|By PR Newswire||
|January 22, 2013 09:06 AM EST||
ATLANTA, Jan. 22, 2013 /PRNewswire/ -- DigitalSherpa, a subsidiary of Network Communications Inc., introduces myDigitalSherpa, an Internet marketing dashboard that consolidates all its content marketing and social media solutions for small-to-medium businesses into an easy-to-navigate customizable online tool. The new web-based dashboard, a free feature for DigitalSherpa clients at dashboard.digitalsherpa.com, creates a single point of access for DigitalSherpa services that help local businesses build an online presence, monitor their online reputation, create and manage a social media marketing program, optimize online content, convert leads into customers and analyze results.
To view the multimedia assets associated with this release, please click http://www.prnewswire.com/news-releases/digitalsherpa-launches-internet-marketing-dashboard-aggregating-its-content-and-social-media-marketing-services-for-local-businesses-187818001.html
"We've made it even easier for our clients to engage with their social networks, follow their RSS feeds, monitor their reputation and get a clear picture of the results of our Internet marketing solutions – all with just one log-in to myDigitalSherpa," says Adam Japko, president of DigitalSherpa. "The immediacy of our new dashboard provides a good client experience that also offers a window to all our turnkey content and social media marketing services, tells the story about our approach and illustrates the outstanding value we deliver to small businesses."
In one convenient location, myDigitalSherpa helps local businesses manage their:
Listings and Placement: Control Local Business Listings
- Quickly and accurately submit company information to over 135 of the most powerful local search listing platforms such as Google, Yahoo, Bing and Yelp
- Review how the business is presented on search engine result pages
- Set up 'team pages' for local communities or multi-location businesses
Alerts and Monitoring: Monitor Online Reputation
- Monitor and manage online reviews to increase click-through rates
- Analyze online mentions from news sites, blogs, and social networks – highlighting positive and negative mentions
- Keep track of competitors' online mentions and reputation
- Manage RSS Feeds and Google Alerts
Social Media Manager: All-in-One Social Media Management
- Access DesignSherpa's turnkey social media marketing service
- Create custom Facebook and Twitter profiles
- Build and manage white-labeled Facebook campaigns
- Eliminate the need to log into multiple social media sites
Blog and Content: Optimized Content Marketing Tools
- Access DesignSherpa's turnkey blogging service featuring customized content optimized for SEO
- Manage WordPress blogs all in one place
- Use curated content from custom RSS feeds and Google Alerts
- Draft and publish new blog posts
- Push blog content to Facebook, Twitter, and LinkedIn accounts
- Monitor and manage blog comments
- Create content editorial calendars for future publishing schedules
Leads and Conversion: Turn Web Prospects into Customers
- Create and optimize lead conversion tools and tactics
- Access and manage leads database
- Create new forms, buttons, and calls-to-action
- Keep track of Web prospects
Analytics and ROI: Key Performance Indicators
- Access to ROI Calculator to determine the overall value of their marketing programs
- Track top referring sites to their blog and website as well as top performing content
- Monitor the conversion of Web traffic into new leads
DigitalSherpa is one of the largest content marketing services for small businesses in the world, having initiated and managed content marketing and social media programs for more than 3,000 local businesses since its launch in August 2009. The solution was developed around the proliferation of blogs and other social media tools that made it feasible for small businesses to develop significant Internet footprints.
About Network Communications, Inc.
Network Communications, Inc. is a leading local media company providing lead generation, advertising and Internet marketing services to the luxury and multi-family segments of the housing industry. The Company's leading brands are Apartment Finder, DigitalSherpa, Unique Homes, New England Home and Atlanta Homes & Lifestyles. The Company's strategy focuses on providing high-quality and measurable marketing solutions to local clients by leveraging its proprietary prospect-focused distribution, social media and online franchises, and content management infrastructure.
SOURCE Network Communications, Inc.
The 3rd International Internet of @ThingsExpo, co-located with the 16th International Cloud Expo - to be held June 9-11, 2015, at the Javits Center in New York City, NY - announces that its Call for Papers is now open. The Internet of Things (IoT) is the biggest idea since the creation of the Worldwide Web more than 20 years ago.
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The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
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How do APIs and IoT relate? The answer is not as simple as merely adding an API on top of a dumb device, but rather about understanding the architectural patterns for implementing an IoT fabric. There are typically two or three trends: Exposing the device to a management framework Exposing that management framework to a business centric logic Exposing that business layer and data to end users. This last trend is the IoT stack, which involves a new shift in the separation of what stuff happens, where data lives and where the interface lies. For instance, it's a mix of architectural styles ...
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An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...
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The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Nov. 27, 2014 11:00 AM EST Reads: 1,291
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Nov. 27, 2014 10:00 AM EST Reads: 1,238
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
Nov. 27, 2014 08:00 AM EST Reads: 1,250
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Nov. 27, 2014 07:45 AM EST Reads: 1,531
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Nov. 27, 2014 07:00 AM EST Reads: 1,506
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
Nov. 27, 2014 06:45 AM EST Reads: 1,403
Connected devices and the Internet of Things are getting significant momentum in 2014. In his session at Internet of @ThingsExpo, Jim Hunter, Chief Scientist & Technology Evangelist at Greenwave Systems, examined three key elements that together will drive mass adoption of the IoT before the end of 2015. The first element is the recent advent of robust open source protocols (like AllJoyn and WebRTC) that facilitate M2M communication. The second is broad availability of flexible, cost-effective storage designed to handle the massive surge in back-end data in a world where timely analytics is e...
Nov. 27, 2014 06:45 AM EST Reads: 1,336
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Nov. 27, 2014 04:00 AM EST Reads: 1,250
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Nov. 27, 2014 04:00 AM EST Reads: 1,196
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Nov. 26, 2014 02:00 PM EST Reads: 1,632
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
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Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
Nov. 24, 2014 12:00 PM EST Reads: 1,628
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Nov. 24, 2014 11:00 AM EST Reads: 1,758
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
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