Welcome!

Search Authors: Liz McMillan, Jnan Dash, Shelly Palmer, Carmen Gonzalez, Lori MacVittie

News Feed Item

Infusionsoft Acquires Social Media Marketing Company GroSocial

Acquisition Brings Easy-to-Use Social Media Lead Generation Tools to Small Businesses and Further Expands Infusionsoft Sales and Marketing Software

CHANDLER, Ariz., Jan. 22, 2013 /PRNewswire/ --  Infusionsoft today announces it has acquired social media marketing software company GroSocial. GroSocial's web-based software allows small businesses to easily build and track social media marketing campaigns that generate leads across popular social networks, including Facebook and Twitter. Earlier this month, Infusionsoft announced $54 million in growth capital financing led by Goldman Sachs. Infusionsoft acquired GroSocial to meet the growing customer and market demand for an effective, easy-to-use social media marketing software tool that helps small businesses generate qualified leads. See a demo of GroSocial here.

(Logo: http://photos.prnewswire.com/prnh/20120305/MM64272LOGO)

As the leading all-in-one sales and marketing software, Infusionsoft is riveted on helping small businesses manage the entire sales and marketing lifecycle, from attracting and capturing leads to converting new sales and generating referrals from existing customers. With the addition of GroSocial, Infusionsoft will provide small businesses the ability to easily convert the leads they generate through social platforms into customers. GroSocial will be integrated with Infusionsoft's CRM, marketing automation and e-commerce tools so that small businesses can automatically move prospects through the entire customer lifecycle. Today, there is an Infusionsoft widget in the GroSocial app that allows users to capture leads and trigger automatic follow-up. Small businesses can also use GroSocial to create a professional social media presence, schedule and post Tweets and updates, and to engage followers and fans through contests and promotions.

Small businesses face a myriad of choices when it comes to where to invest time, money and effort in their sales and marketing strategy and tactics. They are pragmatic and want social media tools that will generate leads and sales, in addition to improving customer engagement and brand value.

How GroSocial Helps Small Businesses With Social Media Lead Generation

  • Create a Professional Presence
    Publish professional Facebook tabs, timeline covers and Twitter backgrounds using stylish design themes and a friendly drag and drop editor.
  • Capture Leads through Opt-In Forms
    Turn Facebook fans and followers into leads with simple, attractive opt-in forms.
  • Attract Followers and Engage Fans
    Increase followers and social engagement with contests and promotions.
  • Connect with Customers on Facebook, Twitter, YouTube, Pinterest, Google+
    Expand your social footprint by connecting with customers on multiple social networks.
  • Schedule and Post Tweets and Updates
    Save time by scheduling social updates directly from GroSocial. Monitor conversations with custom saved searches and RSS feeds.
  • Measure the Results of Your Social Media Efforts
    Track the effectiveness of your social media marketing with intuitive reports.

Comments on the News
"GroSocial is helping small businesses get real results from their social media marketing efforts. The company has proven its commitment to customer success with an amazing product that drives social media leads for tens of thousands of growing small businesses. Their team is talented and passionate, and the company is a clear winner and the ideal choice for us in the social media marketing space," says Infusionsoft co-founder and CEO Clate Mask. "An Infusionsoft and GroSocial combination will lead to innovation and powerful results for small businesses."

Zach Mangum, co-founder of GroSocial goes on to say, "Social media marketing isn't just for big brands. We see a huge opportunity to change the way small businesses get results from social media platforms. Our tools make it easy for small businesses to have a big-business presence on social media and to actually generate leads and convert sales from their social media marketing efforts. We're excited to catapult our innovation for small businesses with Infusionsoft even further."

"As we considered an acquisition in the social media marketing space we were looking for three key factors," says Hal Halladay, Infusionsoft SVP of corporate development. "We wanted an affordable but powerful product that made social media lead generation simple for true small businesses and that could easily integrate with our software. We wanted a team that could bring to Infusionsoft deep knowledge and expertise in social media marketing. Finally, we wanted a company that shared our passion to help small businesses succeed. GroSocial was the undisputed leader in all three areas. I don't know if we could have found a better strategic and cultural fit than the GroSocial team."

Founded in 2010 by Zach Mangum, Kevin Kirkland and Chris Wright, GroSocial currently has more than 30,000 users. The 19-person GroSocial team will join Infusionsoft and push the company's total employee count to 370, but will continue to operate as a dedicated product team in Utah. Mangum will continue to lead the Utah operation and will oversee, with Kirkland, the social product strategy for GroSocial.

