Click here to close now.


API Journal Authors: Yeshim Deniz, Liz McMillan, Yakov Fain, XebiaLabs Blog, Jim Scott

News Feed Item

SolarCure Makes the Jewelry Industry Shine Green

COLONIA, NJ -- (Marketwire) -- 01/31/13 -- The brick-and-mortar retail jewelry industry is an industry of grand luxury goods that sparkle and dazzle the eye. The jewelry industry is also vast enough to feature beautiful designs at a wide variety of price points. Yet with all the care, crafting and time spent dedicated to making particular designs to appeal to jewelry consumers at all levels, one overall aspect seems to be lagging behind the times -- jewelry marketing.

As a whole, the jewelry industry utilizes many tried and true but antiquated methods for marketing and advertising. To raise awareness for their store event or sale, a retailer may rely on a physical mailing which can be time consuming, untargeted and expensive. Manufacturers spend time putting together catalogs, brochures and other handouts with high hopes that their retailers keep them accessible on their counters. Print advertisements can be pricey not just related to design costs but with purchasing space in the right publications for effective placement. Stores and manufacturers alike try giveaways and discount promotions to peak consumer interest. The phrase "it's all about social media" can be heard at trade shows of all sizes from coast-to-coast, yet many stores and manufacturers struggle to reach just a few hundred fans on Facebook, or even five hundred followers on Twitter. Over the course of a year, perhaps thousands of conversations are started about the "next big thing" for jewelry marketing, yet so many in the jewelry industry promote themselves as if it was still 1999. However, one New Jersey-based company, SolarCure, has introduced a new marketing method for the retail jewelry industry at large.

SolarCure offers any jewelry store, jewelry manufacturer or jewelry designer in the world a way to set their message apart from the rest of their competitors with their brand new Adopt-A-Solar-Panel™ program. Generous organizations sponsor a portion of a solar panel designed and installed for a specific non-profit organization. The non-profit organization will use energy generated through solar panels and the money saved through decreased energy bills can be put to better use towards their mission. A key component of Adopt-A-Solar-Panel™ is the distribution of an expertly crafted online press release to hundreds of online news portals, which generates SolarCure's unique concept of Solar Powered SEO™. Solar Powered SEO™ extends online reach easily and inexpensively. These nationally distributed press releases contain targeted keyword phrases related to a specific jewelry-related keyword phrase; search engines then index each article. A Solar Powered SEO™ press release has greater importance as far as the content and potential audience. A distributed article, which may be featured on over 100 quality news websites and social media portals, helps improve corporate image by announcing Adopt-A-Solar-Panel™ program participation on a broad scale, as well as strengthen brand appeal.

When considering the Adopt-A-Solar-Panel™ with its Solar Powered SEO™ component as part of your jewelry marketing plan, consider the following benefits this initiative brings to your jewelry brand:

  • Participating in the Adopt-A-Solar-Panel™ program aids the environment as a whole, assists a chosen non-profit reduce their traditional energy costs, increases online visibility and soon will help veterans in need of a job. SolarCure is currently arranging deployment of a veteran work force nationwide. In fact, the very reason the Adopt-A-Solar-Panel™ program was created was not only to improve the environment through expanded use of solar energy, but was invented specifically with the plight of the modern veteran's employment struggles in mind.
  • News for solar panel sponsorship generates nationwide publicity through SolarCure's expertly written SEO-enhanced press release, which is distributed to and featured on Yahoo! Financial News,,, CBS MarketWire, and CBS MoneyWatch as well as on many other credible news-related domains which are present in just about every key market in America. A jewelry brand can heighten awareness in a manner that is efficient as well as affordable.
  • Adopt-A-Solar-Panel™ program participation creates a unique type of branding of your jewelry designs or services that now ties into the popularity of green branding and creates new advantages for an image. Additionally, an association to green branding relates to an audience that may not normally be searching for your jewelry products, but relates to your green renewable energy efforts. Traditional jewelry marketing may not typically promote this powerful association as quickly as with the assistance of Solar Powered SEO™.
  • Solar Powered SEO™ can help make your often pricing mailing efforts extinct. An enhanced press release has a strong reach, and consumers can be encouraged to download a free PDF brochure. Hundreds of interested potential customers can have access to your promotional material at a click of a button. They may also be directed to preferred retailers just as easily. Instead of shooting costly brochures or postcards in random directions, a Solar Powered SEO™ press release instead gives a jewelry brand marketing control through precise keyword targeting.

