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Actiance to Advise Attendees at the 2013 Asset-Based Capital Conference on Successfully Leveraging Social Media

BELMONT, CA -- (Marketwire) -- 02/06/13 -- Actiance, helping organizations benefit from new forms of communications and collaboration, today announced its GM of social business Sarah Carter will present on a panel with Wells Fargo, Standards & Poor and Thompson Reuters industry experts during the 2013 Asset-Based Capital Conference. Presented by the Commercial Finance Association, the conference is the premier networking and educational event of the year that focuses on the asset-based lending industry.

A recognized expert in social business and collaboration strategies, Carter's panel will explore the potential uses, benefits and risks of social media in the financial services sector. As social media has transformed the way lenders, bankers and consumers communicate, the banking and financial services industries have been deeply impacted by popular social channels, such as Facebook, Twitter, YouTube and LinkedIn.

"There are more than 300 individuals registered for this year's event. It's clear that adding social to the agenda -- and providing an app for the conference, is a reflection of today's changing communications environment," said Barry Bobrow, Managing Director, Wells Fargo Securities LLC and co-chair of the 2013 Asset Based Capital Conference. "The conference brings together the brightest in the industry and this educational session will ensure a lively discussion on the best possible social strategies for effective communications."

"New legal and ethical issues arise daily with respect to social and the imperative to craft a plan that can be easily rolled out across a business has risen in importance," said Carter. "While many talk about using social channels, few are truly unleashing social business strategies through effective plans. I'm honored to be invited to this event, and want to thank Wells Fargo for inviting me."

What: Social Media and Financial Services: What's Your Social Media Strategy?
Where: The Cosmopolitan Hotel, Las Vegas, NV
When: Wednesday, February 6, 2013, 12:15-2:00pm ET
Moderator: Paddy Hirsh, senior producer at Marketplace
Panelists: Sarah Carter, GM social business at Actiance; Tim Cross, VP, digital and social media at Standard & Poors/LCD; Darius Miranda, VP, social business strategy at Wells Fargo Wholesale Bank; Lauren Young, wealth editor at Thomson Reuters

https://www.cfa.com/eweb/DynamicPage.aspx?Site=CFA&WebKey=4f3de1b9-109d-4305-aee7-a560b4112abd

For more information on Actiance or its products, please visit:
http://www.actiance.com
http://twitter.com/actiance
http://blog.actiance.com

About Wells Fargo
Wells Fargo & Company (NYSE: WFC) is a nationwide, diversified, community-based financial services company with $1.4 trillion in assets. Founded in 1852 and headquartered in San Francisco, Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 9,000 stores, 12,000 ATMs, the Internet (wellsfargo.com), and has offices in more than 35 countries to support the bank's customers who conduct business in the global economy. With more than 265,000 team members, Wells Fargo serves one in three households in the United States. Wells Fargo & Company was ranked No. 26 on Fortune's 2012 rankings of America's largest corporations. Wells Fargo's vision is to satisfy all our customers' financial needs and help them succeed financially.

About Actiance
Actiance® is a global leader in communication, collaboration, and social media governance for the enterprise. Its governance platform is used by millions of professionals across dozens of industries. With the power of communication, collaboration, and social media at their fingertips, Actiance helps professionals everywhere to engage with customers and colleagues so they can unleash social business. The Actiance platform gives organizations the ability to ensure compliance for all their communications channels. It provides real-time content monitoring, centralized policy management, contextual capture of content and smart archiving which improves the efficiency and cost-effectiveness of eDiscovery and helps protect users from malware and accidental or malicious leakage of information. Actiance supports all leading social media, unified communications, collaboration, and IM platforms, including Facebook (FB), LinkedIn (LNKD), Twitter, Google (GOOG), Yahoo! (YHOO), Skype, IBM, (IBM), Jive (JIVE), Microsoft (MSFT), Cisco (CSCO), and Salesforce.com (CRM).

Actiance headquarters are in Belmont, California. For more information, visit http://www.actiance.com or call 1-888-349-3223

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