Welcome!

API Journal Authors: Pat Romanski, Rishi Bhargava, Ed Featherston, Elizabeth White, Kevin Benedict

News Feed Item

Anametrix Unveils Multichannel Marketing Analytics Plug-in for Microsoft Excel

Anametrix, the first cloud-based, real-time digital analytics platform, introduces Anametrix Plug-in for Microsoft Excel, which embeds new marketing analytics capabilities directly into the Excel user interface. The product enables Anametrix users to easily create, refresh, upload and schedule reports from multichannel marketing data in Anametrix, and it delivers real-time access to all vendor and corporate data directly within the application marketers most frequently use for data analysis and reporting.

NEWS HIGHLIGHTS

  • Available now to both new and existing clients, the patent-pending Anametrix Plug-in for Excel enables bi-directional data exchange between Excel and multichannel marketing data in Anametrix. The product embeds four new buttons directly onto the Excel interface to give marketers real-time access to all vendor and corporate data while taking advantage of standard Excel functionality:
    • Query button launches the new Anametrix Data Wizard to automate the process of exporting to Excel marketing data from any source connected to the Anametrix platform – web analytics, advertising, email marketing, social media, search engine marketing, surveys, live chat, CRM, marketing automation, U.S. Census, and third-party research. The Data Wizard helps marketers quickly map data fields from disparate sources using a minimum common denominator, which then allows the data to be easily correlated and analyzed within Excel. Other tabs enable users to filter data and create parameters for analysis. Marketers can spend more time analyzing data and less time collecting it, with quicker and more accurate visibility into performance metrics across all channels without manual manipulation.
    • Refresh button updates data in report templates on any interval a marketer specifies to ensure access to most current data, regardless the complexity or number of Excel sheets within the report template. Marketers save time by updating reports with real-time data from all sources. Reports can be refreshed automatically with the most current data without re-formatting or re-calculating. Errors can be avoided with automatic update of pre-processed and pre-formatted data and calculations.
    • Upload button protects the integrity of data in the Anametrix platform while allowing marketers to add datasets to Anametrix. Unlike analytics tools that only allow exports to Excel, the Anametrix Plug-in for Excel offers true bi-directional data exchange. While in Excel, marketers can add to Anametrix new data, such as responses collected from an in-store survey mapped to responses from an online survey. Users can only add, edit or delete the data they upload from Excel, but they are prevented from modifying data within the Anametrix platform, eliminating risk of data loss or breach of integrity. The Anametrix Plug-in for Excel enables marketers to compare performance across channel, product and geography, and against goals and budget to make more meaningful decisions. It allows them to easily account for offline data, while offering finance organizations more accountable measurements, including year-over-year comparisons and budgeting.
    • Schedule button saves marketers time and enables collaboration by refreshing the data from Anametrix on specified intervals; publishing the reports to .xls, .pdf and other formats; and emailing the results to select colleagues. Reports can be automatically refreshed and emailed to recipients with complete security and automation.
  • By increasing visibility into multichannel marketing data, the Anametrix Plug-in for Excel helps B2C CMOs and marketers demonstrate and increase their ROMI by improving campaign effectiveness, lowering customer acquisition costs, expanding lifetime value and uncovering new revenue opportunities.
  • Pricing for the Anametrix platform is based on the number of data sources being connected. Pricing plans include unlimited users to ensure universal access for all marketers and executives. The new Anametrix Plug-in for Excel is included at no additional fee to clients and is available immediately.
  • Anametrix is completely cloud-based. Users can access their marketing data in real time through an in-browser UI, Microsoft Excel, or any iOS, Android or Blackberry mobile device. There is no software to install or manage.

QUOTES

Pelin Thorogood, Anametrix’s CEO

“The Anametrix digital-analytics platform was designed by marketers for marketers. We know marketers use Excel, so, rather than trying to force customers to use only the Anametrix interface, our new Anametrix Plug-in for Excel delivers bi-directional data access between Anametrix and Excel. Optimizing ROMI with real-time business insights just got easier.”

Andrew Edwards, CEO of Technology Leaders and Co-Founder of the Digital Analytics Association

“Excel has long been a favorite of the marketing data analyst, and for good reason. It provides a great deal of power to a very widely distributed user base. With Anametrix supplying rich data to Excel through its new plug-in, that power only gets compounded, and Anametrix wins new visibility to users who want a familiar interface.”

RESOURCES

Product Overview
Data Sheet

ABOUT ANAMETRIX

Anametrix transforms marketing with digital analytics. We collect, analyze, and make sense out of data across all channels in real time to enable marketers to discover new truths about customers, prospects, and the market at large. Anametrix delivers 360-degree visibility into business data to uncover new trends and hidden correlations, explore new relationships, and deliver a bigger and more predictable impact on revenue. Founded in 2010 by the trailblazing web analytics team behind WebSideStory, Anametrix has headquarters in San Diego, Calif. For more information, visit www.anametrix.com, Twitter, LinkedIn, Facebook, Google+ and our blog.

