Welcome!

Cognitive Computing Authors: William Schmarzo, Elizabeth White, Pat Romanski, Liz McMillan, Yeshim Deniz

News Feed Item

Rubicon Project Names Greg Raifman President and Todd Tappin COO/CFO

Rubicon Project CEO and Founder Frank Addante has named former Mediaplex Founder & CEO Greg Raifman as President and former founding Overture CFO Todd Tappin as COO/CFO. Raifman, pioneer of buyer ad serving technology at Mediaplex and Tappin, pioneer of search ad automation technology at Overture join Addante, pioneer of publisher ad serving technology to assist the Rubicon Project Team on its mission to automate the buying and selling of all digital advertising.

Raifman, who will report directly to Addante as President, a newly created position, recently served as the Executive Chairman of video ad exchange and real time bidding company LiveRail, Inc. Prior to LiveRail, Raifman founded and served as the Chairman, CEO and President of Mediaplex Inc. (NASDAQ “MPLX”). Under his management Mediaplex grew from inception to a global advertising technology company with seven offices in the U.S., Europe and Asia, more than 400 employees and a $4 billion market cap before merging with ValueClick in October 2001. Mediaplex developed many of the initial ad serving technologies for the advertising industry that are still used today, more than 13 years later, including adXML and mobile java objects [MOJO]. Raifman will manage the day-to-day operations of Rubicon Project and will utilize his previous experience to help ramp the company’s buyer automation initiatives.

“Being ahead of the curve, in 2000 Greg and his Mediaplex team invented adXML, an innovative language used to process transactions between ad buyers and sellers electronically,” said Addante, the former founder & CTO of L90, where he pioneered the adMonitor ad-serving technology acquired by DoubleClick in 2001. “Thirteen years ago, Greg and I successfully conducted the first electronic ad transaction between Mediaplex’s buy-side ad server and L90’s publisher-side ad server. This type of transaction was the foundation for today’s electronic ad marketplaces, which are becoming ubiquitous.”

“The opportunity to join Frank and the Rubicon Project team is a game-changing opportunity for me,” said Raifman. “I look forward to working with the strong leadership team to further Rubicon Project’s goal of automating the ad industry, and finish what Frank and I started back in 2000.”

Tappin will be responsible for Rubicon’s operating and financial plan. Tappin has strategic experience in search automation technology and the video ad market, and deep experience in successfully executing and managing mergers and acquisitions. Prior to Rubicon Project, Tappin was the CEO of SocialVibe, a video real-time buying company. Before SocialVibe, Tappin was the founding CFO of Overture, Inc., the company that invented search automation technology, which was ultimately acquired by Yahoo! for $1.63 billion. Tappin, who was instrumental in negotiating the sale of Overture to Yahoo!, helped lead Overture from startup to more than $1 billion in annual revenues and 1,400 employees.

“Rubicon Project is automating all digital advertising just as Overture did for search,” said Tappin. “I am excited to take on this new challenge at this time in the company’s trajectory. I hope that my experience in managing the IPO and M&A processes will be instrumental in executing Rubicon Project’s current operating plan and strategic initiatives.”

As part of Rubicon’s leadership renewal, General Counsel Victoria von Szeliski will now take on the added title of EVP, Culture and Business Affairs. “At the Rubicon Project, culture matters. We hire the smartest people that build pioneering products that, in turn, attract great customers,” said Addante.

“We are growing our tech culture to encourage innovation and enable us to recruit, reward and retain team members who share our values,” said von Szeliski. “We plan to hire more than 100 new employees worldwide this year through organic growth, and to integrate additional team members via M&A.” She will also be responsible for Rubicon Project’s corporate services functions and philanthropic initiatives.

This story first appeared in AllThingsD.

