NEW YORK, Jan. 21, 2013 /PRNewswire-iReach/ -- As a brand new year begins, many individuals are working in pursuit of a very specific goal—namely, obtaining new employment in the weeks and months to come. According to a recent HLN report, however, there are some common blunders that job-seekers can make, which might result in the job hunt getting derailed before it even begins. These common blunders include many online reputation management errors; indeed, with more and more employers and recruiters using search engines and social networks to obtain information on applicants, online reputation management has never been a more important concept for those looking for work. The HLN report has won the attention of Reputation Changer, a company that offers reputation monitoring and management services to individuals—in particular, job-seekers—across the globe.

In the company's new press statement, CEO Cliff Stein affirms that, for many job applicants, online reputation management is a daunting process. "At Reputation Changer, complaints from individuals seeking employment are common; they know that reputation defense is critical, but in many instances, they do not know precisely where to begin," offers Stein.

Daunting though it may be, online reputation management is a critical concern for job applicants, simply because employers place so much stock in the information uncovered on Google, Yahoo, Bing, and Facebook. According to the HLN article, 40 percent of employers use social media sites and online searches to evaluate the character and personality of job candidates, ultimately using this information to inform their hiring decisions. "Employers are often inundated with resumes, and it is easy for them to weed out red-flag applicants simply by turning to Google or Facebook," explains Stein.

The HLN report goes on to offer some specific tips for job hunters eager to figure out the complexities of online reputation management—and Stein says these tips are on point. The first tip offered is to conduct basic reputation monitoring. "This is absolutely where individuals should begin," says Stein. "Search for yourself on Google, and also on different social networks, including Facebook and Twitter. See if there are any sketchy details that emerge."

The article goes on to recommend caution and discernment among social media users. "The article suggests that individuals never upload any potentially compromising photos or information to social media sites, and that is ultimately good advice," comments Stein. "The only caveat is that, sometimes, embarrassing information can make its way to the Web without your permission—such as, in worst-case scenarios, mug shots or arrest reports."

When such an online reputation management problem breaks out, Stein says individuals have a couple of options. "The first thing to do is conduct a DIY reputation management campaign, flooding the Web with positive content about yourself and hoping to flush out hose negatives," he remarks. "The alternative is to hire a professional reputation defense company, such as Reputation Changer."

Indeed, Stein's company offers myriad reputation monitoring and repair services, both to corporations and also to individuals, particularly those looking for work. "We have proven strategies for suppressing undesirable listings, and filling the Web with information that causes our client to shine," Stein affirms. "At Reputation Changer, complaints about the difficulties of online reputation management are met with quick, decisive answers, as we are eager and willing to help anyone and everyone improve their online image."

ABOUT:

Reputation Changer was founded in 2009, by a team of online marketers and SEO professionals who shared a common passion: To provide companies, brands, and individuals with the tools needed to manage their online image. To this day, Reputation Changer is committed to providing its clients with a say in how they are presented on the Web; the company is heralded as the #1 company of its kind, in the entire world.

Media Contact:

David Forester Mark-PR.com, (678) 685-8304, mark@mark-pr.com

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SOURCE Reputation Changer