Welcome!

API Journal Authors: Pat Romanski, Craig Lowell, Elizabeth White, Carmen Gonzalez, Harry Trott

News Feed Item

Final SES London 2013 Conference Agenda Highlights the Latest Trends and Challenges Facing the Online Marketing Industry

The final conference agenda for SES London 2013, which has just been updated, highlights the latest trends and challenges facing the online marketing industry. The 14th annual SES London will be held 18-21 February, 2013, at the Queen Elizabeth II Conference Centre.

The 14th annual SES London will be held 18-21 February, 2013, at the Queen Elizabeth II Conference C ...

The 14th annual SES London will be held 18-21 February, 2013, at the Queen Elizabeth II Conference Centre. (Photo: Business Wire)

“With three ‘kick-ass’ keynotes, 36 sessions on hot topics, and 72 industry experts as speakers, SES London 2013 is shaping up to be Europe’s leading digital marketing event,” says Mike Grehan, publisher of Search Engine Watch and ClickZ and producer of the SES international conference series. “Along with three days packed full of essential content to help experienced and advertising professionals navigate the digital landscape, SES London 2013 also includes a 2-day expo featuring leading vendors in the industry, along with a host of networking opportunities.”

On Tuesday, 19 Feb., Dave Coplin, Chief Envisioning Officer, Advertising and Online, Microsoft UK, will give the Morning Keynote, which is entitled, “Future Forward – Paradigm Shifts in the Digital Revolution.”

Coplin says, “The web is quietly, but quickly, undergoing a social revolution, blending the analogue and digital worlds to become even more powerful in the way we all live, work and play. Search is at the very heart of this change as the internet evolves to be more about ‘doing’ and less about ‘finding’. Understanding this change is crucial, not just for the satisfaction and welfare of consumers and customers, but equally for the success and relevance of brands and businesses. This session will uncover the challenges (and opportunities!) faced by us all as we move further into this new way of living and working, and how shifting to a more human approach enables us to unlock the full potential of all that technology has to offer a modern society.”

On Tuesday, one of the conference sessions on hot topics is entitled, “How to Earn Visiblity & Links Through Killer Content Strategy.” SES London 2013 held a poll on Facebook last week that allowed the audience to vote on the final session. This was the winning session.

On Wednesday, 20 Feb., Dara Nasr, Head of Agency Sales, Twitter, will give the morning keynote, “Maximising Realtime Marketing Opportunities and Transmedia Storytelling.” He will provide:

  • Examples of how people connect through shared interests
  • Case studies of brands communicating with their customers
  • Learnings around harnessing a transmedia approach to planning
  • Real-time examples of brands pushing their campaigns further and faster

On Wednesday, another one of the hot sessions is entitled, “Remarketing/Retargeting Done Right... & Wrong.”

On Thursday, 21 Feb., Marty Weintraub, Founder & Evangelist, aimClear, will give the morning keynote, “Optimizing Humans! The Art Of Data-Driven Social Marketing.” Attendees will:

  • Learn techniques for mapping search to social. Discover how to identify socially plugged-in authority users along classic lines of search conversion semantics history.
  • Explore organic and paid social mashup tactics to leverage the data.
  • Investigate data-driven friending tactics: Life & career altering perspective shifts regarding how community managers (and everyday people) can undertake programmatic outreach to connect with personal & business authority users and collect them as friends for fun and profit.
  • Probe killer social media paid tactics to target the "whole user" in social channels.
  • Consider new KPIs for measuring social media efforts, including "friend leads" and conversion.

On Thursday, one of the hot sessions is entitled, “Living in a ‘Smart’ World – How Mobile and Tablets are Shifting Social Behaviour.”

About SES London

SES London 2013 offers a range of conference passes for any one day or all three days of the conference, a half-day or full day of onsite training, as well as the full conference plus the training. Group discounts for groups of 4 our more pass holders who are from the same company and register at the same time are also available.

