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API Journal Authors: Elizabeth White, Kevin Benedict, Anders Wallgren, Amit Golander, Jerome McFarland

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Realise Digital launches two global sites for NACCO Materials Handling Group (NMHG)

Websites are key online destinations for market leading forklift truck brands Hyster and Yale.

Edinburgh, 30th January 2013 - Realise Digital launched two new websites for NACCO Materials Handling Group (NMHG). This is the culmination of an in-depth project that has consolidated multiple websites for the market leading Hyster and Yale brands into two internationalised sites. The sites can be seen at www.yale.com and www.hyster.com.

The design from Realise Digital ensures consistency across brand and messaging and allows for better conversion, marketing agility, improved SEO, a lower total cost of ownership and easier, marketing-owned maintenance. This is the first time that NACCO has attempted to bring all regional marketing websites under one global umbrella.

The project itself began with an extensive and detailed customer research and planning phase carried out by Realise Digital. Qualitative interviews were undertaken with dealers, internal stakeholders and hundreds of customers from around the world. User journeys and personas were then created based on the research results. This allowed for the creation of a global hierarchy for the new sites resulting in consistent and logical information architecture across all regions. A new set of global digital brand guidelines were developed, which have since been adopted as the company's offline guidelines too.

Fiona Proudler, Managing Director of Realise, said: "This project has involved every team in our agency, from our researchers through the design and build teams to our wonderful, dedicated project managers. Delivering a project with teams in four different continents obviously presented challenges, but the result is a great example of what can be achieved when agency and client work closely together."

Allie Wilkins, Digital Marketing Manager for NACCO, says the site will be a huge step forward for its web presence and will help materials handling equipment buyers obtain the best information to make an informed purchase decision: "The objective of the website redesign was to deliver an informative and useful tool to assist users and to structure information in a way that is both easy to find and easy to understand.

"We have also integrated video content into the site to demonstrate real applications and third party case studies enabling users to see products in action, all of which complements the technical product data. Everything on the website has been developed in line with real customer feedback. The whole Realise team have been fantastic throughout the project and it has been great working with them. We look forward to continuing the relationship."

The site was built in Ektron 8.5 and upgraded to 8.6 SP1 during development. The site includes use of Ektron's drag-and-drop PageBuilder feature, taxonomy driven menus, bespoke tool development, regional and language switching and third party software integration.

- ends -

Notes to editors

For further information contact:
Danny Whatmough / Katia Bouznik
EML Wildfire Tech PR
[email protected]
020 8408 8000

About Realise
Realise Digital is one of the UK's leading digital agencies (NMA Top 100), dedicated to combining creative vision with excellent technical understanding and execution. The company's core service offering consists of digital strategy, website and intranet design and development, online marketing and outsourced support.

Realise Digital is headquartered in Edinburgh, with offices in London and New York. The Realise Digital team is headed up by Managing Director, Fiona Proudler, Creative Director, Don Smith and Chief Technical Officer, Jon Tonberg. Its clients include Channel 4, Lloyds Banking Group and Standard Life.

For more information, please visit www.realise.com/digital

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RealWire is a global news release distribution service specialising in the online media. The RealWire approach focuses on delivering relevant content to the receivers of our client's news releases. As we know that it is only through delivering relevance, that influence can ever be achieved.

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