About Rubicon

The Rubicon Project® is a leading technology company automating the buying and selling of advertising globally. REVV®, the industry’s largest independent technology platform is used by more than 500 of the world’s premium publishers to transact with more than 100,000 advertisers. REVV’s automation technologies and optimization algorithms allow buyers and sellers to conduct their business at global scale in a brand-safe marketplace where billions of transactions occur every single day. To learn more, visit www.rubiconproject.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"MobiDev is a software development company and we do complex, custom software development for everybody from entrepreneurs to large enterprises," explained Alan Winters, U.S. Head of Business Development at MobiDev, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
Large industrial manufacturing organizations are adopting the agile principles of cloud software companies. The industrial manufacturing development process has not scaled over time. Now that design CAD teams are geographically distributed, centralizing their work is key. With large multi-gigabyte projects, outdated tools have stifled industrial team agility, time-to-market milestones, and impacted P&L stakeholders.
"Akvelon is a software development company and we also provide consultancy services to folks who are looking to scale or accelerate their engineering roadmaps," explained Jeremiah Mothersell, Marketing Manager at Akvelon, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
"Space Monkey by Vivent Smart Home is a product that is a distributed cloud-based edge storage network. Vivent Smart Home, our parent company, is a smart home provider that places a lot of hard drives across homes in North America," explained JT Olds, Director of Engineering, and Brandon Crowfeather, Product Manager, at Vivint Smart Home, in this SYS-CON.tv interview at @ThingsExpo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
In his session at 21st Cloud Expo, Carl J. Levine, Senior Technical Evangelist for NS1, will objectively discuss how DNS is used to solve Digital Transformation challenges in large SaaS applications, CDNs, AdTech platforms, and other demanding use cases. Carl J. Levine is the Senior Technical Evangelist for NS1. A veteran of the Internet Infrastructure space, he has over a decade of experience with startups, networking protocols and Internet infrastructure, combined with the unique ability to it...
"IBM is really all in on blockchain. We take a look at sort of the history of blockchain ledger technologies. It started out with bitcoin, Ethereum, and IBM evaluated these particular blockchain technologies and found they were anonymous and permissionless and that many companies were looking for permissioned blockchain," stated René Bostic, Technical VP of the IBM Cloud Unit in North America, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Conventi...
Gemini is Yahoo’s native and search advertising platform. To ensure the quality of a complex distributed system that spans multiple products and components and across various desktop websites and mobile app and web experiences – both Yahoo owned and operated and third-party syndication (supply), with complex interaction with more than a billion users and numerous advertisers globally (demand) – it becomes imperative to automate a set of end-to-end tests 24x7 to detect bugs and regression. In th...
"Cloud Academy is an enterprise training platform for the cloud, specifically public clouds. We offer guided learning experiences on AWS, Azure, Google Cloud and all the surrounding methodologies and technologies that you need to know and your teams need to know in order to leverage the full benefits of the cloud," explained Alex Brower, VP of Marketing at Cloud Academy, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clar...
Widespread fragmentation is stalling the growth of the IIoT and making it difficult for partners to work together. The number of software platforms, apps, hardware and connectivity standards is creating paralysis among businesses that are afraid of being locked into a solution. EdgeX Foundry is unifying the community around a common IoT edge framework and an ecosystem of interoperable components.
Coca-Cola’s Google powered digital signage system lays the groundwork for a more valuable connection between Coke and its customers. Digital signs pair software with high-resolution displays so that a message can be changed instantly based on what the operator wants to communicate or sell. In their Day 3 Keynote at 21st Cloud Expo, Greg Chambers, Global Group Director, Digital Innovation, Coca-Cola, and Vidya Nagarajan, a Senior Product Manager at Google, discussed how from store operations and ...
"There's plenty of bandwidth out there but it's never in the right place. So what Cedexis does is uses data to work out the best pathways to get data from the origin to the person who wants to get it," explained Simon Jones, Evangelist and Head of Marketing at Cedexis, in this SYS-CON.tv interview at 21st Cloud Expo, held Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA.
SYS-CON Events announced today that CrowdReviews.com has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5–7, 2018, at the Javits Center in New York City, NY. CrowdReviews.com is a transparent online platform for determining which products and services are the best based on the opinion of the crowd. The crowd consists of Internet users that have experienced products and services first-hand and have an interest in letting other potential buye...
SYS-CON Events announced today that Telecom Reseller has been named “Media Sponsor” of SYS-CON's 22nd International Cloud Expo, which will take place on June 5-7, 2018, at the Javits Center in New York, NY. Telecom Reseller reports on Unified Communications, UCaaS, BPaaS for enterprise and SMBs. They report extensively on both customer premises based solutions such as IP-PBX as well as cloud based and hosted platforms.
It is of utmost importance for the future success of WebRTC to ensure that interoperability is operational between web browsers and any WebRTC-compliant client. To be guaranteed as operational and effective, interoperability must be tested extensively by establishing WebRTC data and media connections between different web browsers running on different devices and operating systems. In his session at WebRTC Summit at @ThingsExpo, Dr. Alex Gouaillard, CEO and Founder of CoSMo Software, presented ...
WebRTC is great technology to build your own communication tools. It will be even more exciting experience it with advanced devices, such as a 360 Camera, 360 microphone, and a depth sensor camera. In his session at @ThingsExpo, Masashi Ganeko, a manager at INFOCOM Corporation, introduced two experimental projects from his team and what they learned from them. "Shotoku Tamago" uses the robot audition software HARK to track speakers in 360 video of a remote party. "Virtual Teleport" uses a multip...
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, whic...
SYS-CON Events announced today that Evatronix will exhibit at SYS-CON's 21st International Cloud Expo®, which will take place on Oct 31 – Nov 2, 2017, at the Santa Clara Convention Center in Santa Clara, CA. Evatronix SA offers comprehensive solutions in the design and implementation of electronic systems, in CAD / CAM deployment, and also is a designer and manufacturer of advanced 3D scanners for professional applications.
Leading companies, from the Global Fortune 500 to the smallest companies, are adopting hybrid cloud as the path to business advantage. Hybrid cloud depends on cloud services and on-premises infrastructure working in unison. Successful implementations require new levels of data mobility, enabled by an automated and seamless flow across on-premises and cloud resources. In his general session at 21st Cloud Expo, Greg Tevis, an IBM Storage Software Technical Strategist and Customer Solution Architec...
To get the most out of their data, successful companies are not focusing on queries and data lakes, they are actively integrating analytics into their operations with a data-first application development approach. Real-time adjustments to improve revenues, reduce costs, or mitigate risk rely on applications that minimize latency on a variety of data sources. In his session at @BigDataExpo, Jack Norris, Senior Vice President, Data and Applications at MapR Technologies, reviewed best practices to ...
An increasing number of companies are creating products that combine data with analytical capabilities. Running interactive queries on Big Data requires complex architectures to store and query data effectively, typically involving data streams, an choosing efficient file format/database and multiple independent systems that are tied together through custom-engineered pipelines. In his session at @BigDataExpo at @ThingsExpo, Tomer Levi, a senior software engineer at Intel’s Advanced Analytics gr...