Click here to close now.

Welcome!

Search Authors: Elizabeth White, Esmeralda Swartz, Jnan Dash, Michael Jannery, Pat Romanski

News Feed Item

uTest Labs Launches Applause

uTest, the world’s leading provider of in-the-wild app testing services, today unveiled Applause, a mobile app analytics product. Applause analyzes more than 50 million app reviews across 1 million iOS and Android apps. It then synthesizes this data into an easy-to-consume 0-100 Applause Score for each app and grades it across ten Applause Attributes. This data enables brands to improve mobile app quality, increase user satisfaction, and measure how their app stacks up from version to version, and against the competition.

Applause is the latest product from uTest Labs, the forward-looking research arm of uTest. Applause is available today free of charge, and will be spun out of uTest as an independent brand.

From marketers and product managers, to developers and agencies, Applause is the only app analytics tool that enables companies to:

  • Consolidate all their app store ratings and reviews into a single place
  • Analyze mountains of explicit user feedback about features, performance and usability
  • Understand what users are saying about their app – why they’re cheering and why they’re not
  • Compare their apps against competitors to see how they stack up, and how they can earn more applause from users

Mobile apps play an increasingly vital role in how users consume content, conduct commerce and interact with companies. Existing analytics tools can help brands infer what users think based upon usage patterns, which is both valid and valuable. But when it comes to understanding what users are truly saying about how to make an app better, brands haven’t had the tools they need to listen effectively or efficiently.

“The apps economy is growing so rapidly, spawning new upstarts and challenging incumbents -- and it’s time we enter a new phase of maturity in how companies measure their mobile efforts,” said Doron Reuveni, CEO and co-founder of uTest. “Users simply expect apps to perform flawlessly – the first time, every time. With Applause, we’re enabling companies to go well beyond simple download counts and star ratings to understand app quality in a deeper way, which is why we’ve had such tremendous feedback from early users.”

How it Works

Applause was built by a team of engineers and data scientists with experience tackling some of the world’s toughest big data problems. It crawls millions of reviews and ratings to provide each app with an “Applause Score” on a scale of 1-100. (fig.1). Applause further breaks down each app across ten key Applause Attributes:

  • Content – relevance of an app’s content across locations and cultures
  • Elegance – how attractive, cool or slick an app’s design is
  • Interoperability – how well an app integrates with other services or hardware
  • Performance – how fast and responsive an app is in standard usage
  • Pricing – how an app’s perceived value compares with its cost
  • Privacy – comfort with an app’s terms of service and handling of PII
  • Satisfaction – how well an app satisfies users’ core expectations
  • Security – perceived risk to logins, passwords or other sensitive information
  • Stability – how often the app crashes, hangs or freezes
  • Usability – ease of navigation and discoverability among an app’s features

This paints a much clearer picture of how an app is – or isn’t – performing in the eyes of users. Such diagnostic data enables a company’s marketing, business and technical leaders to make informed decisions about how to most dramatically improve user satisfaction and app quality. This helps them win more users, achieve greater repeat usage and earn stronger loyalty.

“This type of actionable, explicit app analytics fills an enormous blind spot for brands,” said Yvonne Genovese, Managing Vice President at Gartner. “Until now, companies merely knew how many stars their app had received, occasionally read reviews, or looked at implicit analytics to infer how users felt about their apps. Now, brands can see results of deep data analysis and make informed decisions about where to best direct resources so apps perform as intended, delight their users and, in the process, maintain an edge on the competition.”

“Imagine if you could predict which changes to your app would most delight users – whether you’d see more impact from adding a new feature, redesigning your UI, or changing your pricing,” added uTest CMO Matt Johnston. “Imagine if investors could understand which markets are underserved, or which categories were ripe for disruption. Imagine if journalists could see how an app’s latest version is perceived by users in real time, or how a group of competitors stack up. Applause raises everyone’s game – and we’re just getting started.”

Applause is available immediately for free at www.applause.com.

About Applause

Applause is a mobile app analytics tool that enables companies to monitor, measure and improve their app quality and user satisfaction. By analyzing more than 50 million reviews from over 1 million apps in the Apple App Store and Google Play, Applause provides the deep app intelligence that brands need in order to win more users, earn greater loyalty and beat the competition. To learn how better data means better apps, visit www.applause.com and follow @Applause on Twitter.

About uTest

uTest provides in-the-wild testing services that span the entire software development lifecycle – including functional, security, load, localization and usability testing. The company’s community of 70,000+ professional testers from 190 countries put web, mobile and desktop applications through their paces by testing on real devices under real-world conditions. Thousands of companies – including Google, USA Today, Amazon, Virgin, Sony, Box and Trulia – rely on uTest as a critical component of their testing processes for fast, reliable and effective testing results. Visit uTest at www.utest.com and keep tabs on @uTest via Twitter.

