Welcome!

Cognitive Computing Authors: Yeshim Deniz, Liz McMillan, Shelly Palmer, Elizabeth White, Rajeev Kozhikkattuthodi

News Feed Item

ItsOn Inc Appoints New Chief Marketing Officer and Vice President of Business Development

ItsOn, Inc., the leader in Mobile Smart Services™, today announced two key appointments to its executive team. Anna Fieler, previously with Stella and Dot, Tiny Prints and Shutterfly is now Chief Marketing Officer for ItsOn. Richard Borenstein, previously with PayPal, Zong and Baynote is now Vice President of Business Development for ItsOn. Fieler and Borenstein will help lead ItsOn’s efforts to transform how mobile services and mobile devices are delivered, purchased and used. The pair join a founding team comprised of distinguished networking industry pioneers including Dr. Greg Raleigh and Charles Giancarlo.

“I am delighted to welcome Anna and Richard to ItsOn. They are extremely accomplished business executives with extensive experience in growing industry-leading companies,” said ItsOn founder, Chairman and CEO Greg Raleigh. “Anna will establish the ItsOn brand as the new and better way to provide mobile services, driving growth for our direct to consumer business revenues. Richard will lead our efforts to expand our mobile operator, OEM and OS supplier partnership agreements to proliferate ItsOn SaaS services globally and grow our software-as-service business revenues.”

As the first ever application of real-time, interactive cloud technology to mobile smart services, ItsOn is revolutionizing the mobile experience. Real-time consumer choices for mobile services right from their phone and a host of other exclusive features allow consumers to easily and intuitively find the right-size service plan that saves money and fits their lifestyle – all with no contracts or bill shock surprises.

“ItsOn is fundamentally improving the consumer experience in the fast-growing $2 trillion wireless services market. I am very excited to help build a game-changing company by providing marketing leadership to create iconic and magical mobile services,” said Anna Fieler.

Fieler’s track record includes building successful consumer internet companies with innovative business models. Prior to joining ItsOn, she was CMO of Stella & Dot, a global fashion brand that has reinvented direct selling for the 21st century. Prior to Stella & Dot, as Vice President of Marketing for Tiny Prints she built the brand and customer experience from unknown status to a household name, resulting in the sale to Shutterfly. Fieler has also held marketing leadership positions at eBay and CafePress, and began her career on Madison Avenue at Ogilvy & Mather and TBWA/Chiat Day. Fieler holds an MBA from Harvard Business School and graduated Magna cum Laude from Brown University.

Borenstien said, “ItsOn is a truly disruptive and game-changing technology. Empowering users with the control and flexibility to manage their wireless accounts from their smartphones is an elegant and intuitive way. The use cases we support are exactly what ItsOn’s service provider, OEM and OS supplier partners have been seeking for many years. Now, ItsOn Mobile Smart Services™ technology delivers the flexible mobile service creation and delivery platform required to enable the next wave of global mobile market growth.”

Borenstein brings over 20 years of sales and executive management experience to his new role at ItsOn. He most recently directed Digital Good sales at PayPal Inc., by way of Zong (acquired by eBay), where he was the Vice President of Business responsible for identifying, enabling, and managing all major strategic partnerships. Prior to that Borenstein directed Business Development at Baynote Inc., a leading on-demand recommendations and social search solutions provider, where he was responsible for the growth of the channel sales organization, international markets, creating strategic partnerships with Google, Cactus Commerce (MSFT), and CSK of Japan.

