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API Journal Authors: Liz McMillan, Christopher Keene, Rishi Bhargava, Pat Romanski, Elizabeth White

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Serpico Changes URL and Integrates a New Campaign Set-up Process

Serpico, a SaaS tool for SEO professionals is excited to announce its new URL, www.SerpicoSEO.com, and a simplified set-up process. The URL was implemented to more accurately reflect future onsite SEO initiatives. The new guided set-up makes it easier for users to access Serpico information.

“Upon our initial launch we monitored the way users interacted with the website. We set up detailed analytics and conducted a surveys,” says co-founder Ben Swartz. He continues, “While users were able to set-up campaigns and run reports found the information valuable, their behavior indicated a desire for more actionable information earlier.. We are confident that the new guided set-up is the solution.”

Serpico evaluates the backlinks within top-ranking SERPs (search engine result pages) and “reverse engineers” this data, providing insights on backlinking strategies. The new guided set-up allows users to access this information much more quickly instantly producing “common” backlink reports.

Upon creating a free trial account users will now be taken to the Campaign Creation page where they will be asked to:

1.   name the campaign and provide a coinciding URL
2. review and approve, provided recommended keywords
3. review and approve, provide list of competitors
4. review and submit
 

The user will then be taken to a report that will detail common links that are influencing the competition’s placement on SERPs. The report, as well as the keyword list, competitor URLs will be saved and available for download. The user can refresh reports at anytime, and gain additional insights by adjusting keywords and competitor URL lists.

A detailed explanation for the guided set-up is available on the Serpico blog: http://www.serpicoseo.com/blog/2012/12/better-way-to-start-your-seo-campaign/

About Serpico:

Launched in 2012, Serpico is SEO software built by SEO professionals to meet the growing demands of SEO experts and agencies, and is the industry standard for optimizing a website’s online presence.  Serpico offers the most comprehensive backlink intelligence in the market, allowing for increased visibility, traffic, and ultimately conversions.  The tool evaluates the backlink profiles of top-ranking SERPs and “reverse engineers” this data, providing all-inclusive view of the backlink strategies that work best.

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