|By Shelly Palmer||
|January 19, 2013 03:01 AM EST||
Remember “liking” a group on Facebook called, “Big Booty Rules?” You will… when someone uses Graph Search to find it… and you.
The biggest news in the tech world this week was Graph Search: Facebook’s first true attempt at search. It’s an “inside baseball” name for a very interesting search tool. Graph Search is not a web search, but rather a people search: you’re able to enter phrases in regular English (like “my friends in California who like pizza”) and Graph will show you relevant results. Graph Search currently focuses on photos, people, places and interests, but Facebook CEO Mark Zuckerberg said it will expand to cover more areas soon.
Graph Search is only in beta right now and available exclusively on the Web version of Facebook, but soon each and every one of Facebook’s billion users will be able to find friends and others around the world who like any given topic.
Want to compile a list of all your Facebook friends who have two heads, eat their young on Thursdays and are Martian? It’s easier than ever, thanks to Graph Search.
We’ve Got Work to Do – Serious, Real Work!
Joking aside, what this means is that each and every one of us is going to have to spend hours sorting through our Activity Log sooner rather than later, making sure nothing that we’re not ready for the world to see is on there. Isn’t this exactly how you wanted to spend this weekend? You know the scariest part? There’s no way to opt out. (Perhaps a Homeland marathon is in order… this may take a while.)
Why Activity Log Rather Than Your Timeline?
Because just deleting something from your Timeline doesn’t really delete it! Go to Settings, Privacy Settings, Use Activity Log. Sorry: it’s the only way.
Why Can’t I Opt Out?
About a month ago, Facebook made a tiny change that made it impossible for users to opt out of search. At the time, it didn’t mean much – you could lock your profile down and still fly pretty much below the radar. But now, that subtle tweak is a lot more insidious. Zuckerberg said that privacy is of the utmost importance (Is this the first time he’s ever said that?) and that only the content you’ve shared with friends, friends of friends or the public will be found in Graph Search.
But what about that picture of you and a group of friends from New Year’s after you’ve had a little too much to drink? You hid it from your timeline, but did you actually delete it? Did your remove the tag? The friends you’re with in that picture are still tagged… and now their friends can find that photo in Graph Search.
Suddenly, we need to become experts of our Activity Log.
Facebook says we’re going to be able to review our Activity Log before Graph Search goes worldwide. You better get started on that right away; otherwise, you’re going to be in a world of fun.
What Will You Be Known For?
I “like” about 100 things on Facebook. I have Facebook friends who like thousands of things. Maybe 999 of those things are innocuous, but what about that band you liked in college that made the news after sacrificing a live rabbit at one of their shows? Do you want to be associated with that?
Within hours of the announcement, Gizmodo had already culled together a list of people who are now sharing horrible things about themselves thanks to Graph Search. Don’t let yourself become known for liking a page you thought was funny a long time ago, but in retrospect is inappropriate or offensive.
So… What Do I Do About This?
To best protect yourself, you should do what you should have been doing all along.
- Make sure your default preference is to share with friends only – this cuts down access to your interests and photos most dramatically.
- Go through your likes with a fine-toothed comb. Make sure anything you’re not 100 percent behind is un-liked.
- Untag the photos you don’t like. Request inappropriate photos be taken down.
The most important thing to do, though, is to stay on top of things. Facebook has a nasty habit of tweaking its default security settings without really letting us know. Your account may once have been locked down exactly how you wanted it to be, but one settings change suddenly opened up a new world to your innermost memories. Stay aware.
What Else Does This Mean?
It just became a lot easier for advertisers to create targeted marketing. Going back to that earlier example, when you searched for friends in California who like pizza, between Jack and Jill’s pages is an ad for California Pizza Kitchen. How convenient, and how profitable for Facebook! Our searches, our profiles and our lives have become cheap, endless data pools for companies around the world.
Creepiness Times Ten
To bring the scare factor to a whole other level, maybe you’ll remember that back in September, Facebook started tracking and logging each and every one of your searches. (Google has been doing this for years, so don’t get your knickers in a knot.) The search data was never made public – it’s there as a record for you, if you’d ever want it for some reason – but many Facebook users were shocked to see the list of friends they’ve “stalked” show up so naturally.
