|By PR Newswire||
|January 18, 2013 08:45 AM EST||
SAN FRANCISCO, Jan. 18, 2013 /PRNewswire/ -- For food manufacturers and specialty food producers attending the 38th Annual Winter Fancy Food Show, sealing the deal with a distributor or grocery chain means your products will run off the shelves, right? Not exactly. According to global food advertising network Gourmet Ads, the real challenge is getting out in front of consumers in a compelling way, in order to generate sales and maintain your position in the grocer's aisle. And the key to doing that these days is the Internet.
"The Web is where today's consumers research products, plan family meals and in some cases make actual buying decisions, and manufacturers need to go there to market and promote their products to gain attention," says Benjamin Christie, managing director of Gourmet Ads, which works with more than 350 food-related websites to get brand messages and values before ever-more-fickle and cost-conscious grocery buyers.
"The great thing is there are many, many techniques and opportunities to do that. Some national brands reach the entire country, while others use geo targeting to reach just a handful of cities. Some advertisers make use of contextual targeting to reach those shoppers most receptive to their messages. For example, if you produce a great steak marinade or BBQ Sauce, you can ensure your brand is seen by anyone browsing beef or steak recipes, or looking up grilling tips."
Even established, multinational food brands are sometimes behind the curve when it comes to exploiting online marketing, Christie notes. "Simply creating a Facebook page or Twitter page for your product just won't cut it anymore," he says. "You have to develop an online marketing strategy to grab attention, give consumers something of value like a recipe or discount coupon, and do it time and again to get them to recognize your packaging and ultimately to build customer loyalty. Having a great product also helps."
Getting consumers to visualize how to use your product through vivid photographs and appealing recipes, and pegging your ads contextually to the most relevant web pages, are two keys to successfully marketing your food items online, according to Gourmet Ads' free whitepaper, "The Ultimate Guide to Food Advertising Online."
"Any online marketing plan will include a variety of ad types across a wide breadth of sites, but they'll do little good if the product doesn't look irresistible," says Christie. "Consumers make spending decisions with their eyes, especially when it comes to food."
Here are some other tips manufacturers will find in the 21-page whitepaper:
Don't forget to show the packaging. "Most of the best-performing ads have had two elements: a great photo of a fully prepared meal, and an image of the packaging. Consumers see a great looking meal, which appears at face value as easily prepared by using the product. And next to the meal is the package so they'll recognize the brand when they see it on shelves," says Christie.
Have a clear Call to Action. Make sure your ad inspires the consumer to do something, like find recipes, save a dollar on their next purchase, or request a free sample. "You can have a great looking advertisement, but if you don't have a clear and persuasive call to action, consumers may leave and forget about your value proposition."
Use brand websites and landing pages. Most corporate websites are focused on B2B, and seldom engage the visitor socially. It is essential to have a dedicated consumer-focused site, preferably one for each brand.
Manufacturers can download The Ultimate Guide to Food Advertising Online and other whitepapers, including "Best Practice Guide to Publishing Recipes Online," at http://www.gourmetads.com/whitepapers.
About Gourmet Ads
Gourmet Ads (http://www.gourmetads.com) is a global food marketing network focusing on branding campaigns for reaching the grocery buyer online. With operations in the United States, U.K., Canada, Australia and New Zealand, Gourmet Ads consists of over 350 cooking websites where consumers are spending time online researching recipes, including its own recipe search engine RecipeBridge.com. Gourmet Ads develops customized advertising solutions from regular IAB units, to portal type solutions such as background skins, roadblocks and interstitials which go beyond the banner. It has represented such brands as General Mills, Starbucks, Orville Redenbacher's, Campbell's, Nestle, Swiffer and Kraft Foods, as well as retailers Walmart, Kroger, Fresh & Easy and Safeway.
Gary Frisch / Swordfish Communications
856-767-7772 / [email protected]
SOURCE Gourmet Ads
The best way to leverage your Cloud Expo presence as a sponsor and exhibitor is to plan your news announcements around our events. The press covering Cloud Expo and @ThingsExpo will have access to these releases and will amplify your news announcements. More than two dozen Cloud companies either set deals at our shows or have announced their mergers and acquisitions at Cloud Expo. Product announcements during our show provide your company with the most reach through our targeted audiences.
