Welcome!

API Journal Authors: Liz McMillan, Rishi Bhargava, Pat Romanski, Elizabeth White, Kevin Benedict

News Feed Item

Cambridge Satchel Company Ramps up Brand Protection Efforts

The Cambridge Satchel Company engaged MarkMonitor®, the leader in online brand protection, to address the myriad risks of counterfeits, copyright infringement and cybersquatting that have plagued the brand since its rapid success as one of the latest global fashion obsessions.

The Cambridge Satchel Company has grown from an initial 600 pound investment in 2008 to over eight million in turnaround in 2012. The business was built by Julie Deane, a British mum of two, to earn school fees to send her daughter to a new school after having been bullied. The story of the brand’s growth is featured in the latest Google Chrome advertisement series “The Web is What You Make of It”.

“The web’s tremendous reach and economies of scale have revolutionised the way brands engage customers and drive their business. But the very qualities that make the web so attractive for business growth, can make it easy and lucrative for online brand abusers to hijack powerful brands like the Cambridge Satchel Company,” said Frederick Felman, chief marketing officer of MarkMonitor. “Fast-growing and forward-thinking brands like Cambridge Satchel understand that their brand protection strategy deserves the highest level of attention in order to protect their customers and their revenues.”

Julie Deane has put these additional brand protection efforts in place to protect the consumer. “It is a real shame that these counterfeits and fraudulent sites are preying on the innocent consumer. We have had letters and emails from customers, wanting to return a poor quality satchel, or to find out why their orders were not filled. When we check the order numbers, we find that they were not ordered from the official Cambridge Satchel Company, but from one of the fraudulent sites. We have worked with our lawyers to take these sites down, but they come back with new names and new approaches,” said Deane. “Using our photographs and copyrighted materials, the sites look like they are carrying the real thing. We needed a new approach that reflected a deep understanding of the web and digital channels and turned to MarkMonitor for help.

“These sites are trading on our name, our brand and our promotion and are not only taking sales away from us, but also forcing us to incur additional costs for increased customer service programmes and legal fees. These sites are hurting the consumer and diverting our attentions from positive marketing programmes to support our customers.”

Since MarkMonitor began working with Cambridge Satchel, in just a few months, the company has detected and carried out enforcement for over 1,000 counterfeit product listings on exchange sites, with some listings advertising the availability of thousands of units. The brand protection programme has detected 29 e-commerce sites selling counterfeits and 76 sites cybersquatting on the Cambridge Satchels brand by using the brand in the domain name.

Cambridge Satchel Company diligently works to protect its assets and this past year won a settlement for infringement of intellectual property rights against former manufacturer Leicester Remedials and Sewing (Now trading as Zatchels). The legal proceedings have been settled on terms that include Zatchels paying an undisclosed sum to the Cambridge Satchel Company.

“The best brand protection,” says Julie Deane, “is a strong and healthy brand that is delivering a great product and experience to the consumer. Our focus is to continually innovate with fresh styles and designs, delight our customers and work with top partners globally. This year we have had successful design collaborations with top names including Comme des Garcons, Basso and Brooke, Christopher Shannon and Chris Benz, as well as programmes with Pantone, Disney, Google and more to come. We are proud of what we have built and will continue to invest in building and protecting the Cambridge Satchel Company brand, designs and trademarks.”

-ends-

Notes to Editors

About Cambridge Satchel

The Cambridge Satchel Company was founded in 2008 by Julie Deane and her mother Freda Thomas at Julie’s kitchen table just outside Cambridge. Having invested just £600 to get the idea off the ground, the company is now a pioneering enterprise employing more than 50 people and experiencing phenomenally fast growth around the world. Their colourful bags and inspiring business story recently resulted in them starring in an advert for Google Chrome: www.youtube.com/watch?v=E0qDrRJT4zE&feature=youtu.be

The company is committed to preserving British manufacturing and is proud to be employing many locally skilled craftsmen and women in her own Leicester based workshop whilst also supporting independent UK craftsmen.

