Cognitive Computing Authors: Liz McMillan, Yeshim Deniz, Pat Romanski, Roger Strukhoff, Elizabeth White

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Cord-Cutting - UnitedStates/Europe Benchmark

NEW YORK, Jan. 21, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Cord-Cutting - UnitedStates/Europe Benchmark


With a television and video access market in profound transformation and practices that are still evolving, traditional television players face unprecedented instability.

To address these questions, this study explores the key issues of the cord-cutting phenomenon. It presents a detailed analysis of the US market, the world's most advanced, so that lessons can be drawn for Europe.

Key questions

• What lessons can be drawn from the strategies of the leading US players?

• What phenomena are actually at work: cord-cutting, cord-shaving, cord-switching, cord-never?

• How does OTT video impact television and video markets in Europe and the United States?

• Is Europe's lag behind the U.S. in audiovisual content and technology irreversible?

• What choices are TV industry players up against - moving towards defensive or offensive strategies?


1. Executive summary . 6

1.1. The new video offerings in the United States: benchmark and best practices 7

1.2. Changes in the TV and video markets in Europe and the United States . 7

1.3. Responses in the United States .. 8

1.4. Potential impact in Europe .. 8

2. The new video offerings in the United States: benchmark and best

practices 10

2.1. The major players . 10

2.1.1. ABC .. 10

2.1.2. Amazon . 12

2.1.3. Apple 14

2.1.4. AT&T U-verse TV 15

2.1.5. Blockbuster/Dish Online 17

2.1.6. Comcast 18

2.1.7. Facebook .. 20

2.1.8. Google . 21

2.1.9. HBO GO 23

2.1.10. Hulu .. 25

2.1.11. NBA TV . 27

2.1.12. Netflix .. 28

2.1.13. PlayOn . 30

2.1.14. Showtime .. 31

2.1.15. Sony . 33

2.1.16. Time Warner Cable .. 34

2.1.17. Verizon 36

2.1.18. Vudu . 39

2.2. Summary of offers: access modes . 40

2.3. Summary of offers: models and content 44

3. Changes in TV and video markets in Europe and the United States . 47

3.1. United States 48

3.1.1. Subscription TV: rising sales despite decline in subscribers . 48

3.1.2. A television industry mainly funded by MVPDs . 50

3.1.3. Changes in the video market in the United States . 51

3.1.4. Various phenomena at work 52

3.2. Europe .. 53

3.2.1. Subscriptions remain the engine for growth in the TV market .. 53

3.2.2. Changes in the video market in Europe . 55

3.2.3. OTT and the role of managed networks 55

4. Responses in the United States 61

4.1. Reaction of TV channels 61

4.1.1. Premium channels . 61

4.1.2. The TV networks 62

4.2. Reactions of MVPDs . 64

4.2.1. VOD .. 64

4.2.2. The development of storage solutions for on-demand services 64

4.2.3. Multi-screen TV before TV Everywhere? .. 65

4.2.4. Avoiding the development of a virtual MVPD: end of the unlimited Internet

subscription . 66

4.2.5. The growing role of the IP 67

4.2.6. Calling into question managed TV in telecoms' triple play 68

4.2.7. The strategy of bundles . 68

5. Potential impacts in Europe . 70

5.1. Highly varied risks 71

5.1.1. Diversity of markets .. 71

5.1.2. Likely a swifter market transition than in the US .. 72

5.2. The risks of cord-shaving are probably higher than those of cord-cutting 73

5.3. Development of TV 2.0 platforms . 76

5.4. Do US offers pose a threat to European offers? .. 77

5.4.1. High visibility of US offers in Europe . 77

5.4.2. A common trend of localising services 79

5.4.3. Caution required vis-a-vis US producers/distributors 79

5.4.4. Is there a risk to equipment providers? 80

5.5. Risk of heightened tension between players along the video distribution chain .. 80

5.5.1. Converging interests among pay-TV channels and commercial distributors . 80

5.5.2. An idea running up against the reality of the market for rights .. 80

5.5.3. For now, OTT remains a complement to broadcast distribution .. 82

5.5.4. VOD services: feeble bargaining power in the current circuit 82

5.6. Conclusion: And if the losers were the European producers? .. 83


Table 1: Price Comparison of the basic triple play offerings of a few US and European operators73

Table 2: Price Comparison of the OTT services of a few US and European operators 74

Table 3: Comparison of the changes in Internet and TV subscribers and ARPU of a few European

cable operators . 76


Figure 1: Changes in television revenues in the United States 48

Figure 2: Changes in TV subscribers in the United States .. 48

Figure 3: Quarterly changes in video subscribers (net additions) of US MVPDs 49

Figure 4: Changes in Comcast's video and Internet sales by quarter . 49

Figure 5: Changes in the video sales and rental markets in the United States 51

Figure 6: Changes in the digitally-distributed video sales and rental markets in the United States 51

Figure 7: Trends in the video sales and rental markets in the United States, 2004-2017 52

Figure 8: Monthly video consumption time in the United States . 52

Figure 9: Change in television revenue in the Western Europe .. 53

Figure 10: Changes in television revenue in the Eastern Europe . 54

Figure 11: Changes in TV subscribers in Western Europe 54

Figure 12: Changes in TV subscribers in Eastern Europe . 55

Figure 13: Changes in the video sales and rental markets in Europe, 2005-2010 55

Figure 14: Fox's authentication system on Hulu 63

Figure 15: Comcast VOD consumption . 64

Figure 16: PVR penetration in the United States .. 64

Figure 17: Changes in Internet subscriptions in the United States, by technology .. 67

Figure 18: Changes in Internet subscriptions in the United States, by operator 67

Figure 19: Comparison of penetration of the various TV distribution networks in 2012 in major

European countries . 71

Figure 20: Comparison of penetration of the various TV distribution networks and TV's sources of

funding in Western and Eastern Europe in 2012 . 72

Figure 21: Comparison of the number of on-demand audiovisual services by the leading IPTV

providers in Europe (February 2012) 75

Figure 22: Comparison of the number of on-demand audiovisual services by the leading cable

operators in Europe (February 2012) 75

To order this report:

Television_Broadcasting Industry: Cord-Cutting - UnitedStates/Europe Benchmark

Contact Nicolas: [email protected]
US: (805)-652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker

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