Welcome!

Search Authors: Shelly Palmer, Max Katz, Sandi Mappic, Jnan Dash, Alex Forbes

News Feed Item

Thismoment Launches New Responsive Technology on YouTube's Redesigned Brand Channel

SAN FRANCISCO, CA -- (Marketwire) -- 02/05/13 -- Thismoment, the leading enterprise solution for digital brand experience creation, distribution and management, today announced the industry's first custom, third-party brand channel implementation utilizing YouTube's new responsive design technology.

Google today released details about the new custom brand channel architecture, code named "Hitchhiker." Hitchhiker delivers a strategic shift from a traditional, fixed width iFrame interface to a responsive template, allowing brand channels to automatically adapt to different devices and screens for the highest quality viewing and engagement experiences.

The official YouTube blog post supporting the announcement is live, and a new informational channel called "onechannel" (YouTube.com/onechannel), describing the technical changes and offering example links, has launched. Although the formal conversion of all brand channels to Hitchhiker will be completed during the summer, a number of sample channels are live to showcase and tease the new format. Thismoment's Distributed Engagement Channel ("DEC"), the web-based platform that has enabled more custom YouTube brand channels than any other solution, is the first to leverage these exciting new responsive capabilities for an advertiser with 'Deep Like Troy,' featuring pro football player Troy Polamalu. To experience these capabilities, navigate here and simply change the size of your browser window. The content and functionality will dynamically adjust to fit the new resolution.

"The front-end code for 'Deep Like Troy' was developed in conjunction with Resource Interactive and integrated into our DEC platform. This was a great test of our new responsive framework. We're very excited to complete production on our responsive design studio tools and get them into our customers' hands next quarter," said Ankarino Lara, Founder and Chief Product Officer. "We of course are also very proud to be featured as the platform powering the only advertiser sponsored, and the only non-Google, responsive brand channel in the onechannel preview."

YouTube is poised to take a market leading position with users as multimedia content viewing behaviors and device usage shift. Chris McGarry, VP of Product Marketing, observed, "Second and third screens are becoming the new default video viewing platforms, and mobile already represents 25% of YouTube's daily traffic. YouTube's embrace of responsive design is a big win all around, as Google and their brand advertising partners can now capitalize on the substantial mobile audience tuning into brand content and engagement experiences."

Today's news closely follows Thismoment's addition of new YouTube analytics enhancements, Google+ posting and scheduling features, and LinkedIn page and group management upgrades. This further exemplifies Thismoment's innovation with channel partners and commitment to empowering marketers to distribute transformational brand experiences.

About Thismoment
Thismoment delivers a cloud-based enterprise platform for digital experience marketing, called the Distributed Engagement Channel (DEC). In active deployment by hundreds of Fortune 500 brands, DEC is used to create, distribute and measure dynamic brand experiences across multiple sites and devices at global scale. Deployed in more than 43 countries and 60 languages, DEC powers hundreds of brand experiences and channels spanning Facebook, YouTube, Web, tablet, mobile, and digital outdoor for many of the world's biggest brands. To learn more, please visit www.thismoment.com.

Add to Digg Bookmark with del.icio.us Add to Newsvine

Julie Galla
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.