Oct. 25, 2016 12:45 PM EDT Reads: 4,928
@ThingsExpo has been named the Top 5 Most Influential Internet of Things Brand by Onalytica in the ‘The Internet of Things Landscape 2015: Top 100 Individuals and Brands.' Onalytica analyzed Twitter conversations around the #IoT debate to uncover the most influential brands and individuals driving the conversation. Onalytica captured data from 56,224 users. The PageRank based methodology they use to extract influencers on a particular topic (tweets mentioning #InternetofThings or #IoT in this ...
Oct. 25, 2016 12:30 PM EDT Reads: 8,473
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Oct. 25, 2016 11:45 AM EDT Reads: 3,796
Although it has gained significant traction in the consumer space, IoT is still in the early stages of adoption in enterprises environments. However, many companies are working on initiatives like Industry 4.0 that includes IoT as one of the key disruptive technologies expected to reshape businesses of tomorrow. The key challenges will be availability, robustness and reliability of networks that connect devices in a business environment. Software Defined Wide Area Network (SD-WAN) is expected to...
Oct. 25, 2016 11:45 AM EDT Reads: 2,084
OnProcess Technology has announced it will be a featured speaker at @ThingsExpo, taking place November 1 - 3, 2016, in Santa Clara, California. Dan Gettens, OnProcess’ Chief Analytics Officer, will discuss how Internet of Things (IoT) data can be leveraged to predict product failures, improve uptime and slash costly inventory stock. @ThingsExpo is an annual gathering of IoT and cloud developers, practitioners and thought-leaders who exchange ideas and insights on topics ranging from Big Data in...
Oct. 25, 2016 11:42 AM EDT Reads: 156
Developing software for the Internet of Things (IoT) comes with its own set of challenges. Security, privacy, and unified standards are a few key issues. In addition, each IoT product is comprised of (at least) three separate application components: the software embedded in the device, the back-end service, and the mobile application for the end user’s controls. Each component is developed by a different team, using different technologies and practices, and deployed to a different stack/target –...
Oct. 25, 2016 11:30 AM EDT Reads: 2,017
Virgil consists of an open-source encryption library, which implements Cryptographic Message Syntax (CMS) and Elliptic Curve Integrated Encryption Scheme (ECIES) (including RSA schema), a Key Management API, and a cloud-based Key Management Service (Virgil Keys). The Virgil Keys Service consists of a public key service and a private key escrow service.
Oct. 25, 2016 11:30 AM EDT Reads: 1,116
SYS-CON Events announced today that CDS Global Cloud, an Infrastructure as a Service provider, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. CDS Global Cloud is an IaaS (Infrastructure as a Service) provider specializing in solutions for e-commerce, internet gaming, online education and other internet applications. With a growing number of data centers and network points around the world, ...
Oct. 25, 2016 11:30 AM EDT Reads: 3,597
Data is the fuel that drives the machine learning algorithmic engines and ultimately provides the business value. In his session at Cloud Expo, Ed Featherston, a director and senior enterprise architect at Collaborative Consulting, will discuss the key considerations around quality, volume, timeliness, and pedigree that must be dealt with in order to properly fuel that engine.
Oct. 25, 2016 11:15 AM EDT Reads: 3,920
Big Data has been changing the world. IoT fuels the further transformation recently. How are Big Data and IoT related? In his session at @BigDataExpo, Tony Shan, a renowned visionary and thought leader, will explore the interplay of Big Data and IoT. He will anatomize Big Data and IoT separately in terms of what, which, why, where, when, who, how and how much. He will then analyze the relationship between IoT and Big Data, specifically the drilldown of how the 4Vs of Big Data (Volume, Variety,...
