Welcome!

Cognitive Computing Authors: Elizabeth White, Yeshim Deniz, Pat Romanski, Liz McMillan, Zakia Bouachraoui

Blog Feed Post

Realise Digital launches two global sites for NACCO Materials Handling Group (NMHG)

Websites are key online destinations for market leading forklift truck brands Hyster and Yale.

Edinburgh, 30th January 2013 - Realise Digital launched two new websites for NACCO Materials Handling Group (NMHG). This is the culmination of an in-depth project that has consolidated multiple websites for the market leading Hyster and Yale brands into two internationalised sites. The sites can be seen at www.yale.com and www.hyster.com.

The design from Realise Digital ensures consistency across brand and messaging and allows for better conversion, marketing agility, improved SEO, a lower total cost of ownership and easier, marketing-owned maintenance. This is the first time that NACCO has attempted to bring all regional marketing websites under one global umbrella.

The project itself began with an extensive and detailed customer research and planning phase carried out by Realise Digital. Qualitative interviews were undertaken with dealers, internal stakeholders and hundreds of customers from around the world. User journeys and personas were then created based on the research results. This allowed for the creation of a global hierarchy for the new sites resulting in consistent and logical information architecture across all regions. A new set of global digital brand guidelines were developed, which have since been adopted as the company's offline guidelines too.

Fiona Proudler, Managing Director of Realise, said: "This project has involved every team in our agency, from our researchers through the design and build teams to our wonderful, dedicated project managers. Delivering a project with teams in four different continents obviously presented challenges, but the result is a great example of what can be achieved when agency and client work closely together."

Allie Wilkins, Digital Marketing Manager for NACCO, says the site will be a huge step forward for its web presence and will help materials handling equipment buyers obtain the best information to make an informed purchase decision: "The objective of the website redesign was to deliver an informative and useful tool to assist users and to structure information in a way that is both easy to find and easy to understand.

"We have also integrated video content into the site to demonstrate real applications and third party case studies enabling users to see products in action, all of which complements the technical product data. Everything on the website has been developed in line with real customer feedback. The whole Realise team have been fantastic throughout the project and it has been great working with them. We look forward to continuing the relationship."

The site was built in Ektron 8.5 and upgraded to 8.6 SP1 during development. The site includes use of Ektron's drag-and-drop PageBuilder feature, taxonomy driven menus, bespoke tool development, regional and language switching and third party software integration.

- ends -

Notes to editors

For further information contact:
Danny Whatmough / Katia Bouznik
EML Wildfire Tech PR
[email protected]
020 8408 8000

About Realise
Realise Digital is one of the UK's leading digital agencies (NMA Top 100), dedicated to combining creative vision with excellent technical understanding and execution. The company's core service offering consists of digital strategy, website and intranet design and development, online marketing and outsourced support.

Realise Digital is headquartered in Edinburgh, with offices in London and New York. The Realise Digital team is headed up by Managing Director, Fiona Proudler, Creative Director, Don Smith and Chief Technical Officer, Jon Tonberg. Its clients include Channel 4, Lloyds Banking Group and Standard Life.

For more information, please visit www.realise.com/digital

Read the original blog entry...

More Stories By RealWire News Distribution

RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

IoT & Smart Cities Stories
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
In an era of historic innovation fueled by unprecedented access to data and technology, the low cost and risk of entering new markets has leveled the playing field for business. Today, any ambitious innovator can easily introduce a new application or product that can reinvent business models and transform the client experience. In their Day 2 Keynote at 19th Cloud Expo, Mercer Rowe, IBM Vice President of Strategic Alliances, and Raejeanne Skillern, Intel Vice President of Data Center Group and G...
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true ...
The current age of digital transformation means that IT organizations must adapt their toolset to cover all digital experiences, beyond just the end users’. Today’s businesses can no longer focus solely on the digital interactions they manage with employees or customers; they must now contend with non-traditional factors. Whether it's the power of brand to make or break a company, the need to monitor across all locations 24/7, or the ability to proactively resolve issues, companies must adapt to...
We are seeing a major migration of enterprises applications to the cloud. As cloud and business use of real time applications accelerate, legacy networks are no longer able to architecturally support cloud adoption and deliver the performance and security required by highly distributed enterprises. These outdated solutions have become more costly and complicated to implement, install, manage, and maintain.SD-WAN offers unlimited capabilities for accessing the benefits of the cloud and Internet. ...
Business professionals no longer wonder if they'll migrate to the cloud; it's now a matter of when. The cloud environment has proved to be a major force in transitioning to an agile business model that enables quick decisions and fast implementation that solidify customer relationships. And when the cloud is combined with the power of cognitive computing, it drives innovation and transformation that achieves astounding competitive advantage.
DXWorldEXPO LLC announced today that "IoT Now" was named media sponsor of CloudEXPO | DXWorldEXPO 2018 New York, which will take place on November 11-13, 2018 in New York City, NY. IoT Now explores the evolving opportunities and challenges facing CSPs, and it passes on some lessons learned from those who have taken the first steps in next-gen IoT services.
Founded in 2000, Chetu Inc. is a global provider of customized software development solutions and IT staff augmentation services for software technology providers. By providing clients with unparalleled niche technology expertise and industry experience, Chetu has become the premiere long-term, back-end software development partner for start-ups, SMBs, and Fortune 500 companies. Chetu is headquartered in Plantation, Florida, with thirteen offices throughout the U.S. and abroad.
DXWorldEXPO LLC announced today that ICC-USA, a computer systems integrator and server manufacturing company focused on developing products and product appliances, will exhibit at the 22nd International CloudEXPO | DXWorldEXPO. DXWordEXPO New York 2018, colocated with CloudEXPO New York 2018 will be held November 11-13, 2018, in New York City. ICC is a computer systems integrator and server manufacturing company focused on developing products and product appliances to meet a wide range of ...
SYS-CON Events announced today that DatacenterDynamics has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY. DatacenterDynamics is a brand of DCD Group, a global B2B media and publishing company that develops products to help senior professionals in the world's most ICT dependent organizations make risk-based infrastructure and capacity decisions.