Welcome!

API Journal Authors: Elizabeth White, Pat Romanski, Yeshim Deniz, Scott Allen, Liz McMillan

News Feed Item

MagicBricks.com's New Year's Social App Goes Viral

NEW DELHI, January 23, 2013 /PRNewswire/ --

India's No.1 Property Portal Drives Consumer Connect on Social

MagicBricks.com, the leader in the Indian online realty space, has been very proactive in connecting with its users, not just on the website, but on social media as well - becoming one of the pioneers in the Indian context of reaching out to its users on Facebook.

Having clocked over 45K likes, the Facebook page of MagicBricks.com sees a lot of activity, both from buyers and sellers, and serves as a valuable launch pad and feedback platform for gaining instant user insight and response.

In order to build brand connect and to engage this follower base, MagicBricks.com decided to launch a topical app aimed at the New Year - one that would enable users to "make a new year resolution". That's not all - the app came with a twist.

People normally forget new-year resolutions... this app came with a promise that it would help people remember their resolutions right through 2013 - by periodically posting their resolutions back on their timelines. This app was therefore rightfully named as "My Abiding Resolutions 2013".

My Abiding Resolutions of 2013 was launched in December 2012 and responses snowballed within just a few days of its launch. The active users on the app came from all parts of India & abroad and direct campaign influencers were over 400,000. Participants ranges across all age groups starting from 13 to 60 years.

Explaining the idea behind the app, Sudhir Pai, Business Head, MagicBricks.com explained, "We positioned My Abiding Resolutions 2013 as an attempt to 'Build a Relationship' and become part of our user's most intimate wishes. Resolutions were completely open ended and not necessarily linked to anything specific to MagicBricks.com."

"The overarching brand assurance was - MagicBricks.com will help you "not forget" your important resolutions or dreams. Based on user permission, the app will repost the commitment to each user's wall periodically. This will also give us opportunity to engage with these users with defined frequency in future," Pai added.

A voting leader board was created in the app itself so that users can search, view and vote for their favorite resolutions. Scores to decide the winners were displayed in realtime - ensuring transparency, as also promised on MagicBricks.com. In addition, a dedicated friends corner gave opportunity to participants to invite their friends to vote for them and generated some interesting interactions among participants.

Here are some Winning Voices of "Resolute" Participants -

Shakti Nayan's resolution: To get a makeover this year. I want to look different!

"Recalling 2012, I thought of making a resolution regarding getting better grades this year! However, I differed from it when my results went well. It's time now to work on my looks! Hence a resolution for an image makeover came in my mind and since MagicBricks gave me a chance, I made it public!

Thanks for this great initiative MagicBricks, it will prove to be a didactic for all of us, strengthening our thoughts towards visualization of what we have planned!"

Nidhi Bansal's resolution: To provide free education to at least 25 students.

"This app is fantastic and really appreciable. It is really very easy to operate it and also the most 'wowsum' thing is cover photo behind every resolution. It gave a really awesome look, overall loved it. I think 3 friends already voted for me. Love and proud to be a part of this initiative by MagicBricks.com."

Soni Shashi's resolution: To make myself well insured so that my family does not have to worry when I am not there.

"This is a very good app from MagicBricks.com. Many of my friends have also participated in this contest and we all competed to win. I made this resolution because I am a financial advisor and know the value of insurance."

Rinky Mehta's resolution: I will try to stay away from internet.

"Came to know about this wonderful application through the newspaper. I never ever saw a contest like this. I made this resolution because I used to spend a lot of time surfing internet and now I have glasses on my eyes."

Nitinn Sharma's resolution: I will control my anger.

"This is a really unique contest. I made this resolution because I suffered a lot in the previous year due to my anger."

Abbas Ali Arif's resolution: Help towards creating a better society with justice and equality for all, specially women.

"This is a really good initiative from MagicBricks.com. I made this resolution because I really want to follow it."

The list of winners of the competition is available on - https://www.facebook.com/magicbricksTOI/app_417054171697342

While the last date for submitting entries for the competition was 15th Jan, however the app will remain live - reinforcing convictions and resolutions throughout the year.

MagicBricks.com wishes you Success in 2013!

About MagicBricks.com:

MagicBricks.com provides a platform for property buyers and sellers to locate properties of interest and source information on the real estate space in a clear and transparent process. With in-depth analysis and revolutionary next-gen services customized specifically to address the needs of property seekers and the real estate industry, MagicBricks.com is the leader in online real estate in India.

MagicBricks.com was launched by Times Business Solutions Limited, part of The Times of India Group in August 2006, and has grown to become India's largest property portal. With over 8,000,000 listings from across the country, MagicBricks is the biggest online property marketplace in the country.

This achievement is not by chance, but by design - based on rigorous research, unique product developments and innovations that users have supported and embraced, including pioneering Geo Grouped Inventories, Intelligent Auto Suggest, Nearby Localities, Real Estate Dialogues, PropIndex and GuruTalk. With many new products and services under development, MagicBricks will continue to provide ever-increasing value to its clients and users, and will enhance its leadership in the online property space.

