Welcome!

Cognitive Computing Authors: Liz McMillan, Elizabeth White, Yeshim Deniz, Pat Romanski, Shelly Palmer

News Feed Item

Belly Sweetens the Deal with New Belly Bites Sampling Program

Belly, the ultimate customer loyalty and rewards program, launched Belly Bites, an exclusive new program that provides Belly members with samples at local businesses and helps merchants attract new loyal customers by offering just a taste of their product or service. In conjunction with the release of its new Android app and updated iPhone app, Belly has made it even easier to find new places to Belly all over town.

Unlike daily deals that tend to cannibalize existing loyal customers and require merchants to give up more than most would like, Belly Bites target only new customers with hyper-local offerings based on surrounding businesses where they’ve already Belly’d. This focused targeting drives in new customers that have a high probability of becoming loyal patrons. And, by offering just a sample of a product or service, merchants can affordably attract new customers without giving away too much, and can effectively gain insight to track new and repeat visits.

“Everyone loves sampling new products, and it’s always been a proven way to drive new customers through the door,” said Logan LaHive, Belly Founder and CEO. “But, there’s no way to track whether those customers will return after you get them into your business that first time. With Belly Bites, we can directly target the loyal customer base in your area, entice them with a sample product from your business and drive them back more often through the Belly loyalty program, all while providing actionable insight and data to help you run your business better.”

Fill Your Belly with Bites

Discovering Belly Bites is as simple as choosing them through the Belly mobile app for Android or iPhone, or online at BellyCard.com/bites. Belly Bites are loaded into members’ Belly accounts and appear instantly when they Belly at the in-store tablet for fast, easy redemption. Belly Businesses offer a wide variety of sample Bites, like a free jumbo order of wings, a gratis $10 gift certificate, a free haircut, one-week free gym pass, free ticket to a comedy club or complimentary manicure. All of these offers are targeted to each Belly member based on their Belly activity, ensuring that the experience is new and specific to their interests.

Belly Bites for SMBs

Belly Bites give businesses more than just an easy and cost-effective way to gain new customers. By combining this feature with their pre-existing Belly loyalty program, Belly merchants can target new customers, track their returns and only pay based on performance. Belly Bites fuse the best of hyper-local and mobile marketing with an easy-to-manage loyalty program that creates the first full-circle customer acquisition and retention platform.

“The new customers Belly has sent us through our Belly Bite are exactly our target market,“ said Michael Kauffman from Flashes Hair Design in Chicago. “They match the demographic of our existing customers, all the way down to their age. I am confident they will return, and I know Belly can track that for me.”

Belly Bites campaigns have already generated up to 50 percent repeat customer rates for Belly Businesses in just the first two months, driving new, loyal customers to merchants in the Belly network. This includes the initial launch of Chicago, with new Belly Bites campaigns beginning in Washington, D.C. and Austin, Texas, with more cities coming soon.

“The thing about typical daily deal sites is they draw deal-seekers from all over, which isn’t ideal for a restaurant like ours,” said Emery Garcia with Burger Philosophy in Chicago. “With this promotion, I know the people I'm giving a discount to either live or work in the area because of the frequency at which they 'check-in' at other places around us, making them the customers we want."

New Android App Delivers a Better Belly Experience

The new Belly app for Android delivers a more streamlined mobile experience for finding and redeeming the best Belly offers and Belly Bites. Based on the Android Holo theme, the upgraded app is backward compatible with nearly all Android phones on the market. And, with the new Belly Widget, users can save the Belly QR code to their home or lock screen (lock screen widget available on Android 4.2 and above) for quick and easy access every time they Belly at their favorite Belly Business without having to unlock the device. One of the first apps to use the new Google Maps API for 3D navigation, the new Android app makes finding new Belly Businesses and Bites fast and easy.

To get started with Belly Bites for any business, go to www.getbelly.com. Or, to check out local Belly Bites already available, go to www.bellycard.com/bites or download the Belly mobile app.

