Welcome!

Cognitive Computing Authors: Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan, Zakia Bouachraoui

News Feed Item

Reputation Changer: Scam Allegations Still Have Capacity to Ruin Businesses

Online Consumers Are Increasingly Wary of Scams -- Which Means a Scam Allegation Has the Potential to Destroy a Business or Brand; Reputation Changer Weighs In

NEW YORK, NY -- (Marketwire) -- 01/30/13 -- The online scam is one of the true hallmarks of the Internet -- but according to a recent report from The Next Web, online consumers are increasingly wary of even the slightest hint of online fraud. The article notes that scam artists are continually looking for new ways to dupe innocent consumers, but that Web users, in turn, are constantly becoming more sophisticated, and more averse to doing business with companies or online merchants whose names have become associated with disreputable activity. This is ultimately a promising and encouraging report for online consumers, but not for businesses that have been unfairly maligned as fraudulent or dishonest. The report has captured the attention of Reputation Changer, which has weighed in with a new comment to the press -- and according to the statement from Reputation Changer, scam allegations, even when they are false, still have the capacity to dismantle an entire business.

"This is an area in which online reputation management is absolutely essential for businesses and brands," remarks Michael Zammuto, who serves as the President and COO of Reputation Changer. "Consumers are becoming more and more prone to conducting Google searches, and consulting with online reviews, before making any big purchases -- and if the first thing they see is a report that your business is a scam operation, or that it is in any way fraudulent, you are bound to start losing customers in a hurry."

Zammuto offers an example of what he is talking about. "We have dealt with clients who have run perfectly reputable, upstanding businesses, providing terrific products and services to their clients," he explains. "Then, one customer comes along who is dissatisfied, for whatever reason, and he takes to the Web and announces that the client's company is just a scam. Obviously, this is going to be bad for business. Clients will jump ship, sales will plummet, and in the end it can all but sink an entire company."

Zammuto cautions businesses that, no matter how honest or reputable their operations may be, they can still be accused of wrongdoing. "Even a totally false and unverified scam allegation can do huge damage," he cautions. "And these fake scam reports can be planted by unreasonable consumers, by disgruntled employees, by former staff members, and even by business rivals."

Zammuto warns businesses and brands that, because online scam listings can happen at any time, constant vigilance is necessary. "Unfortunately, no business is totally safe from this kind of online defamation, which is why reputation management should be on every company's radar," he advises. "You cannot stop online defamation, but, through careful reputation monitoring, you can be alert to it the minute it happens, and take necessary action to address it." To this end, Zammuto recommends that companies set up Google alerts, and also that they peruse online review portals, like Yelp.com, on a regular basis.

Zammuto goes on to say that, when defamation does happen, companies are far from powerless against it. "A professional reputation defense firm can implement strategies and technologies that will restore a company's name to a place of respectability," he explains. "We cannot wave a wand and make those defamatory listings disappear, but we can bury them, making them non-issues -- and ultimately, we can help our clients to make strong first impressions with online consumers."

ABOUT:

Reputation Changer was founded in 2009 by a group of digital marketing experts. The firm rapidly grew into the world's foremost online reputation management and monitoring company; now, Reputation Changer provides an array of services in brand enhancement and negative review suppression, to a client base that includes Fortune 500 companies, small businesses, and individuals. At Reputation Changer, scam reports, online complaints, and negative reviews are regarded as grave threats to the client's reputation, and as such they are responded to promptly and effectively.

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

IoT & Smart Cities Stories
The deluge of IoT sensor data collected from connected devices and the powerful AI required to make that data actionable are giving rise to a hybrid ecosystem in which cloud, on-prem and edge processes become interweaved. Attendees will learn how emerging composable infrastructure solutions deliver the adaptive architecture needed to manage this new data reality. Machine learning algorithms can better anticipate data storms and automate resources to support surges, including fully scalable GPU-c...
Machine learning has taken residence at our cities' cores and now we can finally have "smart cities." Cities are a collection of buildings made to provide the structure and safety necessary for people to function, create and survive. Buildings are a pool of ever-changing performance data from large automated systems such as heating and cooling to the people that live and work within them. Through machine learning, buildings can optimize performance, reduce costs, and improve occupant comfort by ...
The explosion of new web/cloud/IoT-based applications and the data they generate are transforming our world right before our eyes. In this rush to adopt these new technologies, organizations are often ignoring fundamental questions concerning who owns the data and failing to ask for permission to conduct invasive surveillance of their customers. Organizations that are not transparent about how their systems gather data telemetry without offering shared data ownership risk product rejection, regu...
René Bostic is the Technical VP of the IBM Cloud Unit in North America. Enjoying her career with IBM during the modern millennial technological era, she is an expert in cloud computing, DevOps and emerging cloud technologies such as Blockchain. Her strengths and core competencies include a proven record of accomplishments in consensus building at all levels to assess, plan, and implement enterprise and cloud computing solutions. René is a member of the Society of Women Engineers (SWE) and a m...
Poor data quality and analytics drive down business value. In fact, Gartner estimated that the average financial impact of poor data quality on organizations is $9.7 million per year. But bad data is much more than a cost center. By eroding trust in information, analytics and the business decisions based on these, it is a serious impediment to digital transformation.
Digital Transformation: Preparing Cloud & IoT Security for the Age of Artificial Intelligence. As automation and artificial intelligence (AI) power solution development and delivery, many businesses need to build backend cloud capabilities. Well-poised organizations, marketing smart devices with AI and BlockChain capabilities prepare to refine compliance and regulatory capabilities in 2018. Volumes of health, financial, technical and privacy data, along with tightening compliance requirements by...
Predicting the future has never been more challenging - not because of the lack of data but because of the flood of ungoverned and risk laden information. Microsoft states that 2.5 exabytes of data are created every day. Expectations and reliance on data are being pushed to the limits, as demands around hybrid options continue to grow.
Digital Transformation and Disruption, Amazon Style - What You Can Learn. Chris Kocher is a co-founder of Grey Heron, a management and strategic marketing consulting firm. He has 25+ years in both strategic and hands-on operating experience helping executives and investors build revenues and shareholder value. He has consulted with over 130 companies on innovating with new business models, product strategies and monetization. Chris has held management positions at HP and Symantec in addition to ...
Enterprises have taken advantage of IoT to achieve important revenue and cost advantages. What is less apparent is how incumbent enterprises operating at scale have, following success with IoT, built analytic, operations management and software development capabilities - ranging from autonomous vehicles to manageable robotics installations. They have embraced these capabilities as if they were Silicon Valley startups.
As IoT continues to increase momentum, so does the associated risk. Secure Device Lifecycle Management (DLM) is ranked as one of the most important technology areas of IoT. Driving this trend is the realization that secure support for IoT devices provides companies the ability to deliver high-quality, reliable, secure offerings faster, create new revenue streams, and reduce support costs, all while building a competitive advantage in their markets. In this session, we will use customer use cases...