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Search Authors: Liz McMillan, Shelly Palmer, Lacey Thoms, Jayaram Krishnaswamy, Alex Forbes

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Nooly Wants to Be Your Most Reliable Weather Source

NoolyWhile “the weather” generally makes for dependably boring conversation, the weather itself tends to be anything but dependable. Mother Nature is mercurial, and she has no problem raining on your parade at a moment’s notice. When it comes technology and the weather, the conversation (albeit boring) is usually dominated by the usual suspects, like expensive URLs and familiar incumbents, including Weather.com, The Weather Channel and AccuWeather — to name a few. Plus, Google offers realtime weather forecasts in search, and your iPhone and Android device have native weather apps right at your fingertips. Although gaining mindshare over these incumbents would seem to be a tall order, an Israeli startup called Nooly wants to re-start the conversation — namely by giving everyday weather watchers a more dependable (and localized) weather forecast on the Web and on mobile.

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More Stories By Shelly Palmer

Shelly Palmer is the host of NBC Universal’s Live Digital with Shelly Palmer, a weekly half-hour television show about living and working in a digital world. He is Fox 5′s (WNYW-TV New York) Tech Expert and the host of United Stations Radio Network’s, MediaBytes, a daily syndicated radio report that features insightful commentary and a unique insiders take on the biggest stories in technology, media, and entertainment.