The Cambridge Satchel Co’s success has been recognized through a number of awards including:

  • Red Hot Women Awards: Start-Up 2011 award winner 2011
  • WGSN: Footwear & Accessories Design Team, winner 2012
  • Drapers: Fashion & Retail Personnel Smaller Etaielr of the Year, winner 2012
  • Natwest everywoman Woman Awards: The Athena Award for female business owners aged 36, winner 2012
  • European Business Awards: Ruban d’Honneur status, awaiting next step of the process.

The brand continues to collaborate with prestigious designers and retailers including Comme des Garcons and Christopher Shannon, further securing its role and international acclaim as the ‘Brit It Bag’.

The bags can be bought online at www.cambridgesatchel.co.uk and in the company’s store at 15 Shorts Gardens, Seven Dials, WC2H 9AT.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"My role is working with customers, helping them go through this digital transformation. I spend a lot of time talking to banks, big industries, manufacturers working through how they are integrating and transforming their IT platforms and moving them forward," explained William Morrish, General Manager Product Sales at Interoute, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management solutions, helping companies worldwide activate their data to drive more value and business insight and to transform moder...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Personalization has long been the holy grail of marketing. Simply stated, communicate the most relevant offer to the right person and you will increase sales. To achieve this, you must understand the individual. Consequently, digital marketers developed many ways to gather and leverage customer information to deliver targeted experiences. In his session at @ThingsExpo, Lou Casal, Founder and Principal Consultant at Practicala, discussed how the Internet of Things (IoT) has accelerated our abil...
Digital innovation is the next big wave of business transformation based on digital technologies of which IoT and Big Data are key components, For example: Business boundary innovation is a challenge to excavate third-party business value using IoT and BigData, like Nest Business structure innovation may propose re-building business structure from scratch, as Uber does in the taxicab industry The social model innovation is also a big challenge to the new social architecture with the design fr...
If you had a chance to enter on the ground level of the largest e-commerce market in the world – would you? China is the world’s most populated country with the second largest economy and the world’s fastest growing market. It is estimated that by 2018 the Chinese market will be reaching over $30 billion in gaming revenue alone. Admittedly for a foreign company, doing business in China can be challenging. Often changing laws, administrative regulations and the often inscrutable Chinese Interne...
So, you bought into the current machine learning craze and went on to collect millions/billions of records from this promising new data source. Now, what do you do with them? Too often, the abundance of data quickly turns into an abundance of problems. How do you extract that "magic essence" from your data without falling into the common pitfalls? In her session at @ThingsExpo, Natalia Ponomareva, Software Engineer at Google, provided tips on how to be successful in large scale machine learning...
In his session at @ThingsExpo, Kausik Sridharabalan, founder and CTO of Pulzze Systems, Inc., will focus on key challenges in building an Internet of Things solution infrastructure. He will shed light on efficient ways of defining interactions within IoT solutions, leading to cost and time reduction. He will also introduce ways to handle data and how one can develop IoT solutions that are lean, flexible and configurable, thus making IoT infrastructure agile and scalable.
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Bsquare has been named “Silver Sponsor” of SYS-CON's @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. For more than two decades, Bsquare has helped its customers extract business value from a broad array of physical assets by making them intelligent, connecting them, and using the data they generate to optimize business processes.
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Video experiences should be unique and exciting! But that doesn’t mean you need to patch all the pieces yourself. Users demand rich and engaging experiences and new ways to connect with you. But creating robust video applications at scale can be complicated, time-consuming and expensive. In his session at @ThingsExpo, Zohar Babin, Vice President of Platform, Ecosystem and Community at Kaltura, will discuss how VPaaS enables you to move fast, creating scalable video experiences that reach your...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life sett...
SYS-CON Events announced today that SoftLayer, an IBM Company, has been named “Gold Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York, New York. SoftLayer, an IBM Company, provides cloud infrastructure as a service from a growing number of data centers and network points of presence around the world. SoftLayer’s customers range from Web startups to global enterprises.