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Cognitive Computing Authors: Yeshim Deniz, Pat Romanski, Zakia Bouachraoui, Elizabeth White, Liz McMillan

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StarStar Me Personalized Phone Service now available from Verizon Wireless

Today Zoove announced its StarStar Me service, which allows subscribers to receive calls via a personalized mobile phone number using their name, handle or favorite word like **KEITH (**53484) or **SARAH (**72724), is available to Verizon Wireless customers nationwide.

People call StarStar Me subscribers by tapping the star key twice, followed by a unique word or number grouping on a mobile phone’s keypad. With the StarStar Me app, subscribers can choose to have calls ring their phone, automatically respond to calls with a custom text message when they’re unavailable, or provide callers with a mobile web page that links to their blog, website, and social media accounts like Facebook, LinkedIn, and Twitter. The subscriber’s contact info can then easily be added to the caller’s address book.

“There's a rapidly growing trend to extend our personal branding, identity and personal communication into the digital realm, via our mobile phones,” said Joe Gillespie, CEO of Zoove. “This is evidenced by the fact that the majority of people now access social media sites, such as Facebook, via their mobile devices and are using their smartphones to connect in new ways. We’re excited to offer the StarStar Me service to Verizon customers.”

To sign up for StarStar Me, Verizon customers can simply call **ME (**63) on their mobile phone, or visit http://verizon.starstar.me.

The StarStar Me mobile app is now available as a download from the App Store and Google Play. Normal airtime charges and data rates apply.

Verizon subscribers can have up to three StarStar Me numbers per mobile phone number. The service costs $3.00/month per StarStar Me number. Calls to StarStar numbers work within the U.S. on any Verizon, Sprint,T-Mobile, or AT&T mobile phone.

Photos/Multimedia Gallery Available: http://www.starstar.me/media

About StarStar Me

StarStar Me is part of the StarStar mobile platform that connects people with the things they care about most – great content, favorite brands, and one another – all through a simple mobile phone call. StarStar is the flagship product of Zoove Corp., the exclusive provider of StarStar numbers for the largest wireless operators in the United States, reaching more than 250 million people. StarStar numbers can be acquired by individuals or businesses and deliver mobile experiences, customized in real-time to location, mobile device, carrier type or other specifications. Simply calling a StarStar name enables access to promotional content, apps, mobile websites, video, music, one-click purchasing, special deals, and social networking capabilities. For more information, please visit www.getstarstar.com.

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