The Huffington Post has the easiest way for you to purge your history:
To review your search history, go to your Facebook profile, navigate to the “Activity Log” button on the right-hand side of the page, click the “Search” tab in the column on the left-hand side of the page and gasp in horror. (To find the “Search” tab, you may need to click “More” under the section that begins with “Photos.”) You can delete individual queries or clear the search activity by clicking “Clear Searches” at the top of the page.
It’s amazing – awe-inspiring, actually – how much Facebook stores about each of us. Remember: data is more valuable in the presence and context of other data. There will be logs of everything we do forever. So, if you put it on the Internet, it’ll be available forever. New words to live by: “Like at your own risk.”
Don’t get trapped. Protect yourself and your reputation. Take control of your Facebook today. Thanks, Zuck. This is exactly how I wanted to spend my first weekend getting home after CES.
"Matrix is an ambitious open standard and implementation that's set up to break down the fragmentation problems that exist in IP messaging and VoIP communication," explained John Woolf, Technical Evangelist at Matrix, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 13, 2015 07:00 AM EDT Reads: 6,009
As more intelligent IoT applications shift into gear, they’re merging into the ever-increasing traffic flow of the Internet. It won’t be long before we experience bottlenecks, as IoT traffic peaks during rush hours. Organizations that are unprepared will find themselves by the side of the road unable to cross back into the fast lane. As billions of new devices begin to communicate and exchange data – will your infrastructure be scalable enough to handle this new interconnected world?
Oct. 13, 2015 05:45 AM EDT
SYS-CON Events announced today that Super Micro Computer, Inc., a global leader in high-performance, high-efficiency server, storage technology and green computing, will exhibit at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA. Supermicro (NASDAQ: SMCI), the leading innovator in high-performance, high-efficiency server technology is a premier provider of advanced server Building Block Solutions® for Data Center, Cloud Computing, Enterprise IT, Hadoop/Big Data, HPC and Embedded Systems worldwide. Supermi...
Oct. 13, 2015 05:15 AM EDT Reads: 194
Nowadays, a large number of sensors and devices are connected to the network. Leading-edge IoT technologies integrate various types of sensor data to create a new value for several business decision scenarios. The transparent cloud is a model of a new IoT emergence service platform. Many service providers store and access various types of sensor data in order to create and find out new business values by integrating such data.
Oct. 13, 2015 04:00 AM EDT Reads: 681
There are so many tools and techniques for data analytics that even for a data scientist the choices, possible systems, and even the types of data can be daunting. In his session at @ThingsExpo, Chris Harrold, Global CTO for Big Data Solutions for EMC Corporation, will show how to perform a simple, but meaningful analysis of social sentiment data using freely available tools that take only minutes to download and install. Participants will get the download information, scripts, and complete end-to-end walkthrough of the analysis from start to finish. Participants will also be given the pract...
Oct. 13, 2015 03:00 AM EDT Reads: 405
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome,” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
Oct. 13, 2015 03:00 AM EDT Reads: 258
WebRTC services have already permeated corporate communications in the form of videoconferencing solutions. However, WebRTC has the potential of going beyond and catalyzing a new class of services providing more than calls with capabilities such as mass-scale real-time media broadcasting, enriched and augmented video, person-to-machine and machine-to-machine communications. In his session at @ThingsExpo, Luis Lopez, CEO of Kurento, will introduce the technologies required for implementing these ideas and some early experiments performed in the Kurento open source software community in areas ...
Oct. 13, 2015 12:45 AM EDT Reads: 851
Electric power utilities face relentless pressure on their financial performance, and reducing distribution grid losses is one of the last untapped opportunities to meet their business goals. Combining IoT-enabled sensors and cloud-based data analytics, utilities now are able to find, quantify and reduce losses faster – and with a smaller IT footprint. Solutions exist using Internet-enabled sensors deployed temporarily at strategic locations within the distribution grid to measure actual line loads.