Oct. 25, 2016 11:15 AM EDT Reads: 1,522
From wearable activity trackers to fantasy e-sports, data and technology are transforming the way athletes train for the game and fans engage with their teams. In his session at @ThingsExpo, will present key data findings from leading sports organizations San Francisco 49ers, Orlando Magic NBA team. By utilizing data analytics these sports orgs have recognized new revenue streams, doubled its fan base and streamlined costs at its stadiums. John Paul is the CEO and Founder of VenueNext. Prior ...
Oct. 25, 2016 11:00 AM EDT Reads: 3,680
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Oct. 25, 2016 10:45 AM EDT Reads: 3,066
SYS-CON Events announced today that Embotics, the cloud automation company, will exhibit at the 19th International Cloud Expo, which will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. Embotics is the cloud automation company for IT organizations and service providers that need to improve provisioning or enable self-service capabilities. With a relentless focus on delivering a premier user experience and unmatched customer support, Embotics is the fas...
Oct. 25, 2016 10:45 AM EDT Reads: 931
In his general session at 19th Cloud Expo, Manish Dixit, VP of Product and Engineering at Dice, will discuss how Dice leverages data insights and tools to help both tech professionals and recruiters better understand how skills relate to each other and which skills are in high demand using interactive visualizations and salary indicator tools to maximize earning potential. Manish Dixit is VP of Product and Engineering at Dice. As the leader of the Product, Engineering and Data Sciences team a...
Oct. 25, 2016 10:31 AM EDT Reads: 270
The Internet of Things can drive efficiency for airlines and airports. In their session at @ThingsExpo, Shyam Varan Nath, Principal Architect with GE, and Sudip Majumder, senior director of development at Oracle, will discuss the technical details of the connected airline baggage and related social media solutions. These IoT applications will enhance travelers' journey experience and drive efficiency for the airlines and the airports. The session will include a working demo and a technical d...
Oct. 25, 2016 10:30 AM EDT Reads: 2,581
The Open Connectivity Foundation (OCF), sponsor of the IoTivity open source project, and AllSeen Alliance, which provides the AllJoyn® open source IoT framework, today announced that the two organizations’ boards have approved a merger under the OCF name and bylaws. This merger will advance interoperability between connected devices from both groups, enabling the full operating potential of IoT and representing a significant step towards a connected ecosystem.
Oct. 25, 2016 10:30 AM EDT Reads: 1,246
What happens when the different parts of a vehicle become smarter than the vehicle itself? As we move toward the era of smart everything, hundreds of entities in a vehicle that communicate with each other, the vehicle and external systems create a need for identity orchestration so that all entities work as a conglomerate. Much like an orchestra without a conductor, without the ability to secure, control, and connect the link between a vehicle’s head unit, devices, and systems and to manage the ...
Oct. 25, 2016 09:45 AM EDT Reads: 1,371
What are the successful IoT innovations from emerging markets? What are the unique challenges and opportunities from these markets? How did the constraints in connectivity among others lead to groundbreaking insights? In her session at @ThingsExpo, Carmen Feliciano, a Principal at AMDG, will answer all these questions and share how you can apply IoT best practices and frameworks from the emerging markets to your own business.
Oct. 25, 2016 09:30 AM EDT Reads: 2,619
More and more brands have jumped on the IoT bandwagon. We have an excess of wearables – activity trackers, smartwatches, smart glasses and sneakers, and more that track seemingly endless datapoints. However, most consumers have no idea what “IoT” means. Creating more wearables that track data shouldn't be the aim of brands; delivering meaningful, tangible relevance to their users should be. We're in a period in which the IoT pendulum is still swinging. Initially, it swung toward "smart for smar...
Oct. 25, 2016 09:15 AM EDT Reads: 1,073
In past @ThingsExpo presentations, Joseph di Paolantonio has explored how various Internet of Things (IoT) and data management and analytics (DMA) solution spaces will come together as sensor analytics ecosystems. This year, in his session at @ThingsExpo, Joseph di Paolantonio from DataArchon, will be adding the numerous Transportation areas, from autonomous vehicles to “Uber for containers.” While IoT data in any one area of Transportation will have a huge impact in that area, combining sensor...
Oct. 25, 2016 08:30 AM EDT Reads: 907