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API Journal Authors: Rishi Bhargava, John Basso, Liz McMillan, Steven Lamb, Pat Romanski

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Reddit Supports Adblock Plus ‘Acceptable Ads’ Policies

Adblock Plus, the #1 most downloaded browser add-on in the world, today announced that all advertisements on Reddit, the leader in online social news and entertainment, meet Adblock Plus’s ‘acceptable ads’ guidelines and therefore will be whitelisted for Adblock Plus users.

Adblock Plus is a free ad-blocking tool, and is the product of an open-source community project; it has been downloaded more than 200 million times worldwide. Adblock Plus plugs into any Chrome, Firefox, Opera or Android browser and then blocks all online advertisements on websites, YouTube videos and browser-based games. Users can block all ads, or they can choose to whitelist their favorite websites that agree to run only unobtrusive ‘acceptable’ ads.

Till Faida, co-founder of Adblock Plus, said, "Our users can now opt to support websites that rely on advertising, but that choose to do it in a non-obtrusive way. This not only rewards responsible advertisers, but encourages them. This is exactly the choice that users have made with Reddit's site and we're very excited that Reddit has shown a deep commitment to making its site safe with responsible ads."

"We hate annoying and disruptive ads as much as everyone else, and we’ve always had limits on the type of ads we accept at Reddit. We respect our community and we’re serious about not displaying obnoxious ads,” said Erik Martin, GM of Reddit. “It's awesome that we're now being included in Adblock Plus' whitelisting program as well. We’re also proud that our community has contributed to the general discussion of ‘acceptable ads’.”

Links:

- Download Adblock Plus for Android at Google Play: https://play.google.com/store/apps/details?id=org.adblockplus.android

- Download Adblock Plus for Firefox / Chrome / Opera: www.adblockplus.org

- View the Acceptable Advertising guidelines: http://adblockplus.org/en/acceptable-ads

About Adblock Plus

Adblock Plus is a web extension that addresses annoying and intrusive online advertising by putting users in control. It allows defining filters that determine what a website is permitted to load, as well as provide a way to collapse unwanted sections of a web page. Adblock Plus has been the most downloaded and the most used extension almost continuously since November 2006. PC World rated Adblock Plus as a top innovation in its 100 Best Products of 2007 list, and in March 2010 the project collected the Linux New Media award for the Best Open Source Firefox Extension.

Follow AdBlock Plus on Twitter at @AdBlockPlus and read our blogs at http://adblockplus.org/blog/

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