Oct. 13, 2015 12:00 AM EDT Reads: 273
“In the past year we've seen a lot of stabilization of WebRTC. You can now use it in production with a far greater degree of certainty. A lot of the real developments in the past year have been in things like the data channel, which will enable a whole new type of application," explained Peter Dunkley, Technical Director at Acision, in this SYS-CON.tv interview at @ThingsExpo, held Nov 4–6, 2014, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 12, 2015 11:15 PM EDT Reads: 7,127
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, will explore the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Oct. 12, 2015 10:15 PM EDT Reads: 313
There will be 20 billion IoT devices connected to the Internet soon. What if we could control these devices with our voice, mind, or gestures? What if we could teach these devices how to talk to each other? What if these devices could learn how to interact with us (and each other) to make our lives better? What if Jarvis was real? How can I gain these super powers? In his session at 17th Cloud Expo, Chris Matthieu, co-founder and CTO of Octoblu, will show you!
Oct. 12, 2015 08:45 PM EDT Reads: 273
Today’s connected world is moving from devices towards things, what this means is that by using increasingly low cost sensors embedded in devices we can create many new use cases. These span across use cases in cities, vehicles, home, offices, factories, retail environments, worksites, health, logistics, and health. These use cases rely on ubiquitous connectivity and generate massive amounts of data at scale. These technologies enable new business opportunities, ways to optimize and automate, along with new ways to engage with users.
Oct. 12, 2015 06:00 PM EDT Reads: 262
Through WebRTC, audio and video communications are being embedded more easily than ever into applications, helping carriers, enterprises and independent software vendors deliver greater functionality to their end users. With today’s business world increasingly focused on outcomes, users’ growing calls for ease of use, and businesses craving smarter, tighter integration, what’s the next step in delivering a richer, more immersive experience? That richer, more fully integrated experience comes about through a Communications Platform as a Service which allows for messaging, screen sharing, video...
Oct. 12, 2015 05:30 PM EDT Reads: 1,227
With major technology companies and startups seriously embracing IoT strategies, now is the perfect time to attend @ThingsExpo in Silicon Valley. Learn what is going on, contribute to the discussions, and ensure that your enterprise is as "IoT-Ready" as it can be! Internet of @ThingsExpo, taking place Nov 3-5, 2015, at the Santa Clara Convention Center in Santa Clara, CA, is co-located with 17th Cloud Expo and will feature technical sessions from a rock star conference faculty and the leading industry players in the world. The Internet of Things (IoT) is the most profound change in personal an...
Oct. 12, 2015 04:30 PM EDT Reads: 195
SYS-CON Events announced today that Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, will keynote at the 17th International Cloud Expo®, which will take place on November 3–5, 2015, at the Santa Clara Convention Center in Santa Clara, CA.
Oct. 12, 2015 03:00 PM EDT Reads: 245
WebRTC converts the entire network into a ubiquitous communications cloud thereby connecting anytime, anywhere through any point. In his session at WebRTC Summit,, Mark Castleman, EIR at Bell Labs and Head of Future X Labs, will discuss how the transformational nature of communications is achieved through the democratizing force of WebRTC. WebRTC is doing for voice what HTML did for web content.
Oct. 12, 2015 03:00 PM EDT Reads: 1,489
As a company adopts a DevOps approach to software development, what are key things that both the Dev and Ops side of the business must keep in mind to ensure effective continuous delivery? In his session at DevOps Summit, Mark Hydar, Head of DevOps, Ericsson TV Platforms, will share best practices and provide helpful tips for Ops teams to adopt an open line of communication with the development side of the house to ensure success between the two sides.
Oct. 12, 2015 01:00 PM EDT Reads: 692
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Oct. 12, 2015 01:00 PM EDT Reads: 336
The IoT market is on track to hit $7.1 trillion in 2020. The reality is that only a handful of companies are ready for this massive demand. There are a lot of barriers, paint points, traps, and hidden roadblocks. How can we deal with these issues and challenges? The paradigm has changed. Old-style ad-hoc trial-and-error ways will certainly lead you to the dead end. What is mandatory is an overarching and adaptive approach to effectively handle the rapid changes and exponential growth.
Oct. 12, 2015 12:00 PM EDT Reads: 332
Today air travel is a minefield of delays, hassles and customer disappointment. Airlines struggle to revitalize the experience. GE and M2Mi will demonstrate practical examples of how IoT solutions are helping airlines bring back personalization, reduce trip time and improve reliability. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Dr. Sarah Cooper, M2Mi's VP Business Development and Engineering, will explore the IoT cloud-based platform technologies driving this change including privacy controls, data transparency and integration of real time context w...
Oct. 12, 2015 12:00 PM EDT Reads: 296