Anametrix is a trademark of Anametrix. Other company and product names are trademarks of their respective owners.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
It’s 2016: buildings are smart, connected and the IoT is fundamentally altering how control and operating systems work and speak to each other. Platforms across the enterprise are networked via inexpensive sensors to collect massive amounts of data for analytics, information management, and insights that can be used to continuously improve operations. In his session at @ThingsExpo, Brian Chemel, Co-Founder and CTO of Digital Lumens, will explore: The benefits sensor-networked systems bring to ...
SYS-CON Events announced today the Enterprise IoT Bootcamp, being held November 1-2, 2016, in conjunction with 19th Cloud Expo | @ThingsExpo at the Santa Clara Convention Center in Santa Clara, CA. Combined with real-world scenarios and use cases, the Enterprise IoT Bootcamp is not just based on presentations but with hands-on demos and detailed walkthroughs. We will introduce you to a variety of real world use cases prototyped using Arduino, Raspberry Pi, BeagleBone, Spark, and Intel Edison. Y...
Large scale deployments present unique planning challenges, system commissioning hurdles between IT and OT and demand careful system hand-off orchestration. In his session at @ThingsExpo, Jeff Smith, Senior Director and a founding member of Incenergy, will discuss some of the key tactics to ensure delivery success based on his experience of the last two years deploying Industrial IoT systems across four continents.
Much of IT terminology is often misused and misapplied. Modernization and transformation are two such terms. They are often used interchangeably even though they mean different things and have very different connotations. Indeed, it is somewhat safe to assume that in IT any transformative effort is likely to also have a modernizing effect, and thus, we can see these as levels of improvement efforts. However, many businesses are being led to believe if they don’t transform now they risk becoming ...
Identity is in everything and customers are looking to their providers to ensure the security of their identities, transactions and data. With the increased reliance on cloud-based services, service providers must build security and trust into their offerings, adding value to customers and improving the user experience. Making identity, security and privacy easy for customers provides a unique advantage over the competition.
SYS-CON Events announced today that Venafi, the Immune System for the Internet™ and the leading provider of Next Generation Trust Protection, will exhibit at @DevOpsSummit at 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Venafi is the Immune System for the Internet™ that protects the foundation of all cybersecurity – cryptographic keys and digital certificates – so they can’t be misused by bad guys in attacks...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
"Tintri was started in 2008 with the express purpose of building a storage appliance that is ideal for virtualized environments. We support a lot of different hypervisor platforms from VMware to OpenStack to Hyper-V," explained Dan Florea, Director of Product Management at Tintri, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
For basic one-to-one voice or video calling solutions, WebRTC has proven to be a very powerful technology. Although WebRTC’s core functionality is to provide secure, real-time p2p media streaming, leveraging native platform features and server-side components brings up new communication capabilities for web and native mobile applications, allowing for advanced multi-user use cases such as video broadcasting, conferencing, and media recording.
IoT generates lots of temporal data. But how do you unlock its value? You need to discover patterns that are repeatable in vast quantities of data, understand their meaning, and implement scalable monitoring across multiple data streams in order to monetize the discoveries and insights. Motif discovery and deep learning platforms are emerging to visualize sensor data, to search for patterns and to build application that can monitor real time streams efficiently. In his session at @ThingsExpo, ...
There will be new vendors providing applications, middleware, and connected devices to support the thriving IoT ecosystem. This essentially means that electronic device manufacturers will also be in the software business. Many will be new to building embedded software or robust software. This creates an increased importance on software quality, particularly within the Industrial Internet of Things where business-critical applications are becoming dependent on products controlled by software. Qua...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, demonstrated how to move beyond today's coding paradigm and shared the must-have mindsets for removing complexity from the develo...
SYS-CON Events announced today that MangoApps will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device.
The IETF draft standard for M2M certificates is a security solution specifically designed for the demanding needs of IoT/M2M applications. In his session at @ThingsExpo, Brian Romansky, VP of Strategic Technology at TrustPoint Innovation, explained how M2M certificates can efficiently enable confidentiality, integrity, and authenticity on highly constrained devices.
SYS-CON Events announced today that LeaseWeb USA, a cloud Infrastructure-as-a-Service (IaaS) provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. LeaseWeb is one of the world's largest hosting brands. The company helps customers define, develop and deploy IT infrastructure tailored to their exact business needs, by combining various kinds cloud solutions.