Click here to close now.


API Journal Authors: Flint Brenton, John Basso, David Dodd, Jason Bloomberg, Liz McMillan

News Feed Item

SolarCure Connects Solar Powered SEO(TM) With Marketing

COLONIA, NJ -- (Marketwire) -- 01/16/13 -- Leave it to an inventor to design a brand new way to promote a company. This new way of marketing is called Solar Powered SEO™. Inventor Raymond Saluccio established himself a few years ago with one revolutionary patent allowed, along with several others that are still pending. While considering what makes an idea stand out from all others, Mr. Saluccio has developed a method for all companies to increase their awareness, online visibility and overall image that seemingly has never existed before. And this method can be utilized by any company or brand -- no matter what size.

SolarCure has brought together two powerful, yet diverse concepts: solar power and search engine marketing. Never before has solar power been used to enhance a company's bottom line in such a unique way. By participating in the Adopt-A-Solar-Panel program, companies simultaneously help a targeted non-profit organization and potentially increase their online visibility via search engine optimized press releases. The press release marketing component, otherwise known as Solar Powered SEO™, helps extend almost any brand's reach online quickly. By pledging to sponsor part of a solar installation for nationally recognized non-profits such as Veterans of Foreign Wars, American Legions, volunteer fire squads, as well as others, the donor receives a truly unique publicity package to help boost their company's corporate image.

SolarCure's Adopt-A-Solar-Panel program follows a simple yet effective process. Generous organizations sponsor an entire solar panel or a portion of one through SolarCure. The non-profit organization will use energy generated through solar panels, and benefits for all participants are plentiful. They include:

  • Reduced energy costs: Non-profits utilizing solar energy will ultimately save money on their energy bills. This money can be re-invested to further involvement in that organizations main cause. The savings can be put to better use towards the non-profit's mission.

  • Solar Renewable Energy Credits: Solar panel utilization can also result in solar renewable energy credits for the business, or SRECs. These are tradable commodities that represent the green attributes associated with energy generated from renewable energy resources, such as sunlight, wind, or water. One SREC is generated every time one megawatt-hour (MWh) of clean, renewable electricity is produced via solar panels.

  • Benefits to the environment: In addition to lower energy spending and being able to take advantage of SRECs, solar panel usage helps create a cleaner environment. Lessening the dependence on "dirty" fossil fuels purchased from foreign countries can only benefit our country as a whole. In fact, energy used from the sun is the ultimate Made in America statement; its resource is organic, will never permanently run out during one's lifetime, and will never have a detrimental effect to the atmosphere.

  • Extended publicity and online awareness for the sponsor: Participating sponsors will receive nationwide publicity of their sponsorship through SolarCure's expertly written online press releases. Each press release is enhanced with Solar Powered SEO™ for greater search engine visibility and also to help increase Internet traffic and improve search engine listings. Online press release distribution helps "spread the word" about both the sponsors and organizations effects to better the environment and reduce energy expenses.

  • The benefits of green branding: In addition to extending a brand's Internet reach, the distribution of online press releases also align the Adopt-A-Solar-Panel program's participants as a green brands. Green brands greatly appeal to consumers who are becoming more aware of the need to protect the environment. The overall concept of green branding adds a unique selling point to your product or service and can boost overall corporate image. Green branding is about a genuine commitment to the environment, and in return those that consider supporting green brands often illustrate loyalty to them.

  • Benefits for veterans: There is another important element to the Adopt-A-Solar-Panel program -- the ability to help veterans in need. For many veterans arriving home from duty, the transition from full-time military life to full-time civilian life can be difficult. Some may only be qualified for part-time work while attending college to help further their careers, and many others might be either unemployed or even under-employed. No matter what their situation, without a steady income, veterans from coast-to-coast could experience trouble bill collectors or having to borrow money to pay their rent in order to avoid eviction. SolarCure will be actively recruiting veterans to sell Adopt-A-Solar-Panel or install needed solar panels in their area.

Since its initial roll-out in October of 2012, SolarCure has worked with several New Jersey clients, including Cranford insurance provider O'Donnell Agency, patent attorney Ezra Sutton P.A., and Warren commercial landscape installation firm Peluso Landscaping. While the initial reach for SolarCure's Adopt-A-Solar-Panel program and Solar Powered SEO™ have initially connected with local businesses, their reach will soon expand to national levels.

"Connecting the power and natural benefits of the sun's energy with the ability to assist veterans in need creates a winning situation for all involved," comments SolarCure Solar Powered SEO™ Marketing Director Rick Mulholland. Previously the Marketing Director for a leading American bridal manufacturer, Mr. Mulholland has been hands-on with a wide variety of marketing processes and advertising campaigns throughout the years.

