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Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses Becomes Best Seller

Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses (William Morrow) by Gary Shapiro debuted at No. 3 on the New York Times Best Sellers Hardcover Advice, How-To and Miscellaneous list, No. 2 on the Wall Street Journal hardcover business list; No. 3 on the Washington Post hardcover nonfiction list, No. 6 on the Wall Street Journal hardcover nonfiction list, and No. 47 on the USA Today Best-Selling Books list, the Consumer Electronics Association (CEA)® announced today. Shapiro is the president and CEO of CEA.

Ninja Innovation was released Jan. 8 at the 2013 International CES in Las Vegas, where attendees bought more than 1,500 copies. Ninja Innovation also debuted at No. 4 on the Publishers Weekly hardcover nonfiction bestsellers list, and was ranked as the No. 3 bestselling hardcover book at airports by the Hudson Group.

Shapiro draws on his vast experience working with some of the most innovative companies like Apple, Google and Microsoft to give concrete examples of what strategies successful companies implement to achieve victory. Ninja Innovation teaches readers how to think like a ninja: to define goals, achieve flexibility, and become more creative in their outlook. CEA owns and produces the International CES, the world’s largest annual innovation event.

“Creative, agile, cunning innovators like the ones featured in Ninja Innovation are turning the economic tide back in America’s favor,” said Shapiro. “The excitement over Ninja Innovation underscores the importance of a killer strategy to survive in today’s competitive market, and it’s an honor to once again appear on the New York Times Best Sellers list. I sincerely hope the popularity of Ninja Innovation inspires the kind of aggressive entrepreneurship America needs right now.”

Ninja Innovation is CEA’s second book to debut on the New York Times Best Sellers list. The Comeback: How Innovation Will Restore the American Dream debuted at No. 7 in January 2011.

While The Comeback focused on policy solutions that foster an environment of entrepreneurism, Ninja Innovation evaluates the individuals and enterprises on the ground whose collective actions have built America and will fuel its economic resurgence. In Ninja Innovation, readers learn the importance of:

  • Assembling a “strike force” capable of achieving victory;
  • Taking calculated risks that provide edge over the competition;
  • Preparing for problems that may arise through disciplined exercise;
  • Adapting to roadblocks before they happen; and
  • Committing to the “innovate or die” mantra.

As president and CEO of CEA, Shapiro has spent 30 years at the forefront of America’s most innovative industry, witnessing firsthand the most exciting, groundbreaking innovations the world has ever known. His time in the Washington trenches, fighting for our nation’s innovators, has shown him that when America leads in innovation, America – and the world – moves forward.

High Praise for Ninja Innovation

“Shapiro’s chapter on strategy formation, which he considers an art, not science, is top-notch. … [T]hose eager for a more stealthy and versatile approach will appreciate Shapiro’s treatise on discipline, shared goals, and mental toughness.” – PUBLISHERS WEEKLY

“[E]vents have brought Shapiro into close contact with innovators like Bill Gates and Steve Jobs, among others, and provided him with additional insight into business and its leaders.” – KIRKUS REVIEWS

“Gary Shapiro’s ‘ninja’ approach to business success is exactly what the American spirit is all about – impatient, bold and agile. It’s what propels the most innovative companies, keeping us around for the long haul, as we continue to transform and make meaningful progress in the world.” – URSULA BURNS, Chairman and CEO of Xerox Corp.

Ninja Innovation is a must read for anyone who wants to understand the secrets to successful entrepreneurship in a world of rapid innovation. Pandora is popular because we are agile, and have always remained intensely focused on what’s best for listeners and artists.” – TIM WESTERGREN, Co-founder of Pandora Radio

“With Ninja Innovation, Gary Shapiro has boiled down the mystery of business success to its foundational precepts: Risk, passion, failure, and, above all, innovation. Having spent 30 years at the Consumer Electronics Association, Gary knows what it takes to create a successful business and change the world.” – NOEL LEE, Head Monster of Monster

About Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses

Release Date: January 8, 2013
Publisher: William Morrow
Price: $25.99 Hardcover
ISBN: 0062242326

About CEA:

The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $209 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at, and through social media:!/CEAfeed,,


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