About ItsOn

ItsOn was formed by world leading pioneers in the wireless field to fundamentally change how mobile services are delivered and consumed. ItsOn began leading the Smart Services™ revolution four years ago. The company will launch its services to consumers and businesses in the US and globally starting this year. ItsOn has secured $15.5 million in Series B funding led by Andreessen Horowitz along with SV Angel and an investor group led by Jim Davidson. Previous ItsOn investors include Vodafone Ventures and Verizon Investments. The company is privately-held and headquartered in Redwood City. For more information, please visit: www.itsoninc.com or follow @OnItsOn on Twitter.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Dasher Technologies will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Dasher Technologies, Inc. ® is a premier IT solution provider that delivers expert technical resources along with trusted account executives to architect and deliver complete IT solutions and services to help our clients execute their goals, plans and objectives. Since 1999, we'v...
SYS-CON Events announced today that NetApp has been named “Bronze Sponsor” of SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. NetApp is the data authority for hybrid cloud. NetApp provides a full range of hybrid cloud data services that simplify management of applications and data across cloud and on-premises environments to accelerate digital transformation. Together with their partners, NetApp emp...
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
SYS-CON Events announced today that TidalScale, a leading provider of systems and services, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale has been involved in shaping the computing landscape. They've designed, developed and deployed some of the most important and successful systems and services in the history of the computing industry - internet, Ethernet, operating s...
Infoblox delivers Actionable Network Intelligence to enterprise, government, and service provider customers around the world. They are the industry leader in DNS, DHCP, and IP address management, the category known as DDI. We empower thousands of organizations to control and secure their networks from the core-enabling them to increase efficiency and visibility, improve customer service, and meet compliance requirements.
SYS-CON Events announced today that IBM has been named “Diamond Sponsor” of SYS-CON's 21st Cloud Expo, which will take place on October 31 through November 2nd 2017 at the Santa Clara Convention Center in Santa Clara, California.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant tha...
In his Opening Keynote at 21st Cloud Expo, John Considine, General Manager of IBM Cloud Infrastructure, will lead you through the exciting evolution of the cloud. He'll look at this major disruption from the perspective of technology, business models, and what this means for enterprises of all sizes. John Considine is General Manager of Cloud Infrastructure Services at IBM. In that role he is responsible for leading IBM’s public cloud infrastructure including strategy, development, and offering ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It’s clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Tha...
SYS-CON Events announced today that Avere Systems, a leading provider of enterprise storage for the hybrid cloud, will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 - Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Avere delivers a more modern architectural approach to storage that doesn't require the overprovisioning of storage capacity to achieve performance, overspending on expensive storage media for inactive data or the overbui...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
SYS-CON Events announced today that TidalScale will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. TidalScale is the leading provider of Software-Defined Servers that bring flexibility to modern data centers by right-sizing servers on the fly to fit any data set or workload. TidalScale’s award-winning inverse hypervisor technology combines multiple commodity servers (including their ass...
SYS-CON Events announced today that N3N will exhibit at SYS-CON's @ThingsExpo, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. N3N’s solutions increase the effectiveness of operations and control centers, increase the value of IoT investments, and facilitate real-time operational decision making. N3N enables operations teams with a four dimensional digital “big board” that consolidates real-time live video feeds alongside IoT sensor data a...
As hybrid cloud becomes the de-facto standard mode of operation for most enterprises, new challenges arise on how to efficiently and economically share data across environments. In his session at 21st Cloud Expo, Dr. Allon Cohen, VP of Product at Elastifile, will explore new techniques and best practices that help enterprise IT benefit from the advantages of hybrid cloud environments by enabling data availability for both legacy enterprise and cloud-native mission critical applications. By rev...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend 21st Cloud Expo October 31 - November 2, 2017, at the Santa Clara Convention Center, CA, and June 12-14, 2018, at the Javits Center in New York City, NY, and learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
Join IBM November 1 at 21st Cloud Expo at the Santa Clara Convention Center in Santa Clara, CA, and learn how IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Cognitive analysis impacts today’s systems with unparalleled ability that were previously available only to manned, back-end operations. Thanks to cloud processing, IBM Watson can bring cognitive services and AI to intelligent, unmanned systems. Imagine a robot vacuum that becomes your personal assistant th...
Digital transformation is changing the face of business. The IDC predicts that enterprises will commit to a massive new scale of digital transformation, to stake out leadership positions in the "digital transformation economy." Accordingly, attendees at the upcoming Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA, Oct 31-Nov 2, will find fresh new content in a new track called Enterprise Cloud & Digital Transformation.
Most technology leaders, contemporary and from the hardware era, are reshaping their businesses to do software. They hope to capture value from emerging technologies such as IoT, SDN, and AI. Ultimately, irrespective of the vertical, it is about deriving value from independent software applications participating in an ecosystem as one comprehensive solution. In his session at @ThingsExpo, Kausik Sridhar, founder and CTO of Pulzze Systems, will discuss how given the magnitude of today's applicati...
Smart cities have the potential to change our lives at so many levels for citizens: less pollution, reduced parking obstacles, better health, education and more energy savings. Real-time data streaming and the Internet of Things (IoT) possess the power to turn this vision into a reality. However, most organizations today are building their data infrastructure to focus solely on addressing immediate business needs vs. a platform capable of quickly adapting emerging technologies to address future ...
SYS-CON Events announced today that Ryobi Systems will exhibit at the Japan External Trade Organization (JETRO) Pavilion at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Ryobi Systems Co., Ltd., as an information service company, specialized in business support for local governments and medical industry. We are challenging to achive the precision farming with AI. For more information, visit http:...