Welcome!

API Journal Authors: Elizabeth White, Pat Romanski, Kevin Benedict, Anders Wallgren, Amit Golander

News Feed Item

Reputation Changer: Complaints, Defamation Cannot Go Ignored by Businesses

A recent Forbes article underscores the importance of online reputation management, earning the attention of Reputation Changer.

NEW YORK, Jan. 17, 2013 /PRNewswire-iReach/ -- For businesses and brands, it is all too easy to put online reputation management on the backburner—but doing so can result in significant damage to the brand's integrity. Such is the thesis of a recent article in Forbes, which underscores the important role of online reputation management in today's increasingly digital world. The Forbes article notes that, for companies, the Internet is either an ally or an enemy, with no middle ground; either a company enjoys a strong, positive online image, or a negative one. The trouble, according to Forbes, is that actively managing a business' online reputation can prove time-consuming and sometimes expensive, which is why companies often ignore it. This article has won the attention of Reputation Changer, itself a leading name in the online reputation management industry.

In a press statement, Reputation Changer CEO Cliff Stein weighs in on the points made in the article. "Forbes is correct in both of its points—that online reputation management is very difficult, and that it is nevertheless essential," comments Stein. "The second point more than outweighs the first, however; difficult though it may be, online reputation management is critical, because neglecting it can result in dire consequences for businesses and brands."

Stein elaborates on just how dire these consequences can be. "At Reputation Changer, complaints and negative online reviews are seen as potential business-killers," he says. "It is no exaggeration to say that a negative online reputation can bring a business or brand to ruin. We have seen it happen, time and time again."

The reason why online reputation management is so important is simply that consumers are placing more and more emphasis on online reputation. "These days, people have plenty of avenues to rate, review, and seek information on businesses, brands, products, and services," says Stein. "It is the easiest thing in a world for a consumer to head to Yelp.com or to conduct a Google search—and if that consumer does not like what he or she sees about your company, it can result in lost sales, lost clients, and, ultimately, a major hit to your bottom line."

Stein says that no company can prevent bad reviews and consumer complaints from happening, but they can seek to minimize the damage done. This is where the time-consuming work of online reputation defense comes into play. "In order to ward off bad reviews and consumer complaints, businesses must invest in producing high volumes of compelling, brand-enhancing content, as well as maintaining robust social media channels," comments Stein.

This is easier said than done, perhaps, but Stein suggests that businesses do not have to take a DIY approach to online reputation management. "Some companies go the DIY route, and it works well for them," he says. "For businesses that simply do not have the time or resources to create so much online content, there are companies like Reputation Changer."

Reputation Changer and other online reputation management agencies work to create the vast amounts of content needed for businesses to defend themselves against defamation. "We cannot prevent bad reviews from happening, but we can negate their impact and render them non-issues," says Stein. "We do this by flooding out these bad reviews, burying them under mountains of brand-enhancing content."

In the end, online reputation management companies take on the difficult work of reputation monitoring and repair, on the client's behalf. "At Reputation Changer, complaints and unwanted online listings are resolved quickly and aggressively," concludes Stein. "The goal is always to establish the client's brand as a brand of choice among consumers—period."

ABOUT:

Reputation Changer was founded in 2009, by a team of online marketers and SEO professionals who shared a similar passion: To provide companies, brands, and individuals with the tools needed to manage their online image. To this day, Reputation Changer remains zealous for providing its clients with a say in how they are presented on the Web; the company is heralded as the #1 company of its kind, in the entire world.

Media Contact: Daniel Beckett Mark-PR.com, (678) 685-8304, [email protected]