"In a crowded marketing and advertising landscape, the key aspect for a business looking to find success is to break through the clutter. There are a lot of companies trying to get attention for themselves in order to increase their business. Anyone can buy a series of print ads or pay to promote themselves on Facebook, but how many can declare that they also supported their local environment and Americans in need? All of the components of the Adopt-a-Solar-Panel program create a powerful three-pronged message, and it's one that has never been associated before with tradition promotional efforts. If you want to stand out from your competition in addition to giving back to society, adopting a solar panel is the way to go."

More about SolarCure
Founded by EarthSure CEO and Ernst & Young Entrepreneur Of The Year® 2011 New Jersey Award finalist Raymond Saluccio, SolarCure specializes in helping clients combine powerful messaging and promotion with legitimate, sustainable, renewable green energy practices. When this combination is achieved, green branding and localized marketing practices can help to transform a business' public perception and open up new markets of loyal customers. For more information about how your company can grow its business with SolarCure's assistance, please visit or email your questions to [email protected].

Raymond Saluccio
Email Contact

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

@ThingsExpo Stories
The Internet of Things (IoT) is growing rapidly by extending current technologies, products and networks. By 2020, Cisco estimates there will be 50 billion connected devices. Gartner has forecast revenues of over $300 billion, just to IoT suppliers. Now is the time to figure out how you’ll make money – not just create innovative products. With hundreds of new products and companies jumping into the IoT fray every month, there’s no shortage of innovation. Despite this, McKinsey/VisionMobile data shows "less than 10 percent of IoT developers are making enough to support a reasonably sized team....
Just over a week ago I received a long and loud sustained applause for a presentation I delivered at this year’s Cloud Expo in Santa Clara. I was extremely pleased with the turnout and had some very good conversations with many of the attendees. Over the next few days I had many more meaningful conversations and was not only happy with the results but also learned a few new things. Here is everything I learned in those three days distilled into three short points.
Most of the IoT Gateway scenarios involve collecting data from machines/processing and pushing data upstream to cloud for further analytics. The gateway hardware varies from Raspberry Pi to Industrial PCs. The document states the process of allowing deploying polyglot data pipelining software with the clear notion of supporting immutability. In his session at @ThingsExpo, Shashank Jain, a development architect for SAP Labs, discussed the objective, which is to automate the IoT deployment process from development to production scenarios using Docker containers.
DevOps is about increasing efficiency, but nothing is more inefficient than building the same application twice. However, this is a routine occurrence with enterprise applications that need both a rich desktop web interface and strong mobile support. With recent technological advances from Isomorphic Software and others, rich desktop and tuned mobile experiences can now be created with a single codebase – without compromising functionality, performance or usability. In his session at DevOps Summit, Charles Kendrick, CTO and Chief Architect at Isomorphic Software, demonstrated examples of com...
As organizations realize the scope of the Internet of Things, gaining key insights from Big Data, through the use of advanced analytics, becomes crucial. However, IoT also creates the need for petabyte scale storage of data from millions of devices. A new type of Storage is required which seamlessly integrates robust data analytics with massive scale. These storage systems will act as “smart systems” provide in-place analytics that speed discovery and enable businesses to quickly derive meaningful and actionable insights. In his session at @ThingsExpo, Paul Turner, Chief Marketing Officer at...
In his keynote at @ThingsExpo, Chris Matthieu, Director of IoT Engineering at Citrix and co-founder and CTO of Octoblu, focused on building an IoT platform and company. He provided a behind-the-scenes look at Octoblu’s platform, business, and pivots along the way (including the Citrix acquisition of Octoblu).
In his General Session at 17th Cloud Expo, Bruce Swann, Senior Product Marketing Manager for Adobe Campaign, explored the key ingredients of cross-channel marketing in a digital world. Learn how the Adobe Marketing Cloud can help marketers embrace opportunities for personalized, relevant and real-time customer engagement across offline (direct mail, point of sale, call center) and digital (email, website, SMS, mobile apps, social networks, connected objects).
With all the incredible momentum behind the Internet of Things (IoT) industry, it is easy to forget that not a single CEO wakes up and wonders if “my IoT is broken.” What they wonder is if they are making the right decisions to do all they can to increase revenue, decrease costs, and improve customer experience – effectively the same challenges they have always had in growing their business. The exciting thing about the IoT industry is now these decisions can be better, faster, and smarter. Now all corporate assets – people, objects, and spaces – can share information about themselves and thei...
