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API Journal Authors: Carmen Gonzalez, Harry Trott, Elizabeth White, Pat Romanski, Yeshim Deniz

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2Go Media and edo Partner to Bring Targeted Offers and Measurement to Local Advertising

2Go Media, an Internet based technology company offering an ecosystem of integrated services designed to help merchants maximize sales and edosm, the leader in personalized card-linked offers, today announced a partnership. As part of the relationship, the companies will integrate the edo card-linked offers platform with 2Go Media’s suite of marketing services to create an innovative local merchant-focused solution.

“2Go Media’s vast network of local merchants relies on us to provide them with marketing tools to grow their businesses. edo and their leading card-linked offers are a natural addition to our portfolio of services,” said Ted Mooney, president and COO, 2Go Media. “edo stood out because of its ability to drive highly targeted traffic without disrupting merchants’ daily operations. By partnering with edo, our customers gain a powerful new capability for driving sales, as well as access to unmatched data, targeting and insight-driven tools.”

2Go Media’s vast merchant customer base will have access to edo Marketplace, a first-of-its-kind card-linked offers capability that allows local merchants to target new customers and increase loyalty with instantly redeemable offers tailored to their customers’ shopping habits. The partnership will quickly scale edo Marketplace through 2Go Media’s network of merchants that will reach 100 Million consumers. edo Marketplace establishes a new standard for local advertising, offering an effective, measurable and profitable way for local merchants to attract and retain the right customers.

“Partnering with 2Go Media was a natural choice for edo, as both companies understand the current needs and frustrations of merchants and shoppers alike,” said Keith B. Smith, executive vice president and GM of partner content, edo. “Consumers want simple and relevant offers that are easy to redeem and fit their mobile lifestyle, while local merchants are searching for solutions that will position them to meet this demand in a profitable and measurable way. Together, I’m confident that 2Go Media and edo can transform the shopping and saving status quo for all parties.”

About edo Marketplace

With edo, merchants can easily extend targeted offers to customers without installing additional point-of-sale (POS) systems, training staff or slowing service with coupons. The instantly redeemable offers are automatically available to consumers on their credit cards, debit cards or mobile devices, and the savings are immediately credited back to the customers’ account. Merchants can monitor the campaign in real-time and only pay when an offer is redeemed. Through edo Marketplace, merchants also have access to local market data and targeted analytics around current and prospective customers that is rarely provided by other local marketing offerings.

Video on how edo Marketplace works: here

Screenshots of edo Marketplace: here

Press release on edo Marketplace: here

Availability

The integrated edo Marketplace and 2Go Media card-linked offers platform is currently available in select markets and will be widely available in Q2 of 2013. Please contact [email protected] to inquire about testing edo Marketplace.

About 2Go Media

2GoMedia is a technology company offering an ecosystem of integrated services designed to help retail merchants maximize sales. The company offers two flagship products that work conjunctively to drive retail sales: The iDeals Marketing Platform™ and iDealslocal.com. The iDeals Marketing Platform is a powerful self service marketing solution that equips businesses with unmatched data and functionality to significantly enhance interactions with existing as well as prospective customers. Through the iDeals Marketing Platform, retailers can develop and market their own unique coupons and flash deals, as well as manage loyalty programs. Pulling from the industry’s most comprehensive source of customer data and analytics measuring buying habits across hundreds of millions of consumers, the iDeals Marketing Platform also provides businesses with a blueprint of optimal times to launch their promotions. Retailers distribute offers across an expanding media network headlined by 2Go Media’s iDealslocal.com retail sales portal. iDealslocal.com features thousands of bargains, coupons and flash sales offers updated daily from small- to mid-sized local businesses in select markets across the United States. Retailers utilizing the iDeals Marketing Platform can also distribute deals via leading social media sites (Facebook, twitter, Google+), search engines (search.travel, Google, Bing), coupon sites like www.8coupons.com and local deals sites.

Follow 2Go Media on twitter at @2gomedia.

iDealslocal.com on twitter @iDealslocal.

About edo

edo is transforming shopping and saving by delivering the simplest solution to personalized offers that are automatically available on consumers’ credit cards, debit cards and mobile devices. Through its card-linked offer platform, edo brings unique insight and clarity into consumer spending behavior — helping marketers and merchants increase loyalty and target new customers with instantly redeemable discounts tailored to their customers’ shopping habits. The company is co-headquartered in Nashville, Tenn. and Chicago. For more information, visit www.edointeractive.com.

Follow edo on Twitter @edointeractive.

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