For more information about how a jewelry retailer, manufacturer or designer can extend its overall awareness and help the environment with SolarCure's assistance, please visit or email your questions to [email protected]. You can also call 908-642-3029. Let SolarCure show you how to improve your Internet reach and search engine visibility while assisting a local non-profit organization's solar energy efforts and helping the environment in general. There are only winning attributes to the Adopt-a-Solar-Panel™ program and Solar Powered SEO™. Pricing starts at $995. Larger and smaller packages can be designed to fit any budget. Because of all of its outstanding marketing and social-related attributes, SolarCure promises that you'll never feel as good as when you write a check for participating in the Adopt-A-Solar-Panel™ program.

Raymond Saluccio
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
The buzz continues for cloud, data analytics and the Internet of Things (IoT) and their collective impact across all industries. But a new conversation is emerging - how do companies use industry disruption and technology enablers to lead in markets undergoing change, uncertainty and ambiguity? Organizations of all sizes need to evolve and transform, often under massive pressure, as industry lines blur and merge and traditional business models are assaulted and turned upside down. In this new data-driven world, marketplaces reign supreme while interoperability, APIs and applications deliver un...
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line loads.
You have your devices and your data, but what about the rest of your Internet of Things story? Two popular classes of technologies that nicely handle the Big Data analytics for Internet of Things are Apache Hadoop and NoSQL. Hadoop is designed for parallelizing analytical work across many servers and is ideal for the massive data volumes you create with IoT devices. NoSQL databases such as Apache HBase are ideal for storing and retrieving IoT data as “time series data.”
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
The IoT is upon us, but today’s databases, built on 30-year-old math, require multiple platforms to create a single solution. Data demands of the IoT require Big Data systems that can handle ingest, transactions and analytics concurrently adapting to varied situations as they occur, with speed at scale. In his session at @ThingsExpo, Chad Jones, chief strategy officer at Deep Information Sciences, will look differently at IoT data so enterprises can fully leverage their IoT potential. He’ll share tips on how to speed up business initiatives, harness Big Data and remain one step ahead by apply...
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
SYS-CON Events announced today that ProfitBricks, the provider of painless cloud infrastructure, will exhibit at SYS-CON's 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. ProfitBricks is the IaaS provider that offers a painless cloud experience for all IT users, with no learning curve. ProfitBricks boasts flexible cloud servers and networking, an integrated Data Center Designer tool for visual control over the cloud and the best price/performance value available. ProfitBricks was named one of the coolest Clo...
SYS-CON Events announced today that IBM Cloud Data Services has been named “Bronze Sponsor” of SYS-CON's 17th Cloud Expo, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. IBM Cloud Data Services offers a portfolio of integrated, best-of-breed cloud data services for developers focused on mobile computing and analytics use cases.
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of at least three separate application components: the software embedded in the device, the backend big-data service, and the mobile application for the end user's controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target - this makes the integration of these separate pipelines and the coordination of software upd...
Mobile messaging has been a popular communication channel for more than 20 years. Finnish engineer Matti Makkonen invented the idea for SMS (Short Message Service) in 1984, making his vision a reality on December 3, 1992 by sending the first message ("Happy Christmas") from a PC to a cell phone. Since then, the technology has evolved immensely, from both a technology standpoint, and in our everyday uses for it. Originally used for person-to-person (P2P) communication, i.e., Sally sends a text message to Betty – mobile messaging now offers tremendous value to businesses for customer and empl...
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.