The Internet of Everything is re-shaping technology trends–moving away from “request/response” architecture to an “always-on” Streaming Web where data is in constant motion and secure, reliable communication is an absolute necessity. As more and more THINGS go online, the challenges that developers will need to address will only increase exponentially. In his session at @ThingsExpo, Todd Greene, Founder & CEO of PubNub, exploreed the current state of IoT connectivity and review key trends and technology requirements that will drive the Internet of Things from hype to reality.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessions, I wanted to share some of my observations on emerging trends. As cyber security serves as a fou...
The cloud. Like a comic book superhero, there seems to be no problem it can’t fix or cost it can’t slash. Yet making the transition is not always easy and production environments are still largely on premise. Taking some practical and sensible steps to reduce risk can also help provide a basis for a successful cloud transition. A plethora of surveys from the likes of IDG and Gartner show that more than 70 percent of enterprises have deployed at least one or more cloud application or workload. Yet a closer inspection at the data reveals less than half of these cloud projects involve production...
Countless business models have spawned from the IaaS industry – resell Web hosting, blogs, public cloud, and on and on. With the overwhelming amount of tools available to us, it's sometimes easy to overlook that many of them are just new skins of resources we've had for a long time. In his general session at 17th Cloud Expo, Harold Hannon, Sr. Software Architect at SoftLayer, an IBM Company, broke down what we have to work with, discussed the benefits and pitfalls and how we can best use them to design hosted applications.
Discussions of cloud computing have evolved in recent years from a focus on specific types of cloud, to a world of hybrid cloud, and to a world dominated by the APIs that make today's multi-cloud environments and hybrid clouds possible. In this Power Panel at 17th Cloud Expo, moderated by Conference Chair Roger Strukhoff, panelists addressed the importance of customers being able to use the specific technologies they need, through environments and ecosystems that expose their APIs to make true change and transformation possible.
Microservices are a very exciting architectural approach that many organizations are looking to as a way to accelerate innovation. Microservices promise to allow teams to move away from monolithic "ball of mud" systems, but the reality is that, in the vast majority of organizations, different projects and technologies will continue to be developed at different speeds. How to handle the dependencies between these disparate systems with different iteration cycles? Consider the "canoncial problem" in this scenario: microservice A (releases daily) depends on a couple of additions to backend B (re...
Too often with compelling new technologies market participants become overly enamored with that attractiveness of the technology and neglect underlying business drivers. This tendency, what some call the “newest shiny object syndrome” is understandable given that virtually all of us are heavily engaged in technology. But it is also mistaken. Without concrete business cases driving its deployment, IoT, like many other technologies before it, will fade into obscurity.
We all know that data growth is exploding and storage budgets are shrinking. Instead of showing you charts on about how much data there is, in his General Session at 17th Cloud Expo, Scott Cleland, Senior Director of Product Marketing at HGST, showed how to capture all of your data in one place. After you have your data under control, you can then analyze it in one place, saving time and resources.
Container technology is shaping the future of DevOps and it’s also changing the way organizations think about application development. With the rise of mobile applications in the enterprise, businesses are abandoning year-long development cycles and embracing technologies that enable rapid development and continuous deployment of apps. In his session at DevOps Summit, Kurt Collins, Developer Evangelist at, examined how Docker has evolved into a highly effective tool for application delivery by allowing increasingly popular Mobile Backend-as-a-Service (mBaaS) platforms to quickly crea...
The Internet of Things is clearly many things: data collection and analytics, wearables, Smart Grids and Smart Cities, the Industrial Internet, and more. Cool platforms like Arduino, Raspberry Pi, Intel's Galileo and Edison, and a diverse world of sensors are making the IoT a great toy box for developers in all these areas. In this Power Panel at @ThingsExpo, moderated by Conference Chair Roger Strukhoff, panelists discussed what things are the most important, which will have the most profound effect on the world, and what should we expect to see over the next couple of years.
Growth hacking is common for startups to make unheard-of progress in building their business. Career Hacks can help Geek Girls and those who support them (yes, that's you too, Dad!) to excel in this typically male-dominated world. Get ready to learn the facts: Is there a bias against women in the tech / developer communities? Why are women 50% of the workforce, but hold only 24% of the STEM or IT positions? Some beginnings of what to do about it! In her Day 2 Keynote at 17th Cloud Expo, Sandy Carter, IBM General Manager Cloud Ecosystem and Developers, and a Social Business Evangelist, wil...
PubNub has announced the release of BLOCKS, a set of customizable microservices that give developers a simple way to add code and deploy features for realtime apps.PubNub BLOCKS executes business logic directly on the data streaming through PubNub’s network without splitting it off to an intermediary server controlled by the customer. This revolutionary approach streamlines app development, reduces endpoint-to-endpoint latency, and allows apps to better leverage the enormous scalability of PubNub’s Data Stream Network.