About Belly

Belly is the leading loyalty platform in the country. With thousands of merchants, Belly revolutionizes traditional loyalty concepts and works with each business to design a customized, unique rewards suite their customers actually want. Using a tablet and single card or iPhone or Android app, Belly unlocks new opportunities for customer engagement and digital advocacy. Belly is headquartered in Chicago, Illinois and received funding from Andreessen Horowitz and Lightbank. For more information, visit www.bellycard.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that Outscale, a global pure play Infrastructure as a Service provider and strategic partner of Dassault Systèmes, will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 2010, Outscale simplifies infrastructure complexities and boosts the business agility of its customers. Outscale delivers a secure, reliable and industrial strength solution for its customers, which in...
With major technology companies and startups seriously embracing Cloud strategies, now is the perfect time to attend @CloudExpo | @ThingsExpo, June 6-8, 2017, at the Javits Center in New York City, NY and October 31 - November 2, 2017, Santa Clara Convention Center, CA. Learn what is going on, contribute to the discussions, and ensure that your enterprise is on the right path to Digital Transformation.
SYS-CON Events announced today that EARP Integration will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. EARP Integration is a passionate software house. Since its inception in 2009 the company successfully delivers smart solutions for cities and factories that start their digital transformation. EARP provides bespoke solutions like, for example, advanced enterprise portals, business intelligence systems an...
Existing Big Data solutions are mainly focused on the discovery and analysis of data. The solutions are scalable and highly available but tedious when swapping in and swapping out occurs in disarray and thrashing takes place. The resolution for thrashing through machine learning algorithms and support nomenclature is through simple techniques. Organizations that have been collecting large customer data are increasingly seeing the need to use the data for swapping in and out and thrashing occurs ...
Amazon started as an online bookseller 20 years ago. Since then, it has evolved into a technology juggernaut that has disrupted multiple markets and industries and touches many aspects of our lives. It is a relentless technology and business model innovator driving disruption throughout numerous ecosystems. Amazon’s AWS revenues alone are approaching $16B a year making it one of the largest IT companies in the world. With dominant offerings in Cloud, IoT, eCommerce, Big Data, AI, Digital Assis...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs oft...
The 21st International Cloud Expo has announced that its Call for Papers is open. Cloud Expo, to be held October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, brings together Cloud Computing, Big Data, Internet of Things, DevOps, Digital Transformation, Machine Learning and WebRTC to one location. With cloud computing driving a higher percentage of enterprise IT budgets every year, it becomes increasingly important to plant your flag in this fast-expanding busin...
Internet of @ThingsExpo, taking place October 31 - November 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with the 21st International Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. @ThingsExpo Silicon Valley Call for Papers is now open.
As cloud adoption continues to transform business, today's global enterprises are challenged with managing a growing amount of information living outside of the data center. The rapid adoption of IoT and increasingly mobile workforce are exacerbating the problem. Ensuring secure data sharing and efficient backup poses capacity and bandwidth considerations as well as policy and regulatory compliance issues.
SYS-CON Events announced today that Interoute has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Interoute is the owner operator of Europe's largest network and a global cloud services platform, which encompasses over 70,000 km of lit fiber, 15 data centers, 17 virtual data centers and 33 colocation centers, with connections to 195 additional partner data centers. Our full-service Unifie...
In order to meet the rapidly changing demands of today’s customers, companies are continually forced to redefine their business strategies in order to meet these needs, stay relevant and continue to see profitable growth. IoT deployment and development is integral in this transformation, and today businesses are increasingly seeing the value of investing their resources into IoT deployments. These technologies are able increase ROI through projects such as connecting supply chains or enabling sm...
SYS-CON Events announced today that Progress, a global leader in application development, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Enterprises today are rapidly adopting the cloud, while continuing to retain business-critical/sensitive data inside the firewall. This is creating two separate data silos – one inside the firewall and the other outside the firewall. Cloud ISVs ofte...
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm.
SYS-CON Events announced today that DivvyCloud will exhibit at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. DivvyCloud software enables organizations to achieve their cloud computing goals by simplifying and automating security, compliance and cost optimization of public and private cloud infrastructure. Using DivvyCloud, customers can leverage programmatic Bots to identify and remediate common cloud problems in rea...
SYS-CON Events announced today that Cloudistics, an on-premises cloud computing company, has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Cloudistics delivers a complete public cloud experience with composable on-premises infrastructures to medium and large enterprises. Its software-defined technology natively converges network, storage, compute, virtualization, and management into a ...
New competitors, disruptive technologies, and growing expectations are pushing every business to both adopt and deliver new digital services. This ‘Digital Transformation’ demands rapid delivery and continuous iteration of new competitive services via multiple channels, which in turn demands new service delivery techniques – including DevOps. In this power panel at @DevOpsSummit 20th Cloud Expo, moderated by DevOps Conference Co-Chair Andi Mann, panelists will examine how DevOps helps to meet th...
SYS-CON Events announced today that A&I Solutions has been named “Bronze Sponsor” of SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. Founded in 1999, A&I Solutions is a leading information technology (IT) software and services provider focusing on best-in-class enterprise solutions. By partnering with industry leaders in technology, A&I assures customers high performance levels across all IT environments including: mai...
Every successful software product evolves from an idea to an enterprise system. Notably, the same way is passed by the product owner's company. In his session at 20th Cloud Expo, Oleg Lola, CEO of MobiDev, will provide a generalized overview of the evolution of a software product, the product owner, the needs that arise at various stages of this process, and the value brought by a software development partner to the product owner as a response to these needs.
SYS-CON Events announced today that delaPlex will exhibit at SYS-CON's @ThingsExpo, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.
SYS-CON Events announced today that Tappest will exhibit MooseFS at SYS-CON's 20th International Cloud Expo®, which will take place on June 6-8, 2017, at the Javits Center in New York City, NY. MooseFS is a breakthrough concept in the storage industry. It allows you to secure stored data with either duplication or erasure coding using any server. The newest – 4.0 version of the software enables users to maintain the redundancy level with even 50% less hard drive space required. The software func...