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Keas Unveils New Team & Enterprise Platform

New CEO & Leadership Capture Market Share as Demand for Enterprise Wellness Skyrockets

SAN FRANCISCO, CA -- (Marketwire) -- 02/05/13 -- Keas, the market leader in corporate wellness, today announced a new CEO, leadership team and Wellness Platform. 2012 caps a year of record growth for the company.

Fueled by accelerating demand for corporate wellness programs, Keas more than doubled its customer base in the fourth quarter of 2012 and increased registered users by 282 percent in 2012. New enterprise customers include: The Cheesecake Factory, Reed Elsevier, Mountain State Health Alliance, BAE Systems,, New Jersey Manufacturers Insurance Company, Hilti, SuccessFactors, Paragon Casino Resort, Lifetime Brands, Pella Corporation and British Telecom.

While lack of employee engagement cost U.S companies $370 billion in lost productivity in 2012, Keas customers are bucking the trend, benefiting from a wellness program that impacts employee engagement and morale, through healthy and committed teams.

"One of our company values is commitment to the health, wellness, and safety of all. We've tried other wellness challenges in the past, but needed an everyday engagement solution that was cost-effective, easy to implement, flexible to support a wide variety of individual goals, and integrated health education in a fun way -- Keas is the best in their category. Using Keas, we've increased employee participation three-fold from our previous corporate wellness solution," says Tricia Van Zee, Director of Total Rewards and HR Shared Services at Pella Corporation. "As our employees improve their health with Keas, they are also having fun and are becoming more connected with team members across the company. This energy and sense of teamwork has spread across all functions and locations of our organization."

The new executive team at Keas is led by CEO Josh Stevens. Stevens joins founder and Chief Technology Officer Adam Bosworth in accelerating Keas growth. "Enterprises have long realized wellness programs are key to top line productivity and bottom line savings, but have been searching for a winning formula that delivers meaningful, sustained engagement," said Stevens. "Adam and his team have cracked the code with a product and platform architecture that drives employee engagement, improves productivity, and reduces costs. We now have the right solution and team in place to deliver on the promise and potential of corporate wellness."

Stevens brings extensive experience driving customer growth, sales acceleration, and product engagement in leadership roles at public and private companies, including YouSendIt, TicketsNow (acquired by Ticketmaster) AOL, and Time Warner. Prior to Keas, Stevens served as vice president, Ecommerce at YouSendIt where he was responsible for driving growth acceleration of top line bookings and revenues.

"Josh is that rare leader who combines unconventional thinking with business rigor and meaningful experience," said Bosworth. "His background in both B2B and B2C markets makes Josh uniquely suited to capitalize on the consumerization of health and wellness. At Keas, Josh has built a leadership team that has both consumer and enterprise DNA, exactly the approach we need to capture and sustain market leadership."

"Adam has built products and technology platforms that have massively grown new and disrupted old markets for 30 years -- from Quattro, Ajax, Microsoft Access, Internet Explorer 4 and XML, to building and managing Google Docs and Google Health," said Stevens. "His genius, technical leadership, and product vision paired with our new leadership team and comprehensive 360/365 platform will transform health, wellness and overall employee engagement in the U.S."

Keas is introducing the Keas 360/365 Platform, a new product ecosystem and enterprise platform that delivers true employee engagement around the clock and throughout the year. The platform now connects employees wherever they are with engaging activities, relevant content, and communities that spark and sustain healthy and engaged lifestyles. By turning employee wellness into a social, fun and addictive application, Keas is improving health for more than 700,000 corporate employees nationwide. The Keas 360/365 Platform includes:

  • A 360 Degree Approach to Wellness: Keas takes a comprehensive view to corporate wellness that starts with generating a detailed and personalized user profile, based on the Keas Health Risk Assessment (HRA). The Keas HRA empowers employees to set custom wellness goals and objectives, incorporating the entire spectrum of wellness activities including diet, fitness, and mental health.
  • An Ecosystem of Partners: Keas has opened its core platform to partners to further enhance engagement and employee wellness. The partnership program amplifies the power of Keas with third party wellness applications, mobile devices, and content publishers. Keas application partner MyBrainSolutions offers more than 25 games on Keas that help employees improve mental acuity, focus, and productivity.
  • A 365 Day-A-Year Sustained Engagement Platform: The Keas platform is optimized for sustained engagement that includes anytime, anywhere access, new games and fitness challenges, and seasonal, educational content. The Keas platform is accessible on the mobile web and through a native iOS app for all iPhones. Now, employees can access the full Keas experience, from registration, goal setting and social newsfeeds to participating in fitness challenges and boards, all from their mobile devices. New Keas games and polls deliver critical nutrition, fitness and stress management information while also enabling HR to share important company information. Keas is also introducing seasonal content relevant to the health activities, challenges and opportunities of each month.

The Keas team of game developers and health experts tap the science and psychology of engagement to build programs that drive adoption. The new platform has already seen a 100 percent increase in daily user engagement.

In addition to Stevens' appointment as CEO, Keas is adding top talent from enterprise, consumer, gaming, and health and wellness industries to its team. Timothy DaRosa joins Keas as vice president and general manager focused on marketing and sales. DaRosa brings 15 years of experience in both B2B and consumer marketing, acting as senior director of Ecommerce at YouSendIt and senior director of digital marketing at GameFly Inc. Mark Koerner joins Keas as vice president of product with more than 15 years in consumer games and product development. Koerner previously served as general manager of mobile products and chief operating officer at Six Degrees Games Inc., has experience as a production designer at Sony-owned Naughty Dog and worked as a designer at Walt Disney Co. Colleen Yoo is promoted to a new role of vice president of customer success. Yoo brings more than 15 years of experience in the online health and wellness space including leadership positions at Healtheon, WebMD, and Blue Shield of California. Lindsey Irvine is promoted to vice president of business development. Prior to joining Keas, Irvine served as the director of strategy and partnerships at the National Cancer Institute, National Institute of Health.

About Keas
Keas is the most engaging wellness program in the workplace. Keas promotes healthy behavior and teamwork with interactive media that delivers relevant, individualized content to hundreds of thousands of employees. Keas has a proven track record of supporting corporate HR in increasing retention, productivity, teamwork, collaboration, and competitiveness. By rewarding people for achieving simple exercise and nutrition goals, employee health is improved and overall healthcare costs are decreased. Founded in 2008 by Adam Bosworth, Keas is headquartered in San Francisco, California. For more information or a demo, visit Follow Keas on Twitter at @Keas and on LinkedIn at

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