About uTest Labs

uTest Labs is the forward-looking research arm of uTest. This group is comprised of equal parts delusional visionaries and digital vagabonds, who are focused on discovering the future of app quality – from the development to testing to monitoring to measurement of apps that delight users. For more information on uTest Labs, visit www.utest.com/labs.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The Internet of Things (IoT) promises to evolve the way the world does business; however, understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology, resulting in solutions that fail to meet even minimum business goals. In his session at @ThingsExpo, Jesse Shiah, CEO / President / Co-Founder of AgilePoint Inc., showed what is needed to leverage the IoT to transform your business. He discussed opportunities and challenges ahead for the IoT from a market and technical point of vie...
IoT is still a vague buzzword for many people. In his session at @ThingsExpo, Mike Kavis, Vice President & Principal Cloud Architect at Cloud Technology Partners, discussed the business value of IoT that goes far beyond the general public's perception that IoT is all about wearables and home consumer services. He also discussed how IoT is perceived by investors and how venture capitalist access this space. Other topics discussed were barriers to success, what is new, what is old, and what the future may hold. Mike Kavis is Vice President & Principal Cloud Architect at Cloud Technology Pa...
Hadoop as a Service (as offered by handful of niche vendors now) is a cloud computing solution that makes medium and large-scale data processing accessible, easy, fast and inexpensive. In his session at Big Data Expo, Kumar Ramamurthy, Vice President and Chief Technologist, EIM & Big Data, at Virtusa, will discuss how this is achieved by eliminating the operational challenges of running Hadoop, so one can focus on business growth. The fragmented Hadoop distribution world and various PaaS solutions that provide a Hadoop flavor either make choices for customers very flexible in the name of opti...
The true value of the Internet of Things (IoT) lies not just in the data, but through the services that protect the data, perform the analysis and present findings in a usable way. With many IoT elements rooted in traditional IT components, Big Data and IoT isn’t just a play for enterprise. In fact, the IoT presents SMBs with the prospect of launching entirely new activities and exploring innovative areas. CompTIA research identifies several areas where IoT is expected to have the greatest impact.
Advanced Persistent Threats (APTs) are increasing at an unprecedented rate. The threat landscape of today is drastically different than just a few years ago. Attacks are much more organized and sophisticated. They are harder to detect and even harder to anticipate. In the foreseeable future it's going to get a whole lot harder. Everything you know today will change. Keeping up with this changing landscape is already a daunting task. Your organization needs to use the latest tools, methods and expertise to guard against those threats. But will that be enough? In the foreseeable future attacks w...
Disruptive macro trends in technology are impacting and dramatically changing the "art of the possible" relative to supply chain management practices through the innovative use of IoT, cloud, machine learning and Big Data to enable connected ecosystems of engagement. Enterprise informatics can now move beyond point solutions that merely monitor the past and implement integrated enterprise fabrics that enable end-to-end supply chain visibility to improve customer service delivery and optimize supplier management. Learn about enterprise architecture strategies for designing connected systems tha...
Dale Kim is the Director of Industry Solutions at MapR. His background includes a variety of technical and management roles at information technology companies. While his experience includes work with relational databases, much of his career pertains to non-relational data in the areas of search, content management, and NoSQL, and includes senior roles in technical marketing, sales engineering, and support engineering. Dale holds an MBA from Santa Clara University, and a BA in Computer Science from the University of California, Berkeley.
Wearable devices have come of age. The primary applications of wearables so far have been "the Quantified Self" or the tracking of one's fitness and health status. We propose the evolution of wearables into social and emotional communication devices. Our BE(tm) sensor uses light to visualize the skin conductance response. Our sensors are very inexpensive and can be massively distributed to audiences or groups of any size, in order to gauge reactions to performances, video, or any kind of presentation. In her session at @ThingsExpo, Jocelyn Scheirer, CEO & Founder of Bionolux, will discuss ho...
The cloud is now a fact of life but generating recurring revenues that are driven by solutions and services on a consumption model have been hard to implement, until now. In their session at 16th Cloud Expo, Ermanno Bonifazi, CEO & Founder of Solgenia, and Ian Khan, Global Strategic Positioning & Brand Manager at Solgenia, will discuss how a top European telco has leveraged the innovative recurring revenue generating capability of the consumption cloud to enable a unique cloud monetization model to drive results.
As organizations shift toward IT-as-a-service models, the need for managing and protecting data residing across physical, virtual, and now cloud environments grows with it. CommVault can ensure protection &E-Discovery of your data – whether in a private cloud, a Service Provider delivered public cloud, or a hybrid cloud environment – across the heterogeneous enterprise. In his session at 16th Cloud Expo, Randy De Meno, Chief Technologist - Windows Products and Microsoft Partnerships, will discuss how to cut costs, scale easily, and unleash insight with CommVault Simpana software, the only si...
