API Journal Authors: Elizabeth White, Liz McMillan, Rich DeFabritus, Yeshim Deniz, William Schmarzo

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Simply Measured Debuts Google Analytics Reporting, Expands Deeper into the Enterprise with Marketing Analytics for Business Users

Simply Measured today introduced new reporting capabilities for Google Analytics that help marketers address the growing disconnect between social media and web analytics, and reduce the proliferation of data silos across the enterprise.

Simply Measured’s new Google Analytics reports add to the company’s rich portfolio of analytics for Twitter, Facebook, YouTube, Instagram, Google+, Klout and Bit.ly, trusted by more than 50,000 users including American Express, AOL, Billboard, Edelman, Microsoft, Samsung and UFC.

Simply Measured also announced $8M in Series B funding led by Bessemer Venture Partners (BVP), with participation from MHS Capital and existing angel investors. BVP is known for investing early in cloud-based enterprise solutions like Twilio, Box, Eloqua and Cornerstone OnDemand, as well as social media innovators LinkedIn, Yelp and Pinterest. Ethan Kurzweil, a partner in Bessemer’s Menlo Park, CA office, will join Simply Measured’s board of directors, bringing his experience in cloud computing, developer platforms and social media technologies.

“Big data has arrived; businesses now have unprecedented access to the transactions and interactions of their customers. However, without easy access and a useable interface, that data is not actionable,” said Kurzweil. “In Simply Measured, BVP recognized an elegant solution powered by superior technology. Companies no longer need to hire data scientists to turn information into insights, meaning that business intelligence is more accessible to a broader range of organizations. Simply Measured’s innovative technology, in combination with a strong team and incredible market momentum, will enable more companies to act smarter—transforming business as we know it. Simply Measured is a business poised for growth, and BVP is happy to support Adam and his team.”

Simply Measured’s reporting-as-a-service provides a range of web analytics-driven insights, from tactical to strategic, all of which can be easily downloaded to Excel or exported to PowerPoint, including:

  • Social Media Traffic Report – Connect owned and earned social media engagement to website traffic, engagement and conversion.
  • Twitter Traffic Analysis – Track the impact of Twitter activity through the entire marketing funnel with detailed analytics down to the individual Tweet and user.
  • Blog Performance Report – Optimize corporate blogs and the intersection between blogging and other social media campaigns.
  • Traffic Sources Analysis – Attribute and compare traffic sources, including organic, paid, direct, referral and social traffic to develop goals and determine focal points.
  • Landing Page Comparison – Compare website content by referring traffic category, entrance segments, bounce rates, keyword analysis and engagement.
  • Website Influencers Report – Identify influencers who drive social engagement for your brand, as well as website traffic and conversion. Correlate Klout scores, Twitter reach and demographics with each individual’s downstream impact on your website.

“It’s a well-documented trend that marketers are becoming increasingly inundated with data,” said Adam Schoenfeld, CEO of Simply Measured. “Our goal is to translate data into deliverables that bring analytics to life, making business intelligence more accessible and consumable for users across departments. We’re thrilled to join the Bessemer Venture Partners portfolio and look forward to building on our success in the market.”

To learn more about Simply Measured’s Google Analytics reporting, visit http://simplymeasured.com/google-analytics.

To analyze any Google Analytics profile for free, visit: http://simplymeasured.com/free-social-media-tools.

About Simply Measured

Simply Measured brings social media analytics to life. The company’s measurement and reporting solution aggregates social media data and web analytics from more than a dozen sources and presents it in a single dashboard that is easy to access on the fly and share across a team. More than 30 unique reports can be created in real-time and pushed to familiar tools such as Excel or PowerPoint with the click of a button. Simply Measured is trusted by more than 25 percent of the top 100 global brands and more than 50,000 users. Learn more at http://simplymeasured.com.

About Bessemer Venture Partners

With $4 billion under active management, Bessemer Venture Partners (BVP) is a global venture capital firm with offices in Silicon Valley, Cambridge, Mass., New York, Mumbai, Bangalore and Herzliya, Israel. BVP delivers a broad platform in venture capital spanning industries, geographies, and stages of company growth. From Staples to Skype, VeriSign to Yelp, LinkedIn to Pinterest, BVP has helped incubate and support companies that have anchored significant shifts in the economy. More than 100 BVP-funded companies have gone public on exchanges in North America, Europe, and Asia. See www.bvp.com or follow BVP on Twitter @bessemervp.

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