This is Infusionsoft's second acquisition. In Nov. 2011, Infusionsoft announced the acquisition of CustomerHub, an online membership site and customer portal tool.

Today, there are more than 12,000 small businesses that use Infusionsoft to attract and capture leads, nurture and convert prospects automatically, grow sales and referrals, and save time.

For more information about the GroSocial acquisition, check out the Infusionsoft blog or this free upcoming webinar.

About Infusionsoft
Infusionsoft provides an all-in-one sales and marketing software for small businesses. Its web-based system helps small businesses automatically market to get more customers, grow sales and save time. The privately held, six-time Inc. 500/5000 company is based in Chandler, Ariz. and is funded by Goldman Sachs, Mohr Davidow Ventures and Signal Peak Ventures. For more information, visit www.infusionsoft.com.

About GroSocial
GroSocial is the tool of choice for thousands of small businesses to generate leads through social media. Over 30,000 users worldwide turn to GroSocial's social media marketing software to look professional and easily create social media marketing campaigns and contests on Facebook and Twitter. Founded in 2010, GroSocial is based in Orem, Utah. GroSocial can be found at www.grosocial.com or on Facebook.

SOURCE Infusionsoft

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
One of the biggest challenges when developing connected devices is identifying user value and delivering it through successful user experiences. In his session at Internet of @ThingsExpo, Mike Kuniavsky, Principal Scientist, Innovation Services at PARC, described an IoT-specific approach to user experience design that combines approaches from interaction design, industrial design and service design to create experiences that go beyond simple connected gadgets to create lasting, multi-device experiences grounded in people's real needs and desires.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The Internet of Things will put IT to its ultimate test by creating infinite new opportunities to digitize products and services, generate and analyze new data to improve customer satisfaction, and discover new ways to gain a competitive advantage across nearly every industry. In order to help corporate business units to capitalize on the rapidly evolving IoT opportunities, IT must stand up to a new set of challenges. In his session at @ThingsExpo, Jeff Kaplan, Managing Director of THINKstrategies, will examine why IT must finally fulfill its role in support of its SBUs or face a new round of...
Cultural, regulatory, environmental, political and economic (CREPE) conditions over the past decade are creating cross-industry solution spaces that require processes and technologies from both the Internet of Things (IoT), and Data Management and Analytics (DMA). These solution spaces are evolving into Sensor Analytics Ecosystems (SAE) that represent significant new opportunities for organizations of all types. Public Utilities throughout the world, providing electricity, natural gas and water, are pursuing SmartGrid initiatives that represent one of the more mature examples of SAE. We have s...
We are reaching the end of the beginning with WebRTC, and real systems using this technology have begun to appear. One challenge that faces every WebRTC deployment (in some form or another) is identity management. For example, if you have an existing service – possibly built on a variety of different PaaS/SaaS offerings – and you want to add real-time communications you are faced with a challenge relating to user management, authentication, authorization, and validation. Service providers will want to use their existing identities, but these will have credentials already that are (hopefully) i...
The Internet of Things will greatly expand the opportunities for data collection and new business models driven off of that data. In her session at @ThingsExpo, Esmeralda Swartz, CMO of MetraTech, discussed how for this to be effective you not only need to have infrastructure and operational models capable of utilizing this new phenomenon, but increasingly service providers will need to convince a skeptical public to participate. Get ready to show them the money!
Scott Jenson leads a project called The Physical Web within the Chrome team at Google. Project members are working to take the scalability and openness of the web and use it to talk to the exponentially exploding range of smart devices. Nearly every company today working on the IoT comes up with the same basic solution: use my server and you'll be fine. But if we really believe there will be trillions of these devices, that just can't scale. We need a system that is open a scalable and by using the URL as a basic building block, we open this up and get the same resilience that the web enjoys.
The Internet of Things is tied together with a thin strand that is known as time. Coincidentally, at the core of nearly all data analytics is a timestamp. When working with time series data there are a few core principles that everyone should consider, especially across datasets where time is the common boundary. In his session at Internet of @ThingsExpo, Jim Scott, Director of Enterprise Strategy & Architecture at MapR Technologies, discussed single-value, geo-spatial, and log time series data. By focusing on enterprise applications and the data center, he will use OpenTSDB as an example t...