Analytics is the foundation of smart data and now, with the ability to run Hadoop directly on smart storage systems like Cloudian HyperStore, enterprises will gain huge business advantages in terms of scalability, efficiency and cost savings as they move closer to realizing the potential of the Internet of Things. In his session at 16th Cloud Expo, Paul Turner, technology evangelist and CMO at Cloudian, Inc., will discuss the revolutionary notion that the storage world is transitioning from mere Big Data to smart data. He will argue that today’s hybrid cloud storage solutions, with commodity...
Every innovation or invention was originally a daydream. You like to imagine a “what-if” scenario. And with all the attention being paid to the so-called Internet of Things (IoT) you don’t have to stretch the imagination too much to see how this may impact commercial and homeowners insurance. We’re beyond the point of accepting this as a leap of faith. The groundwork is laid. Now it’s just a matter of time. We can thank the inventors of smart thermostats for developing a practical business application that everyone can relate to. Gone are the salad days of smart home apps, the early chalkb...
Cloud data governance was previously an avoided function when cloud deployments were relatively small. With the rapid adoption in public cloud – both rogue and sanctioned, it’s not uncommon to find regulated data dumped into public cloud and unprotected. This is why enterprises and cloud providers alike need to embrace a cloud data governance function and map policies, processes and technology controls accordingly. In her session at 15th Cloud Expo, Evelyn de Souza, Data Privacy and Compliance Strategy Leader at Cisco Systems, will focus on how to set up a cloud data governance program and s...
Roberto Medrano, Executive Vice President at SOA Software, had reached 30,000 page views on his home page - http://RobertoMedrano.SYS-CON.com/ - on the SYS-CON family of online magazines, which includes Cloud Computing Journal, Internet of Things Journal, Big Data Journal, and SOA World Magazine. He is a recognized executive in the information technology fields of SOA, internet security, governance, and compliance. He has extensive experience with both start-ups and large companies, having been involved at the beginning of four IT industries: EDA, Open Systems, Computer Security and now SOA.
The industrial software market has treated data with the mentality of “collect everything now, worry about how to use it later.” We now find ourselves buried in data, with the pervasive connectivity of the (Industrial) Internet of Things only piling on more numbers. There’s too much data and not enough information. In his session at @ThingsExpo, Bob Gates, Global Marketing Director, GE’s Intelligent Platforms business, to discuss how realizing the power of IoT, software developers are now focused on understanding how industrial data can create intelligence for industrial operations. Imagine ...
We certainly live in interesting technological times. And no more interesting than the current competing IoT standards for connectivity. Various standards bodies, approaches, and ecosystems are vying for mindshare and positioning for a competitive edge. It is clear that when the dust settles, we will have new protocols, evolved protocols, that will change the way we interact with devices and infrastructure. We will also have evolved web protocols, like HTTP/2, that will be changing the very core of our infrastructures. At the same time, we have old approaches made new again like micro-services...
Operational Hadoop and the Lambda Architecture for Streaming Data Apache Hadoop is emerging as a distributed platform for handling large and fast incoming streams of data. Predictive maintenance, supply chain optimization, and Internet-of-Things analysis are examples where Hadoop provides the scalable storage, processing, and analytics platform to gain meaningful insights from granular data that is typically only valuable from a large-scale, aggregate view. One architecture useful for capturing and analyzing streaming data is the Lambda Architecture, representing a model of how to analyze rea...
Today’s enterprise is being driven by disruptive competitive and human capital requirements to provide enterprise application access through not only desktops, but also mobile devices. To retrofit existing programs across all these devices using traditional programming methods is very costly and time consuming – often prohibitively so. In his session at @ThingsExpo, Jesse Shiah, CEO, President, and Co-Founder of AgilePoint Inc., discussed how you can create applications that run on all mobile devices as well as laptops and desktops using a visual drag-and-drop application – and eForms-buildi...
SYS-CON Events announced today that Vitria Technology, Inc. will exhibit at SYS-CON’s @ThingsExpo, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Vitria will showcase the company’s new IoT Analytics Platform through live demonstrations at booth #330. Vitria’s IoT Analytics Platform, fully integrated and powered by an operational intelligence engine, enables customers to rapidly build and operationalize advanced analytics to deliver timely business outcomes for use cases across the industrial, enterprise, and consumer segments.
SYS-CON Events announced today that Dyn, the worldwide leader in Internet Performance, will exhibit at SYS-CON's 16th International Cloud Expo®, which will take place on June 9-11, 2015, at the Javits Center in New York City, NY. Dyn is a cloud-based Internet Performance company. Dyn helps companies monitor, control, and optimize online infrastructure for an exceptional end-user experience. Through a world-class network and unrivaled, objective intelligence into Internet conditions, Dyn ensures traffic gets delivered faster, safer, and more reliably than ever.