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PlayHaven Names Mobile Industry Veteran Charles Yim as Chief Operating Officer

Former Google Head of Mobile App Partnerships to Lead Global Expansion and Grow the Company's Fast-Growing Mobile Network

SAN FRANCISCO, CA -- (Marketwire) -- 01/30/13 -- PlayHaven, the leading LTV (lifetime value) maximization platform for mobile games, today announced it has hired mobile veteran Charles Yim as its Chief Operating Officer. In this newly created role, Yim will lead strategic growth for PlayHaven and oversee international expansion, advertiser relations, developer relations, and business development.

Yim was previously head of mobile application partnerships at Google, where he was responsible for driving adoption of Google's advertising technology portfolio including AdMeld, AdMob, AdSense and DoubleClick with mobile application developers. Yim also led the expansion of Google's mobile strategic partnerships throughout the Americas into Argentina, Brazil and Canada. Prior to being acquired by Google in 2010, Yim was on the business development team at AdMob where he took key publisher solutions to market, including the launch of AdMob's mobile video, iPad and Android OS advertising efforts.

"We're thrilled to add Charles to the PlayHaven team," said Andy Yang, CEO of PlayHaven. "PlayHaven has experienced tremendous growth and we're fortunate to gain the strategic leadership and experience Charles brings to the table. We look forward to seeing his shared vision for PlayHaven and operational expertise contribute to our growth and success at every level of the business."

PlayHaven has been on a trajectory of growth over the past year -- in addition to closing a new round of funding that has enabled the company to accelerate product development and international expansion, the company has achieved record milestones since January 2012, including:

  • Increasing monthly game sessions by over 484%
  • Growing the number games in its network by 425%
  • Expanding the team to over 60 employees with an aggressive growth plan for 2013

"I'm impressed with the strength of the team and product vision at PlayHaven," said Charles Yim, COO of PlayHaven. "It's an exciting time for the mobile industry. Developers are building audiences and businesses at unprecedented speed; however this often comes with growing pains around scale and complexity. PlayHaven is uniquely positioned to help developers address these challenges. I look forward to working with the company and providing developers the tools to succeed in this dynamic and rapidly evolving market."

PlayHaven's vision is to help game developers transform data into valuable action and maximize the lifetime value of their games through its global ad network and robust suite of lifetime value maximization tools.

  • Global ad network -- monetize games using in-app advertising and tap into the 4,000 mobile games in PlayHaven's network, which reaches 100 million monthly unique users and runs over 2 billion monthly games sessions.
  • Lifetime value maximization tools -- Identify and define user segments and determine which tools will generate maximum revenue with each audience; tools include internal cross-promotion, in-app purchases, rewards, opt-in data collection and announcements.

About PlayHaven
PlayHaven is a comprehensive LTV (lifetime value) maximization platform for mobile game developers and publishers that enables revolutionary insight into customer behavior and real-time revenue optimization. Since May 2010, customers including Booyah, Glu Mobile, Game Circus, and Fluik have leveraged PlayHaven's sophisticated player lifecycle management tools to increase the business value of their games. For more information, visit or email [email protected] to get a live demo. Follow PlayHaven on Facebook and Twitter.

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