Welcome!

API Journal Authors: Janakiram MSV, Derek Weeks, Elizabeth White, Luisa Milic, Rishi Bhargava

News Feed Item

Luxury Watch Brand RAYMOND WEIL Launches an Unconventional Facebook Birthday Celebration to Connect Its Brand's Audiences and Honor the Power of the World's Largest Social Network

GENEVA -- (Marketwire) -- 02/04/13 -- Swiss luxury watch brand RAYMOND WEIL today announced that, in honor of Facebook's 9th birthday, it has redirected all of its corporate website traffic to its Facebook page. Acknowledging the shift in consumer behavior and consumption of social media, the gesture intends to acknowledge the power of Facebook to connect brands and fans with their larger social "hives." RAYMOND WEIL will do this by throwing an unconventional Facebook birthday celebration to create greater awareness, connection and buzz.

Throughout the day, RAYMOND WEIL's website traffic will be directed to the brand's Facebook page, which will share a special Happy Birthday Facebook message, providing consumers with a parallel of both companies' history since 2004.

The intent of the campaign is to connect individuals interested in or shopping for the brand or watches with a new way to engage and explore with RAYMOND WEIL. Those visitors who wish to discover the Swiss Luxury watch collection or access specific information about the brand will still be one click away from the dedicated Facebook Tabs such as the Watch Finder and Store Locator.

RAYMOND WEIL hopes that both its audience and Facebook will receive the well-gestured campaign with the good natured and social spirit that inspired the marketing move.

According to Alain Duchêne, Head of Digital for RAYMOND WEIL: "This campaign is meant to invite our whole community to join the conversation. RAYMOND WEIL embraced social media at an early stage because we believe in proximity and different ways to connect. It is part of who we are as one of the last truly independent family-run watch brands in Switzerland. SNS and Facebook in particular have changed the way we communicate and it makes sense for a luxury brand such as RAYMOND WEIL to dialogue in a straightforward, fun and closer manner with our consumer and followers."

Once the campaign is executed, the brand will review Facebook comments, actions and other points of audience feedback to measure its success.

According to David Scholberg, from KBSD Digital Intelligence, the international agency based in Geneva, Switzerland: "The metrics of this campaign are indeed of interest and always a key aspect in digital marketing, but the spirit of this particular campaign is a social drive from our teams leading to an engaging and original move."

About RAYMOND WEIL
The Swiss family company RAYMOND WEIL, founded in Geneva in 1976, enjoys a special place in the exclusive world of luxury watchmaking. Over the years, the Brand has come to stand out for its independent, dynamic and innovative character -- while at the same time playing an active role in the development of the local economy and international watchmaking.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2218838
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2218876
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=2218878

For further information:
RAYMOND WEIL Geneve
Alain Duchene
Email Contact
Phone: + 41 22 884 00 55
Mobile: + 41 79 239 28 19
Follow us on:
https://www.facebook.com/raymondweil
https://twitter.com/raymondweil
http://www.youtube.com/raymondweil
http://blog.raymond-weil.com/
http://pinterest.com/raymondweil/
https://plus.google.com/+raymondweil#+raymondweil/posts


KBSD SA
David Scholberg
Email Contact
Phone: + 41 22 807 02 80
Mobile: + 41 79 436 73 80
http://kbsd.ch and http://www.kbsd.com
Follow us on:
https://www.facebook.com/TheTeamKBSD
https://twitter.com/TheTeamKBSD

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
SYS-CON Events announced today that 910Telecom will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Housed in the classic Denver Gas & Electric Building, 910 15th St., 910Telecom is a carrier-neutral telecom hotel located in the heart of Denver. Adjacent to CenturyLink, AT&T, and Denver Main, 910Telecom offers connectivity to all major carriers, Internet service providers, Internet backbones and ...
SYS-CON Events announced today that Numerex Corp, a leading provider of managed enterprise solutions enabling the Internet of Things (IoT), will exhibit at the 19th International Cloud Expo | @ThingsExpo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Numerex Corp. (NASDAQ:NMRX) is a leading provider of managed enterprise solutions enabling the Internet of Things (IoT). The Company's solutions produce new revenue streams or create operating...
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Internet of @ThingsExpo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 19th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal and enterprise IT since the creation of the Worldwide Web more than 20 years ago. All major researchers estimate there will be tens of billions devices - comp...
As cloud adoption continues to transform business, today’s global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
19th Cloud Expo, taking place November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy. Meanwhile, 94% of enterpri...
Data is an unusual currency; it is not restricted by the same transactional limitations as money or people. In fact, the more that you leverage your data across multiple business use cases, the more valuable it becomes to the organization. And the same can be said about the organization’s analytics. In his session at 19th Cloud Expo, Bill Schmarzo, CTO for the Big Data Practice at EMC, will introduce a methodology for capturing, enriching and sharing data (and analytics) across the organizati...
SYS-CON Events announced today that Pulzze Systems will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Pulzze Systems, Inc. provides infrastructure products for the Internet of Things to enable any connected device and system to carry out matched operations without programming. For more information, visit http://www.pulzzesystems.com.
SYS-CON Events announced today Telecom Reseller has been named “Media Sponsor” of SYS-CON's 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
Almost two-thirds of companies either have or soon will have IoT as the backbone of their business in 2016. However, IoT is far more complex than most firms expected. How can you not get trapped in the pitfalls? In his session at @ThingsExpo, Tony Shan, a renowned visionary and thought leader, will introduce a holistic method of IoTification, which is the process of IoTifying the existing technology and business models to adopt and leverage IoT. He will drill down to the components in this fra...
Pulzze Systems was happy to participate in such a premier event and thankful to be receiving the winning investment and global network support from G-Startup Worldwide. It is an exciting time for Pulzze to showcase the effectiveness of innovative technologies and enable them to make the world smarter and better. The reputable contest is held to identify promising startups around the globe that are assured to change the world through their innovative products and disruptive technologies. There w...
There is growing need for data-driven applications and the need for digital platforms to build these apps. In his session at 19th Cloud Expo, Muddu Sudhakar, VP and GM of Security & IoT at Splunk, will cover different PaaS solutions and Big Data platforms that are available to build applications. In addition, AI and machine learning are creating new requirements that developers need in the building of next-gen apps. The next-generation digital platforms have some of the past platform needs a...
With so much going on in this space you could be forgiven for thinking you were always working with yesterday’s technologies. So much change, so quickly. What do you do if you have to build a solution from the ground up that is expected to live in the field for at least 5-10 years? This is the challenge we faced when we looked to refresh our existing 10-year-old custom hardware stack to measure the fullness of trash cans and compactors.
The emerging Internet of Everything creates tremendous new opportunities for customer engagement and business model innovation. However, enterprises must overcome a number of critical challenges to bring these new solutions to market. In his session at @ThingsExpo, Michael Martin, CTO/CIO at nfrastructure, outlined these key challenges and recommended approaches for overcoming them to achieve speed and agility in the design, development and implementation of Internet of Everything solutions wi...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
Cloud computing is being adopted in one form or another by 94% of enterprises today. Tens of billions of new devices are being connected to The Internet of Things. And Big Data is driving this bus. An exponential increase is expected in the amount of information being processed, managed, analyzed, and acted upon by enterprise IT. This amazing is not part of some distant future - it is happening today. One report shows a 650% increase in enterprise data by 2020. Other estimates are even higher....