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PM Digital Defines Cutting-Edge Link Building Techniques With New Report

Companies Need to Optimize Google Search Results to Find Success

NEW YORK, NY -- (Marketwire) -- 01/25/13 -- PM Digital (www.pmdigital.com), a full-service digital marketing agency with blue-chip clients across retail, publishing, financial services, technology and non-profit sectors, has released a report, "30 Ways to Move Beyond Traditional Link Building; aka Link Building is Dead, Here's How to Do It." The report surveys the link building landscape following Google's Penguin update and provides 30 nontraditional tips designed to help marketers build quality links.

The report, which is available for download on PM Digital's website and was covered today in MediaPost's Online Media Daily, discusses guiding principles such as quality, relevance, locality, freshness and social media that are essential to driving better link performance in a post-Penguin world. Examples of tips incorporating these principles include:

  • Explore executives' real lives: Many company executives are board members within other organizations, are active in college alumni activities and have military or church leadership positions. Ask your executives about their memberships, research the sites associated with their organizations and request a link if there is a profile or mention of your executive on these third party sites.

  • Create and subtly promote a code "Easter egg": Who buzzes like web guys and gals, particularly when they feel like they are part of an inside secret? Include a cool hidden feature or HTML comment on your site and see where it takes you.

  • Create a contest or cause & promote: Whether you promote it to your site visitors or sponsor a contest on a third party forum or blog, a contest aligned with the interests of your target audience can be a very effective way of building buzz and incoming links.

"Businesses need to update their SEO strategies to find success in today's complex online marketplace. Our research and experience has shown that marketers who don't adapt may face drastic drops in the effectiveness of their efforts," said Clay Cazier, Senior Director of Natural Search Strategy. "This report ties PM Digital's expertise with research and analytics to deliver creative and strategic approaches to improving SEO results."

About PM Digital
PM Digital, a digital business of Paradysz, Inc. (www.paradysz.com), a full-service digital marketing agency, specializes in Paid Search, SEO, Social Commerce, Display Advertising, Shopping Feed Management, Email, Web Analytics and Creative. Through customized, high-touch campaigns, we grow our clients' business online. Our talent, technology and industry knowledge enables our clients to consistently achieve YOY growth. Clients include The North Face, Keurig, Burt's Bees, Martha Stewart Living, TravelZoo, and Steve Madden, among others. PM Digital is headquartered in New York, New York and also has offices in California, Arizona, and South Carolina. For more on PM Digital's thought leadership, please visit: http://www.pmdigital.com/.

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