Primary Media Contact: Aseem Seth, [email protected], 91-9910273367

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
SYS-CON Events announced today that ContentMX, the marketing technology and services company with a singular mission to increase engagement and drive more conversations for enterprise, channel and SMB technology marketers, has been named “Sponsor & Exhibitor Lounge Sponsor” of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2016, at the Javits Center in New York City, New York. “CloudExpo is a great opportunity to start a conversation with new prospects, but what happens after the...
The IoTs will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform. In his session at @ThingsExpo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm and share the must-have mindsets for removing complexity from the development proc...
SYS-CON Events announced today that EastBanc Technologies will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. EastBanc Technologies has been working at the frontier of technology since 1999. Today, the firm provides full-lifecycle software development delivering flexible technology solutions that seamlessly integrate with existing systems – whether on premise or cloud. EastBanc Technologies partners with p...
WebRTC is bringing significant change to the communications landscape that will bridge the worlds of web and telephony, making the Internet the new standard for communications. Cloud9 took the road less traveled and used WebRTC to create a downloadable enterprise-grade communications platform that is changing the communication dynamic in the financial sector. In his session at @ThingsExpo, Leo Papadopoulos, CTO of Cloud9, will discuss the importance of WebRTC and how it enables companies to fo...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discuss how businesses can gain an edge over competitors by empowering consumers to take control through IoT. We'll cite examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He'll also highlight how IoT can revitalize and restore outdated business models, making them profitable...
SYS-CON Events announced today that MangoApps will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MangoApps provides modern company intranets and team collaboration software, allowing workers to stay connected and productive from anywhere in the world and from any device. For more information, please visit https://www.mangoapps.com/.
SYS-CON Events announced today the How to Create Angular 2 Clients for the Cloud Workshop, being held June 7, 2016, in conjunction with 18th Cloud Expo | @ThingsExpo, at the Javits Center in New York, NY. Angular 2 is a complete re-write of the popular framework AngularJS. Programming in Angular 2 is greatly simplified. Now it’s a component-based well-performing framework. The immersive one-day workshop led by Yakov Fain, a Java Champion and a co-founder of the IT consultancy Farata Systems and...
What a difference a year makes. Organizations aren’t just talking about IoT possibilities, it is now baked into their core business strategy. With IoT, billions of devices generating data from different companies on different networks around the globe need to interact. From efficiency to better customer insights to completely new business models, IoT will turn traditional business models upside down. In the new customer-centric age, the key to success is delivering critical services and apps wit...
Join us at Cloud Expo | @ThingsExpo 2016 – June 7-9 at the Javits Center in New York City and November 1-3 at the Santa Clara Convention Center in Santa Clara, CA – and deliver your unique message in a way that is striking and unforgettable by taking advantage of SYS-CON's unmatched high-impact, result-driven event / media packages.
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, will provide an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life ...
SYS-CON Events announced today that BMC Software has been named "Siver Sponsor" of SYS-CON's 18th Cloud Expo, which will take place on June 7-9, 2015 at the Javits Center in New York, New York. BMC is a global leader in innovative software solutions that help businesses transform into digital enterprises for the ultimate competitive advantage. BMC Digital Enterprise Management is a set of innovative IT solutions designed to make digital business fast, seamless, and optimized from mainframe to mo...
SYS-CON Events announced today that MobiDev will exhibit at SYS-CON's 18th International Cloud Expo®, which will take place on June 7-9, 2016, at the Javits Center in New York City, NY. MobiDev is a software company that develops and delivers turn-key mobile apps, websites, web services, and complex software systems for startups and enterprises. Since 2009 it has grown from a small group of passionate engineers and business managers to a full-scale mobile software company with over 200 develope...
As cloud and storage projections continue to rise, the number of organizations moving to the cloud is escalating and it is clear cloud storage is here to stay. However, is it secure? Data is the lifeblood for government entities, countries, cloud service providers and enterprises alike and losing or exposing that data can have disastrous results. There are new concepts for data storage on the horizon that will deliver secure solutions for storing and moving sensitive data around the world. ...
SoftLayer operates a global cloud infrastructure platform built for Internet scale. With a global footprint of data centers and network points of presence, SoftLayer provides infrastructure as a service to leading-edge customers ranging from Web startups to global enterprises. SoftLayer's modular architecture, full-featured API, and sophisticated automation provide unparalleled performance and control. Its flexible unified platform seamlessly spans physical and virtual devices linked via a world...
Companies can harness IoT and predictive analytics to sustain business continuity; predict and manage site performance during emergencies; minimize expensive reactive maintenance; and forecast equipment and maintenance budgets and expenditures. Providing cost-effective, uninterrupted service is challenging, particularly for organizations with geographically dispersed operations.
SYS-CON Events announced today TechTarget has been named “Media Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. TechTarget is the Web’s leading destination for serious technology buyers researching and making enterprise technology decisions. Its extensive global networ...
SYS-CON Events announced today that Commvault, a global leader in enterprise data protection and information management, has been named “Bronze Sponsor” of SYS-CON's 18th International Cloud Expo, which will take place on June 7–9, 2016, at the Javits Center in New York City, NY, and the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Commvault is a leading provider of data protection and information management...
The essence of data analysis involves setting up data pipelines that consist of several operations that are chained together – starting from data collection, data quality checks, data integration, data analysis and data visualization (including the setting up of interaction paths in that visualization). In our opinion, the challenges stem from the technology diversity at each stage of the data pipeline as well as the lack of process around the analysis.
A strange thing is happening along the way to the Internet of Things, namely far too many devices to work with and manage. It has become clear that we'll need much higher efficiency user experiences that can allow us to more easily and scalably work with the thousands of devices that will soon be in each of our lives. Enter the conversational interface revolution, combining bots we can literally talk with, gesture to, and even direct with our thoughts, with embedded artificial intelligence, wh...
Designing IoT applications is complex, but deploying them in a scalable fashion is even more complex. A scalable, API first IaaS cloud is a good start, but in order to understand the various components specific to deploying IoT applications, one needs to understand the architecture of these applications and figure out how to scale these components independently. In his session at @ThingsExpo, Nara Rajagopalan is CEO of Accelerite, will discuss the fundamental architecture of IoT applications, ...