P2P RTC will impact the landscape of communications, shifting from traditional telephony style communications models to OTT (Over-The-Top) cloud assisted & PaaS (Platform as a Service) communication services. The P2P shift will impact many areas of our lives, from mobile communication, human interactive web services, RTC and telephony infrastructure, user federation, security and privacy implications, business costs, and scalability. In his session at @ThingsExpo, Robin Raymond, Chief Architect at Hookflash, will walk through the shifting landscape of traditional telephone and voice services ...
The Domain Name Service (DNS) is one of the most important components in networking infrastructure, enabling users and services to access applications by translating URLs (names) into IP addresses (numbers). Because every icon and URL and all embedded content on a website requires a DNS lookup loading complex sites necessitates hundreds of DNS queries. In addition, as more internet-enabled ‘Things' get connected, people will rely on DNS to name and find their fridges, toasters and toilets. According to a recent IDG Research Services Survey this rate of traffic will only grow. What's driving t...
Enthusiasm for the Internet of Things has reached an all-time high. In 2013 alone, venture capitalists spent more than $1 billion dollars investing in the IoT space. With "smart" appliances and devices, IoT covers wearable smart devices, cloud services to hardware companies. Nest, a Google company, detects temperatures inside homes and automatically adjusts it by tracking its user's habit. These technologies are quickly developing and with it come challenges such as bridging infrastructure gaps, abiding by privacy concerns and making the concept a reality. These challenges can't be addressed w...
Explosive growth in connected devices. Enormous amounts of data for collection and analysis. Critical use of data for split-second decision making and actionable information. All three are factors in making the Internet of Things a reality. Yet, any one factor would have an IT organization pondering its infrastructure strategy. How should your organization enhance its IT framework to enable an Internet of Things implementation? In his session at Internet of @ThingsExpo, James Kirkland, Chief Architect for the Internet of Things and Intelligent Systems at Red Hat, described how to revolutioniz...
Bit6 today issued a challenge to the technology community implementing Web Real Time Communication (WebRTC). To leap beyond WebRTC’s significant limitations and fully leverage its underlying value to accelerate innovation, application developers need to consider the entire communications ecosystem.
The definition of IoT is not new, in fact it’s been around for over a decade. What has changed is the public's awareness that the technology we use on a daily basis has caught up on the vision of an always on, always connected world. If you look into the details of what comprises the IoT, you’ll see that it includes everything from cloud computing, Big Data analytics, “Things,” Web communication, applications, network, storage, etc. It is essentially including everything connected online from hardware to software, or as we like to say, it’s an Internet of many different things. The difference ...
Cloud Expo 2014 TV commercials will feature @ThingsExpo, which was launched in June, 2014 at New York City's Javits Center as the largest 'Internet of Things' event in the world.
SYS-CON Events announced today that Windstream, a leading provider of advanced network and cloud communications, has been named “Silver Sponsor” of SYS-CON's 16th International Cloud Expo®, which will take place on June 9–11, 2015, at the Javits Center in New York, NY. Windstream (Nasdaq: WIN), a FORTUNE 500 and S&P 500 company, is a leading provider of advanced network communications, including cloud computing and managed services, to businesses nationwide. The company also offers broadband, phone and digital TV services to consumers primarily in rural areas.
"There is a natural synchronization between the business models, the IoT is there to support ,” explained Brendan O'Brien, Co-founder and Chief Architect of Aria Systems, in this SYS-CON.tv interview at the 15th International Cloud Expo®, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
The major cloud platforms defy a simple, side-by-side analysis. Each of the major IaaS public-cloud platforms offers their own unique strengths and functionality. Options for on-site private cloud are diverse as well, and must be designed and deployed while taking existing legacy architecture and infrastructure into account. Then the reality is that most enterprises are embarking on a hybrid cloud strategy and programs. In this Power Panel at 15th Cloud Expo (http://www.CloudComputingExpo.com), moderated by Ashar Baig, Research Director, Cloud, at Gigaom Research, Nate Gordon, Director of T...

ARMONK, N.Y., Nov. 20, 2014 /PRNewswire/ --  IBM (NYSE: IBM) today announced that it is bringing a greater level of control, security and flexibility to cloud-based application development and delivery with a single-tenant version of Bluemix, IBM's platform-as-a-service. The new platform enables developers to build ap...

An entirely new security model is needed for the Internet of Things, or is it? Can we save some old and tested controls for this new and different environment? In his session at @ThingsExpo, New York's at the Javits Center, Davi Ottenheimer, EMC Senior Director of Trust, reviewed hands-on lessons with IoT devices and reveal a new risk balance you might not expect. Davi Ottenheimer, EMC Senior Director of Trust, has more than nineteen years' experience managing global security operations and assessments, including a decade of leading incident response and digital forensics. He is co-author of t...