousands of units. The brand protection programme has detected 29 e-commerce sites selling counterfeits and 76 sites cybersquatting on the Cambridge Satchels brand by using the brand in the domain name.
Cambridge Satchel Company diligently works to protect its assets and this past year won a settlement for infringement of intellectual property rights against former manufacturer Leicester Remedials and Sewing (Now trading as Zatchels). The legal proceedings have been settled on terms that include Zatchels paying an undisclosed sum to the Cambridge Satchel Company.
“The best brand protection,” says Julie Deane, “is a strong and healthy brand that is delivering a great product and experience to the consumer. Our focus is to continually innovate with fresh styles and designs, delight our customers and work with top partners globally. This year we have had successful design collaborations with top names including Comme des Garcons, Basso and Brooke, Christopher Shannon and Chris Benz, as well as programmes with Pantone, Disney, Google and more to come. We are proud of what we have built and will continue to invest in building and protecting the Cambridge Satchel Company brand, designs and trademarks.”
Notes to Editors
About Cambridge Satchel
The Cambridge Satchel Company was founded in 2008 by Julie Deane and her mother Freda Thomas at Julie’s kitchen table just outside Cambridge. Having invested just £600 to get the idea off the ground, the company is now a pioneering enterprise employing more than 50 people and experiencing phenomenally fast growth around the world. Their colourful bags and inspiring business story recently resulted in them starring in an advert for Google Chrome: www.youtube.com/watch?v=E0qDrRJT4zE&feature=youtu.be
The company is committed to preserving British manufacturing and is proud to be employing many locally skilled craftsmen and women in her own Leicester based workshop whilst also supporting independent UK craftsmen.
The Cambridge Satchel Co’s success has been recognized through a number of awards including:
- Red Hot Women Awards: Start-Up 2011 award winner 2011
- WGSN: Footwear & Accessories Design Team, winner 2012
- Drapers: Fashion & Retail Personnel Smaller Etaielr of the Year, winner 2012
- Natwest everywoman Woman Awards: The Athena Award for female business owners aged 36, winner 2012
- European Business Awards: Ruban d’Honneur status, awaiting next step of the process.
The brand continues to collaborate with prestigious designers and retailers including Comme des Garcons and Christopher Shannon, further securing its role and international acclaim as the ‘Brit It Bag’.
The bags can be bought online at www.cambridgesatchel.co.uk and in the company’s store at 15 Shorts Gardens, Seven Dials, WC2H 9AT.
Internet-of-Things discussions can end up either going down the consumer gadget rabbit hole or focused on the sort of data logging that industrial manufacturers have been doing forever. However, in fact, companies today are already using IoT data both to optimize their operational technology and to improve the experience of customer interactions in novel ways. In his session at @ThingsExpo, Gordon Haff, Red Hat Technology Evangelist, will share examples from a wide range of industries – includin...
Dec. 5, 2016 04:15 AM EST Reads: 1,607
We're entering the post-smartphone era, where wearable gadgets from watches and fitness bands to glasses and health aids will power the next technological revolution. With mass adoption of wearable devices comes a new data ecosystem that must be protected. Wearables open new pathways that facilitate the tracking, sharing and storing of consumers’ personal health, location and daily activity data. Consumers have some idea of the data these devices capture, but most don’t realize how revealing and...
Dec. 5, 2016 04:00 AM EST Reads: 5,086
Unless your company can spend a lot of money on new technology, re-engineering your environment and hiring a comprehensive cybersecurity team, you will most likely move to the cloud or seek external service partnerships. In his session at 18th Cloud Expo, Darren Guccione, CEO of Keeper Security, revealed what you need to know when it comes to encryption in the cloud.
Dec. 5, 2016 04:00 AM EST Reads: 4,676
"We build IoT infrastructure products - when you have to integrate different devices, different systems and cloud you have to build an application to do that but we eliminate the need to build an application. Our products can integrate any device, any system, any cloud regardless of protocol," explained Peter Jung, Chief Product Officer at Pulzze Systems, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 5, 2016 03:30 AM EST Reads: 934
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, discussed how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team at D...
Dec. 5, 2016 01:30 AM EST Reads: 745
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at 20th Cloud Expo, Ed Featherston, director/senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 5, 2016 12:45 AM EST Reads: 1,569
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Dec. 5, 2016 12:30 AM EST Reads: 6,083
According to Forrester Research, every business will become either a digital predator or digital prey by 2020. To avoid demise, organizations must rapidly create new sources of value in their end-to-end customer experiences. True digital predators also must break down information and process silos and extend digital transformation initiatives to empower employees with the digital resources needed to win, serve, and retain customers.
Dec. 5, 2016 12:15 AM EST Reads: 1,159
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Dec. 4, 2016 10:45 PM EST Reads: 1,672
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 10:45 PM EST Reads: 1,000
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Dec. 4, 2016 06:30 PM EST Reads: 2,177
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
Dec. 4, 2016 06:30 PM EST Reads: 2,035
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
Dec. 4, 2016 06:00 PM EST Reads: 1,545
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 04:15 PM EST Reads: 4,210
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Dec. 4, 2016 04:15 PM EST Reads: 626
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Dec. 4, 2016 03:00 PM EST Reads: 3,262
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Dec. 4, 2016 02:15 PM EST Reads: 2,015
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
Dec. 4, 2016 02:00 PM EST Reads: 1,911
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Dec. 4, 2016 02:00 PM EST Reads: 617
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Dec. 4, 2016 02:00 PM EST Reads: 945