News distributed by PR Newswire iReach: https://ireach.prnewswire.com

SOURCE Reputation Changer

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

@ThingsExpo Stories
"We work in the area of Big Data analytics and Big Data analytics is a very crowded space - you have Hadoop, ETL, warehousing, visualization and there's a lot of effort trying to get these tools to talk to each other," explained Mukund Deshpande, head of the Analytics practice at Accelerite, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York City, NY.
Cloud Expo, Inc. has announced today that Andi Mann returns to 'DevOps at Cloud Expo 2016' as Conference Chair The @DevOpsSummit at Cloud Expo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "DevOps is set to be one of the most profound disruptions to hit IT in decades," said Andi Mann. "It is a natural extension of cloud computing, and I have seen both firsthand and in independent research the fantastic results DevOps delivers. So I am excited t...
Basho Technologies has announced the latest release of Basho Riak TS, version 1.3. Riak TS is an enterprise-grade NoSQL database optimized for Internet of Things (IoT). The open source version enables developers to download the software for free and use it in production as well as make contributions to the code and develop applications around Riak TS. Enhancements to Riak TS make it quick, easy and cost-effective to spin up an instance to test new ideas and build IoT applications. In addition to...
IoT is rapidly changing the way enterprises are using data to improve business decision-making. In order to derive business value, organizations must unlock insights from the data gathered and then act on these. In their session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, and Peter Shashkin, Head of Development Department at EastBanc Technologies, discussed how one organization leveraged IoT, cloud technology and data analysis to improve customer experiences and effi...
Internet of @ThingsExpo has announced today that Chris Matthieu has been named tech chair of Internet of @ThingsExpo 2016 Silicon Valley. The 6thInternet of @ThingsExpo will take place on November 1–3, 2016, at the Santa Clara Convention Center in Santa Clara, CA.
Presidio has received the 2015 EMC Partner Services Quality Award from EMC Corporation for achieving outstanding service excellence and customer satisfaction as measured by the EMC Partner Services Quality (PSQ) program. Presidio was also honored as the 2015 EMC Americas Marketing Excellence Partner of the Year and 2015 Mid-Market East Partner of the Year. The EMC PSQ program is a project-specific survey program designed for partners with Service Partner designations to solicit customer feedbac...
The cloud promises new levels of agility and cost-savings for Big Data, data warehousing and analytics. But it’s challenging to understand all the options – from IaaS and PaaS to newer services like HaaS (Hadoop as a Service) and BDaaS (Big Data as a Service). In her session at @BigDataExpo at @ThingsExpo, Hannah Smalltree, a director at Cazena, provided an educational overview of emerging “as-a-service” options for Big Data in the cloud. This is critical background for IT and data profession...
"There's a growing demand from users for things to be faster. When you think about all the transactions or interactions users will have with your product and everything that is between those transactions and interactions - what drives us at Catchpoint Systems is the idea to measure that and to analyze it," explained Leo Vasiliou, Director of Web Performance Engineering at Catchpoint Systems, in this SYS-CON.tv interview at 18th Cloud Expo, held June 7-9, 2016, at the Javits Center in New York Ci...
Ask someone to architect an Internet of Things (IoT) solution and you are guaranteed to see a reference to the cloud. This would lead you to believe that IoT requires the cloud to exist. However, there are many IoT use cases where the cloud is not feasible or desirable. In his session at @ThingsExpo, Dave McCarthy, Director of Products at Bsquare Corporation, will discuss the strategies that exist to extend intelligence directly to IoT devices and sensors, freeing them from the constraints of ...
Connected devices and the industrial internet are growing exponentially every year with Cisco expecting 50 billion devices to be in operation by 2020. In this period of growth, location-based insights are becoming invaluable to many businesses as they adopt new connected technologies. Knowing when and where these devices connect from is critical for a number of scenarios in supply chain management, disaster management, emergency response, M2M, location marketing and more. In his session at @Th...
Extracting business value from Internet of Things (IoT) data doesn’t happen overnight. There are several requirements that must be satisfied, including IoT device enablement, data analysis, real-time detection of complex events and automated orchestration of actions. Unfortunately, too many companies fall short in achieving their business goals by implementing incomplete solutions or not focusing on tangible use cases. In his general session at @ThingsExpo, Dave McCarthy, Director of Products...
There are several IoTs: the Industrial Internet, Consumer Wearables, Wearables and Healthcare, Supply Chains, and the movement toward Smart Grids, Cities, Regions, and Nations. There are competing communications standards every step of the way, a bewildering array of sensors and devices, and an entire world of competing data analytics platforms. To some this appears to be chaos. In this power panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, Bradley Holt, Developer Advocate a...
The Internet of Things will challenge the status quo of how IT and development organizations operate. Or will it? Certainly the fog layer of IoT requires special insights about data ontology, security and transactional integrity. But the developmental challenges are the same: People, Process and Platform and how we integrate our thinking to solve complicated problems. In his session at 19th Cloud Expo, Craig Sproule, CEO of Metavine, will demonstrate how to move beyond today's coding paradigm ...
Apixio Inc. has raised $19.3 million in Series D venture capital funding led by SSM Partners with participation from First Analysis, Bain Capital Ventures and Apixio’s largest angel investor. Apixio will dedicate the proceeds toward advancing and scaling products powered by its cognitive computing platform, further enabling insights for optimal patient care. The Series D funding comes as Apixio experiences strong momentum and increasing demand for its HCC Profiler solution, which mines unstruc...
SYS-CON Events has announced today that Roger Strukhoff has been named conference chair of Cloud Expo and @ThingsExpo 2016 Silicon Valley. The 19th Cloud Expo and 6th @ThingsExpo will take place on November 1-3, 2016, at the Santa Clara Convention Center in Santa Clara, CA. "The Internet of Things brings trillions of dollars of opportunity to developers and enterprise IT, no matter how you measure it," stated Roger Strukhoff. "More importantly, it leverages the power of devices and the Interne...
In addition to all the benefits, IoT is also bringing new kind of customer experience challenges - cars that unlock themselves, thermostats turning houses into saunas and baby video monitors broadcasting over the internet. This list can only increase because while IoT services should be intuitive and simple to use, the delivery ecosystem is a myriad of potential problems as IoT explodes complexity. So finding a performance issue is like finding the proverbial needle in the haystack.
Machine Learning helps make complex systems more efficient. By applying advanced Machine Learning techniques such as Cognitive Fingerprinting, wind project operators can utilize these tools to learn from collected data, detect regular patterns, and optimize their own operations. In his session at 18th Cloud Expo, Stuart Gillen, Director of Business Development at SparkCognition, discussed how research has demonstrated the value of Machine Learning in delivering next generation analytics to imp...
Whether your IoT service is connecting cars, homes, appliances, wearable, cameras or other devices, one question hangs in the balance – how do you actually make money from this service? The ability to turn your IoT service into profit requires the ability to create a monetization strategy that is flexible, scalable and working for you in real-time. It must be a transparent, smoothly implemented strategy that all stakeholders – from customers to the board – will be able to understand and comprehe...
The cloud market growth today is largely in public clouds. While there is a lot of spend in IT departments in virtualization, these aren’t yet translating into a true “cloud” experience within the enterprise. What is stopping the growth of the “private cloud” market? In his general session at 18th Cloud Expo, Nara Rajagopalan, CEO of Accelerite, explored the challenges in deploying, managing, and getting adoption for a private cloud within an enterprise. What are the key differences between wh...
The IoT is changing the way enterprises conduct business. In his session at @ThingsExpo, Eric Hoffman, Vice President at EastBanc Technologies, discussed how businesses can gain an edge over competitors by empowering consumers to take control through IoT. He cited examples such as a Washington, D.C.-based sports club that leveraged IoT and the cloud to develop a comprehensive booking system. He also highlighted how IoT can revitalize and restore outdated business models, making them profitable ...