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API Journal Authors: Pat Romanski, Craig Lowell, Elizabeth White, Carmen Gonzalez, Harry Trott

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Dominion Dealer Solutions Launches Live Video for Lot Services

Dominion Dealer Solutions, leader in automotive marketing, CRM and inventory solutions, has unveiled an industry-first video tool available exclusively through Dominion Dealer Specialties. Dominion’s Live Video improves customer engagement by using exterior and interior video footage instead of stitched vehicle photos, as well as unique vehicle descriptors. These vehicle descriptors are customized to reflect online shopper search behavior. This allows dealers to truly showcase their vehicles in a detailed, 360-degree view for online automotive shoppers.

The 60-second vehicle video comes complete with unique vehicle descriptors based on common search terms, a human voice announcer, and customized video branding for the dealer. This combination creates an accurately detailed and easily understood live video about the car of interest. This not only showcases the vehicle, but also provides the online automotive shopper with relevant information including CARFAX reports, MPG statistics, manufacturer CPO integration and more. Dominion’s Live Videos can be distributed to any customer touch points such as the dealer’s website, GetAuto.com, YouTube, Cars.com, and Autotrader.com.

“This new service provided by Dominion Dealer Specialties’ 400 certified lot professionals ensures that rich vehicle video content can be created for any dealer,” stated Glen Garvin, vice president for Dominion Dealer Specialties. “The ability to capture customized video for all new and used vehicles is a great addition to our suite of offerings for lot services.”

Dominion’s Live Video offers online consumers full vehicle visuals and details, improving engagement and increasing the number of dealership website leads. By optimizing the vehicle listings with relevant information and video, the Live Video tool also improves the dealership’s SEO ranking. The Live Video tool is just one more way Dominion Dealer Solutions works to drive customers from the website to the dealership’s door.

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions' marketing performance system includes: web-based customer relationship and lead management tools, inventory management analytics, reputation management solutions and both hosted and web-based dealer management systems (DMS). Additionally, Dominion provides custom lead generation and digital marketing tools including: websites, SEO, SEM, digital advertising, multi-channel marketing, specialized data aggregation, mobile apps and market reports. Every OEM and more than 60 percent of auto dealers nationwide utilize Dominion Dealer Solutions' technologies to solve their marketing challenges. With Dominion Dealer Solutions, automotive dealerships truly can Have It All. For more information, visit our website, like us on FacebookPinterest or YouTube, or follow us on Twitter.

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company serving the automotive, recreational and commercial vehicle, real estate, apartment rental, employment, parenting, and travel industries. The company’s businesses provide a comprehensive suite of technology-based marketing solutions including Internet advertising, lead generation, customer relationship management, website design and hosting, and data management services. The company has more than 45 market-leading websites reaching more than 20 million unique visitors monthly. More than 77 million For Rent®, Employment Guide® and HotelCoupons.com® publications are distributed nationwide each year. Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than 145 offices in the United States, Canada, England, Sweden and Italy. For more information, visit DominionEnterprises.com.

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