|By Business Wire||
|January 24, 2013 10:00 AM EST||
Quantasy (www.quantasy.com), a creative services agency that creates brand experiences that occur at the intersection of entertainment, advertising, technology and culture, today announced the addition of the Grammy-award-winning producer, former Interscope Records and Bad Boy Entertainment executive, Ron Gillyard, as Chief Growth Officer to develop new business initiatives and expand its branded content experiences for its Fortune 500 clientele.
Gillyard specializes in blending entertainment and product development to drive revenue growth, market penetration and creative development for his partners in the technology, marketing and music industries. As former President of Urban Music at Interscope Records and General Manager at Bad Boy Entertainment, Gillyard worked with top artists including Stevie Wonder, Boyz II Men, Alicia Keys, Mary J. Blige, Sean “Diddy” Combs, 50 Cent, Eminem and more as well as developed partnerships and crafted lucrative marketing and financial strategies between the music industry and outside corporations.
Capitalizing on his talent management and leadership skills, Gillyard’s primary role at Quantasy will be to offer guidance on strategic partnerships and business initiatives to contribute to Quantasy’s overall growth as an agency. In addition, Gillyard will use his nearly 20 years of experience and extensive celebrity and talent connections to bring high-profile names to the unique brand experiences created by Quantasy.
With a current list of executives hailing from Disney and Yahoo!, Gillyard is part of Quantasy’s larger effort to cull talent that expands the company’s expertise in developing branded entertainment at the forefront of pop culture.
“Having known Ron personally for many years, I am excited to have him officially on board to help us push the limits of creating immersive and culturally-relevant experiences for our partners,” said Will Campbell, CEO of Quantasy. “With his extensive background in the entertainment industry and invaluable connections as well as his incredible business instincts, we believe the opportunities are endless for ourselves and our partners.”
“I am honored to be working with a creative agency that is on the cutting edge of melding advertising, entertainment, technology and culture,” stated Ron Gillyard. “I’m thrilled to begin developing forward-thinking collaborations with Quantasy’s impressive client roster.”
To learn more about Quantasy, please visit www.quantasy.com.
Quantasy is a Los Angeles-based creative brand services agency that creates engaging experiences that occur at the intersection of entertainment, advertising, technology and culture. Quantasy delivers premium interactive and social content for clients in the automotive, entertainment, not-for-profit and financial sectors. Founded in 2011, its client roster includes Fortune 500 companies such as American Honda, Google, Farmers Insurance and Wells Fargo. Quantasy has expertise across branded content and entertainment, social media, web analytics, emerging platforms, millennial marketing and more. For additional information, please visit www.quantasy.com.
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