About Incisive Media

Incisive Media’s SES Conference & Expo is a leading global education conference and training series focused on the digital marketing industry. Other Incisive resources for interactive marketers include Click for digital marketing news, information, commentary, advice, opinion and research and Search Engine Watch, which provides news and information about search, analysis of the search engine industry and tools for improving search marketing effectiveness. For more information, visit http://www.incisivemedia.com/.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"Once customers get a year into their IoT deployments, they start to realize that they may have been shortsighted in the ways they built out their deployment and the key thing I see a lot of people looking at is - how can I take equipment data, pull it back in an IoT solution and show it in a dashboard," stated Dave McCarthy, Director of Products at Bsquare Corporation, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Fact is, enterprises have significant legacy voice infrastructure that’s costly to replace with pure IP solutions. How can we bring this analog infrastructure into our shiny new cloud applications? There are proven methods to bind both legacy voice applications and traditional PSTN audio into cloud-based applications and services at a carrier scale. Some of the most successful implementations leverage WebRTC, WebSockets, SIP and other open source technologies. In his session at @ThingsExpo, Da...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like “How is my application doing” but no id...
@GonzalezCarmen has been ranked the Number One Influencer and @ThingsExpo has been named the Number One Brand in the “M2M 2016: Top 100 Influencers and Brands” by Onalytica. Onalytica analyzed tweets over the last 6 months mentioning the keywords M2M OR “Machine to Machine.” They then identified the top 100 most influential brands and individuals leading the discussion on Twitter.
As data explodes in quantity, importance and from new sources, the need for managing and protecting data residing across physical, virtual, and cloud environments grow with it. Managing data includes protecting it, indexing and classifying it for true, long-term management, compliance and E-Discovery. Commvault can ensure this with a single pane of glass solution – whether in a private cloud, a Service Provider delivered public cloud or a hybrid cloud environment – across the heterogeneous enter...
"IoT is going to be a huge industry with a lot of value for end users, for industries, for consumers, for manufacturers. How can we use cloud to effectively manage IoT applications," stated Ian Khan, Innovation & Marketing Manager at Solgeniakhela, in this SYS-CON.tv interview at @ThingsExpo, held November 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
"We're a cybersecurity firm that specializes in engineering security solutions both at the software and hardware level. Security cannot be an after-the-fact afterthought, which is what it's become," stated Richard Blech, Chief Executive Officer at Secure Channels, in this SYS-CON.tv interview at @ThingsExpo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Information technology is an industry that has always experienced change, and the dramatic change sweeping across the industry today could not be truthfully described as the first time we've seen such widespread change impacting customer investments. However, the rate of the change, and the potential outcomes from today's digital transformation has the distinct potential to separate the industry into two camps: Organizations that see the change coming, embrace it, and successful leverage it; and...
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, discussed the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
We are always online. We access our data, our finances, work, and various services on the Internet. But we live in a congested world of information in which the roads were built two decades ago. The quest for better, faster Internet routing has been around for a decade, but nobody solved this problem. We’ve seen band-aid approaches like CDNs that attack a niche's slice of static content part of the Internet, but that’s it. It does not address the dynamic services-based Internet of today. It does...
Internet of @ThingsExpo, taking place June 6-8, 2017 at the Javits Center in New York City, New York, is co-located with the 20th International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo New York Call for Papers is now open.
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
20th Cloud Expo, taking place June 6-8, 2017, at the Javits Center in New York City, NY, will feature technical sessions from a rock star conference faculty and the leading industry players in the world. Cloud computing is now being embraced by a majority of enterprises of all sizes. Yesterday's debate about public vs. private has transformed into the reality of hybrid cloud: a recent survey shows that 74% of enterprises have a hybrid cloud strategy.
Everyone knows that truly innovative companies learn as they go along, pushing boundaries in response to market changes and demands. What's more of a mystery is how to balance innovation on a fresh platform built from scratch with the legacy tech stack, product suite and customers that continue to serve as the business' foundation. In his General Session at 19th Cloud Expo, Michael Chambliss, Head of Engineering at ReadyTalk, discussed why and how ReadyTalk diverted from healthy revenue and mor...
The 20th International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held June 6-8, 2017, at the Javits Center in New York City, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Containers, Microservices and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding business opportunity. Submit your speaking proposal ...
You have great SaaS business app ideas. You want to turn your idea quickly into a functional and engaging proof of concept. You need to be able to modify it to meet customers' needs, and you need to deliver a complete and secure SaaS application. How could you achieve all the above and yet avoid unforeseen IT requirements that add unnecessary cost and complexity? You also want your app to be responsive in any device at any time. In his session at 19th Cloud Expo, Mark Allen, General Manager of...
The Internet of Things (IoT) promises to simplify and streamline our lives by automating routine tasks that distract us from our goals. This promise is based on the ubiquitous deployment of smart, connected devices that link everything from industrial control systems to automobiles to refrigerators. Unfortunately, comparatively few of the devices currently deployed have been developed with an eye toward security, and as the DDoS attacks of late October 2016 have demonstrated, this oversight can ...
"ReadyTalk is an audio and web video conferencing provider. We've really come to embrace WebRTC as the platform for our future of technology," explained Dan Cunningham, CTO of ReadyTalk, in this SYS-CON.tv interview at WebRTC Summit at 19th Cloud Expo, held November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Bert Loomis was a visionary. This general session will highlight how Bert Loomis and people like him inspire us to build great things with small inventions. In their general session at 19th Cloud Expo, Harold Hannon, Architect at IBM Bluemix, and Michael O'Neill, Strategic Business Development at Nvidia, discussed the accelerating pace of AI development and how IBM Cloud and NVIDIA are partnering to bring AI capabilities to "every day," on-demand. They also reviewed two "free infrastructure" pr...
Major trends and emerging technologies – from virtual reality and IoT, to Big Data and algorithms – are helping organizations innovate in the digital era. However, to create real business value, IT must think beyond the ‘what’ of digital transformation to the ‘how’ to harness emerging trends, innovation and disruption. Architecture is the key that underpins and ties all these efforts together. In the digital age, it’s important to invest in architecture, extend the enterprise footprint to the cl...